Best Shopify theme for SEO? 21 SEO-friendly themes explored

You’ve built a great Shopify store and got all the products uploaded. Now it is time to sit back and let the sales roll in, right? Not quite. Before you can start making sales, you need to attract visitors to your store, and the best way to do that is through search engines. So how do you get search engines to notice your store? Well, there are many ways to improve a store’s SEO, but one of the most efficient ways is to choose the right Shopify web design. In this article, we’ll discuss the best Shopify theme for SEO and help improve your store’s chances of ranking well on search engine results pages. 

Speaking of optimizing your online store, Shopify's product page builder is a fantastic tool for crafting pages that truly stand out. Whether you want to highlight a new collection or customize your layout, it offers the flexibility and functionality you need to make your store successful.

Table of Contents

• Understanding Shopify themes for SEO?

• Best Shopify theme for SEO? 21 themes explored

• What to look out for when choosing a Shopify theme for SEO

• Why does SEO matter fo your Shopify store?

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Understanding Shopify themes for SEO?

Search Engine Optimization (SEO) drives organic traffic to your store. A theme that aligns with SEO best practices helps your site rank higher on search engine results pages (SERPs), making it easier for potential customers to find you. While SEO involves numerous factors, a theme that supports fast loading times, mobile responsiveness, and clean site architecture sets a solid foundation for your efforts. 

Why the right theme makes a difference

Selecting an SEO-friendly theme for your Shopify store saves time and resources by reducing the need for extensive customizations later. It sets the stage for optimizing content, building backlinks, and enhancing the overall user experience, which are crucial for sustained organic growth.

By choosing a Shopify theme that prioritizes performance, accessibility, and search engine compatibility, you’ll improve your rankings and create a strong foundation for a store that delights visitors and drives conversions.

Best Shopify theme for SEO? 21 themes explored

1. Instant's Shopify landing page templates: Fast and flexible  

Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product detail pages

• Sections, all while maintaining complete control over their store's design

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify landing page builder today!

Instant highlights

• Free plan: Publish 1 page and 1 section for free.

• Figma to Shopify plugin: Copy any frame in Figma and paste it into the Instant Page Builder.

• Create custom Shopify sections: Convert Sections made in Instant into native Shopify Liquid code.

• App island: It is compatible with any Shopify app block.

2. Mavon Shopify theme  

Mavon is a premium Shopify theme designed to boost your fashion business with SEO-optimized features. This versatile theme offers full customization, allowing you to create a unique, search-friendly online store. With user-friendly drag-and-drop functionality, crafting a stylish Shopify site becomes effortless.

This fastest Shopify SEO theme offers advanced filtering, color swatches, and a mega menu for an improved user experience. Available for a one-time payment of $280, Mavon is a strategic investment for any fashion business aiming for online success. This theme is available for unlimited free trials. 

Highlighted features: 

• 20+ Flexible sections

• Size chart

• Lookbooks

• Color swatches

• High-resolution images

3. Dawn  

Dawn is a popular theme known for its minimalistic design. Its subtlety ensures fast loading times and mobile responsiveness. It is also a free Shopify theme for up-and-coming fashion and apparel brands. Still, it can fit well on any site with many images or products. Its minimalism and fast loading help emphasize your product images across all devices and browsers, captivating your potential customer’s attention. 

It also has features that enhance your site’s speed and visual appeal. When you choose Dawn, you benefit from: 

• Unbeatable speed on Google’s core web vital scores.

• Improved search engine rankings with SEO optimization. 

• Enhanced site visibility through Google Search Console integration. 

With this optimized theme, you can elevate your online presence and attract more visitors to your site. This can lead to higher sales and enhanced recognition on search engines.

4. Impact  

Impact is a great Shopify theme with a bold, impactful design. It also has enhanced:

• Customization options

• SEO performance

• User engagement features

This premium theme also offers notable features like EU translations and color swatches. These make it suitable for electronics brands and international sales, where color options and translation are essential. 

Impact includes built-in features like sticky Add to Cart CTAs and quick-buy prompts on product pages. These help facilitate a seamless shopping experience, making it perfect for high-volume sellers looking to boost conversions. You can optimize your page titles, meta descriptions, and structured data with Impact. These ensure your store ranks well on search engine results pages and attracts more organic traffic.

5. Vision  

If you want to enhance your Shopify store’s SEO performance, the Vision theme stands out. We see it as a top choice for stores with large inventories. This premium theme offers a clean and modern design with powerful search capabilities. It is ideal for showcasing your products effectively. Some notable features of the Vision theme include: 

• 36+ custom sections for personalized branding opportunities. 

