Best Shopify upsell and cross-sell apps: Top 10 for 2025

Every Shopify store owner faces the same challenge: how to increase revenue without constantly chasing new customers. The answer lies in two proven strategies that major retailers have perfected: upselling and cross-selling. These techniques can boost your average order value by 10-30% or more, turning each transaction into a bigger win for your business.

But with hundreds of apps claiming to optimize your sales funnel, how do you choose the right one? This guide breaks down the top Shopify