• Video support to enhance customer engagement and education. 

• Integrated search bar for seamless navigation and an improved user experience. 

With its sleek design and advanced functionalities, Vision is among the best Shopify themes for elevating your online presence and driving sales.

6. Showcase  

The Showcase theme stands out as one of the best Shopify themes for SEO. It offers a range of features designed to enhance your online store’s visibility and drive sales. Showcase’s minimalist design and mobile-first approach cater to SEO needs. This theme ensures an appealing layout that is ideal for visually oriented products. It focuses on image-heavy layouts but remains fast and responsive. 

It also prioritizes SEO. With Showcase, your online store can benefit from a clean and responsive design. It can enhance the user experience and boost search engine rankings. Its SEO elements, like structured data, predictive search, and automated sitemaps, make it valuable for improving your store’s online visibility and driving organic traffic.

7. Galleria  

The Galleria theme is designed for high-volume stores. It offers a sleek, modern design that elevates your product pages’ SEO. This free Shopify theme features a robust, performance-oriented design that can handle large inventories smoothly. Optimizing Galleria for SEO involves enhancing its user experience and technical performance. 

To Maximize its Potential, Focus on The Following Aspects: 

• Utilize the cost-effective nature of Galleria to invest in other areas of your business.

• Impress visitors with a contemporary layout that enhances user engagement. 

• Leverage Galleria’s SEO features to boost your store’s visibility on search engines.

8. Turbo  

The Shopify theme Turbo is renowned for providing an ultra-fast shopping experience. If you want to optimize your online store, Turbo stands out for its emphasis on fast loading times. It also offers more great SEO enhancements. It has customization options that improve both search engine rankings and the user experience. 

With a well-tuned Turbo, you’ll enjoy mobile responsiveness, customizable sections, and features tailored for conversion rate optimization. Enhance your online presence and boost your SEO performance with Turbo’s SEO-friendly design that focuses on mobile responsiveness.

9. Debutify  

The Shopify theme Debutify is a versatile, lightweight theme perfect for new stores. The free theme focuses on enhancing user experience and boosting conversion rates. Here are some of the features that make Debutify stand out: 

• Fully responsive design optimized for viewing on mobile devices. 

• Product image zoom feature for enhanced customer experience. 

• A free SEO-friendly theme with features that boost your online visibility and drive conversions effectively.

10. Sigma  

Consider implementing Sigma, a top choice among the best Shopify themes. This theme offers a sleek, modern design with built-in features optimized for speed and SEO. Sigma can help you sell online effectively and get your store noticed. Here are a few reasons why Sigma stands out: 

• Optimized for fast loading times, ensuring a seamless shopping experience for your customers. 

• Advanced SEO features like structured data and schema support to improve your search engine rankings. 

• You can customize your online store to reflect your brand’s unique identity and attract more visitors.

11. Broadcast  

Broadcast has robust SEO features and user-friendly design that is excellent for engagement. It stands out for its content marketing abilities and easy social media integration onto your site. With Broadcast, you can expect features like SEO-friendly URLs and multi-language support. It also has advanced SEO elements such as product schema and structured data. Its professional design also improves your search engine ranking and overall website usability.

12. Parallax  

The Parallax Shopify Theme features a stunning parallax scrolling effect designed to elevate your brand's aesthetics. This theme is pivotal in providing users with versatility, enabling them to customize your website's long-format main page and unique scrolling style. 

This customization empowers you to tell your narrative in exquisite detail. Utilizing the Parallax Shopify theme streamlines tasks related to slideshows, photographs, videos and more. 

The theme offers extra homepage section options, including:

• Image gallery

• Logo list

• Featured deals

• Customer testimonials

• Providing enhanced flexibility and visual appeal

Key Features:

• Complimentary high-quality images to enhance visual appeal and engagement

• Seamless support for drop-down navigation, optimizing site structure for search engines

• Versatile design with a minimalist style, promoting user-friendly and SEO-friendly aesthetics 

• Social media integration, contributing to a robust online presence and potential backlinks 

• Developed with SEO best practices, ensuring search engine visibility and ranking potential 

• Exceptional customer service, addressing issues promptly to maintain website performance and SEO effectiveness 

Price: $240

13. Be Yours  

Elevate your SEO game with the exceptional features of "Be Yours," a premium Shopify theme meticulously crafted by RoarTheme. This standout theme goes beyond the ordinary, offering a customizable layout, cross-selling options, and media-optimized product pages that allow for creating lightning-fast, responsive websites. 

"Be Yours" doesn't just meet your requirements; it exceeds them with a user-friendly design that provides customers with seamless ease of use. The theme's vibrant and dynamic design isn't confined to mere shopping; it transforms the experience. Thanks to captivating photos and informative sections, users can now immerse themselves in the product's narrative, making "Be Yours" the go-to choice for those looking to make a lasting impression and enhance their SEO strategies. 

Key features:

• Swift SEO-optimized loading: Accelerate your website's SEO performance with rapid loading speeds, fully compatible with OS 2.0. 

• Mobile-optimized designs: Elevate mobile presence with modern designs, meticulously crafted for SEO excellence. 

• SEO-boosting collection showcase: Strategically use prominent menus to showcase your collection, enhancing both user experience and SEO visibility. 

• Dynamic checkout for SEO gains: Streamline checkout processes with dynamic buttons, boosting both conversions and SEO rankings. 

Price: $250

14. Expanse  

Expanse, a Shopify theme designed to boost your online store's SEO, comes highly recommended. It's user-friendly, packed with features that simplify business management, and offers a high level of customization. The dedicated customer support team is prompt in assisting if you encounter difficulties with the theme. 

Shopify merchants using the Expanse theme can customize every aspect of their eCommerce website design, from the optimal theme configuration to unique code functionalities. If you're searching for a Shopify theme with SEO capabilities, Expanse is an excellent option! 

Key Features: 

• Elevate visual appeal for reduced bounce rates and increased relevance to search engines. 

• Dynamic blog section: Engage users with tags, recent posts, and featured products, signaling content-rich experiences for positive SEO.

• Homepage slideshow: Captivate with split product showcases, leaving a memorable impression and lowering bounce rates. 

• Cross-selling and up-selling: Optimize sales strategy for increased user interaction, longer visits, and enhanced SEO performance. 

Price: $360

15. Canopy  

The Canopy theme highlights your campaigns and delivers an intuitive navigation system to ensure a complete sales funnel. It's a special treat for brands in the health, beauty, and wellness niches that emphasize aesthetics. 

It’s also made for SEO, and elements like mega menus, product quick views, and mobile responsiveness can be seamlessly implemented into your Shopify store. With an abundance of customization freedom, this premium theme's price tag is fairly justified. 

Pricing: $390 USD.

16. Eurus  

Eurus Shopify theme is a mobile-friendly, feature-rich, and blazingly fast Shopify theme. This Shopify theme uses a straightforward device detection mechanism to apply its two distinct color schemes-light mode and dark mode-to all devices. 

Let’s learn more about Eurus’ pros & cons, rating and pricing in the area below for a more productive experience. If you’re looking for a cutting-edge Shopify theme that combines eye-catching design, customization possibilities, performance, and dependable support, Eurus is a great option. With its health of built-in features, mobile-first design and lifetime support, Eurus gives you the tools you need to build a visually attractive and high-performing online store that leaves a lasting impression on your customers. 

Highlight features: 

• Ever-fastest loading theme 

• Upgraded Dark Mode experience 

• Easily created and customized for all store types: 40+ customizable sections. 

Feature-Rich: 

• 25+ app features SEO customizable features 

Price: $240

17. Retina  

The pinnacle of elegance and sophistication is the Shopify theme Retina by Out of the Sandbox. Retina is a great option for those who work in the wellness, cosmetics, DIY, landscaping, and leisure industries. We are excited to discuss Retina’s contemporary appearance and speedy response time. You need no longer be concerned about losing clients because of a slow website. 

Great for: 

• Physical stores

• High-volume stores

• Editorial content

Styles for the theme: 

• Austin

• Montreal

• Melbourne

• Amsterdam

Highlight features: 

• Use of the newest Shopify features 

• Unlimited free trial Free theme updates 

• Free high-quality pictures 

• Non-expiring license for one store

•  Speed-tested and approved 

Price: $220

18. Flow  

The Shopify Flow theme by Eight is neat, uncomplicated, and product-focused. It functions well with Shopify catalogs but is easily adaptable to larger ones. Flow stands out from other top Shopify themes for SEO due to its quick loading speed and adaptability. The display doesn’t become cluttered because of its streamlined design, which includes blocks and portions. By doing this, Flow’s loading time will considerably decrease, giving consumers the finest possible purchasing experience. Anyone wishing to develop a chic and contemporary online store might consider using the Flow Theme. 

The responsive design, drag-and-drop editing, and robust theme settings panel included with this theme make it simple to set up and configure your shop. The support team can always assist you if you need it, and the theme is brimming with features and settings that make it simple to personalize. Flow will be a good choice if you’re seeking an SEO-friendly Shopify theme.

Highlight features: 

• Easy to use 

• Simple navigation and fast loading 

• Adjustable in terms of backdrop, font, etc

• Unique product grid 

Price: $350

19. Startup  

Startup is a Shopify theme for smaller stores looking to build their brand. From the SEO standpoint, Startup shines in helping you build brand trust. The theme offers flexible, customizable testimonial sections so that your product reviews can be displayed in style. 

Let’s take a look at some of the theme’s main features: 

• Editorial content: This theme allows you to include FAQ pages and run a blog, which is great for telling the audience about your brand and writing SEO-optimized content. 

• Product reviews: You can showcase social proof to ensure potential customers gain trust in your brand. 

• Store locator: If you have a physical store, a store locator is useful for creating indexable pages for your location that can improve your visibility in local search results. 

• Promo banners: Promotional banners help you advertise sales and special discounts on your website. 

• Breadcrumbs: It’s an excellent feature for navigation, but it also helps search engines like Google understand the structure of your site better. 

Price: $240

20. Woodstock  

Woodstock is a Shopify theme suitable for building a fast and modern store that guarantees excellent user experience. It’s SEO-friendly, has all the main conversion-focused features a merchant may need, and offers a mobile-friendly design. 

Here are some of Woodstock’s main features: 

• Editorial Content: With this theme, you can ensure your pages rank higher on search engines with keyword-optimized blog content or FAQ pages. 

• Promo Banners: You can use banners to promote any sales or offers you run. 

• Trust Badges: These features help increase user trust in your product. 

• Breadcrumbs: With breadcrumbs, you’re helping users navigate your website and search engines understand its structure more easily. 

• Countdown Timer: You can leverage urgency using a countdown timer to ensure more users purchase your products.

21. Oars  

Oars is a great SEO-friendly theme with great performance and a clean design. This theme has all important SEO microdata coded, it’s fully responsive with different screen resolutions, and the code is lightweight, so it loads fast. If you want to get creative, Oars allows for a lot of customization, so you can build a unique store perfect for your products. 

Here are some of the most useful features: 

• Rich Snippet Support: The theme supports enhancing your website’s search engine results with additional information. 

• Contact Form With Google Maps: You can easily implement a contact form together with Google Maps showing your physical store location. 

• Social Sharing Buttons: You can easily add social media buttons, such as Facebook or Pinterest, to make sharing your products or content easier. 

• Swatch Options: This feature lets you set up different variants for your products, ensuring a seamless shopping journey for your customers.

• Custom Product Tab: Oars lets you create in-depth and SEO-friendly product descriptions, and additional information like shipping, or anything else while keeping it organized. 

Price: $49

What to look out for when choosing a Shopify theme for SEO

1. Look for responsive designs

As mobile commerce approaches two trillion U.S. dollars in revenue by 2024, it’s clear that shoppers are migrating to their portable devices to carry on their casual online shopping habits. With Google’s mobile-first indexing, having a mobile-friendly theme is crucial. Responsive designs ensure your store looks and functions seamlessly across all devices.

How to check: Test the theme's demo version on mobile devices or use tools like Google’s mobile-friendly test to confirm its responsiveness. A mobile-optimized theme improves user experience and search rankings.

2. Clear navigation is a must

A well-structured site with clear navigation helps both users and search engines understand your store’s layout.

What to look for: 

• Logical category hierarchies. 

• Easy access to important pages like products, collections, and contact information. 

• Breadcrumbs that guide users and help search engines map your site.

Clear navigation reduces bounce rates and enhances crawling efficiency.

3. Performance and speed matter

Fast-loading pages improve user experience and reduce bounce rates, indirectly affecting your SEO.

How to test: Use Google PageSpeed Insights or GTmetrix to analyze the theme's demo version. Look for lightweight themes with optimized code and built-in image compression tools. Slow themes can deter users and hurt your rankings.

4. Rich snippet support is key

Themes that support structured data (e.g., schema.org) help display rich snippets on search results. This includes product ratings, prices, availability, and more, increasing click-through rates.

How to Verify: Check the theme’s documentation or ask the developer if it supports rich snippets for product and review data. Themes without this feature miss an opportunity to make your results stand out.

5. Additional features to consider

Certain extra features can further enhance your SEO efforts: 

• Social media sharing: Simplifies sharing your products on social platforms, indirectly boosting visibility. 

• Translation support: Helps you reach broader audiences by supporting multilingual content. 

• Image optimization: Some themes offer built-in tools to resize and compress images, improving load times and SEO.

To choose an SEO-friendly Shopify theme, focus on how well it balances aesthetics with technical functionality. Always test the demo version thoroughly for performance, mobile compatibility, and navigation. By investing time in finding the right theme, you’ll set up your store for long-term organic growth and visibility on search engines.

Shopify page builder

Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections, all while maintaining complete control over their store's design

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today!

Why does SEO matter for your Shopify store?

SEO is a process that helps websites rank better on search engine results pages. The higher you rank, the more organic traffic you receive. SEO for Shopify stores focuses on helping your online store get found by search engines so you can attract more visitors and increase sales.   

SEO traffic is targeted   

SEO traffic is especially valuable in eCommerce because it’s targeted. People who find Shopify stores through search results are looking for specific products and are more likely to convert. For example, if you sell shoes and optimize your website for the keyword “buy red high-top Converse,” you’ll attract visitors interested in purchasing exactly what you offer. SEO helps ensure your shop and products seem the most appealing. That means more traffic, better brand awareness, and higher conversion rates, especially over time.  

Better SEO means a better Shopify store   

Google ranks websites highly if they are mobile-friendly, easy to navigate, and logically arranged. The key to effective SEO for Shopify is to use the available tools to help your shop meet these standards. Start the process by:  

Choosing the right Shopify theme  

Not all Shopify themes are created equal when it comes to SEO. Some are more visually appealing, while others have clean code and a simple design that help search engines crawl and understand your site better. When selecting a theme, look for one that prioritizes speed and functionality over flashy design elements.  

Use internal links and clean navigation  

Internal linking helps establish a logical structure for your site so search engines and users can navigate your store easily. Use descriptive, keyword-rich anchor text to help improve linked-to-page SEO. Make sure your store has clean, easy-to-understand navigation. This helps users quickly find what they’re looking for and allows search engines to crawl your site more effectively.  

Improve site speed  

Site speed is another factor that affects SEO. If your store takes too long to load, users abandon it for a competitor’s site. Search engines quickly figure out that your site isn’t providing the best user experience and will lower your rankings accordingly. Use tools like Google’s PageSpeed Insights to determine your site’s speed and get recommendations for improvement.   

Monitor performance with SEO tools  

Finally, use tools like Google Analytics and Google Search Console to monitor your SEO performance over time. The data these platforms provide will help you identify what’s working, what’s not, and where there’s room for improvement.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Instant redefines what Shopify design is possible. You know how crucial creating an engaging online store is, but coding can be a drag. With Instant, eCommerce teams and agencies can craft pages that aren't just functional but beautiful. It’s all about giving you the tools to make something that looks great and converts without making you learn to code.

Drag-and-drop simplicity

Instant's drag-and-drop interface is where the magic happens. You can easily build anything from landing pages to product sections. It's like playing with digital building blocks, but these blocks can increase your sales. 

You might be thinking about how tedious it can be to switch between design tools. Instant integrates seamlessly with Figma and other eCommerce platforms, making your job easier.

Total design control

One of the standout features of Instant is the level of control it gives you. You can tailor your store’s appearance to fit your brand. Want to experiment with different layouts and styles? Instant makes it easy to try new things without worrying about breaking your site. It’s great for those who want to push the boundaries of their design without any risk.

Boosting conversions

Instant is engineered to help you create high-converting pages. You don’t have to be a marketing expert to see results. The platform offers pre-designed templates and elements proven to drive engagement. 

As you build, Instant guides you with data-backed insights so you can optimize your pages in real time. Every decision you make is informed by what works, not guesswork.

Why Instant stands out

There are a lot of page builders out there, so what makes Instant unique? It’s all about the user experience. Everything you need is right at your fingertips, and you can customize it to fit your needs. Instant is designed to help you succeed whether you’re looking to:

• Increase sales

• Improve design

• Streamline your workflow

Seamless integration

Instant plays well with others. Whether you’re using Figma for design or Shopify for your store, Instant connects with your existing tools so you can work smarter, not harder. This means you can keep using the platforms you love while adding the power of Instant to your toolbox.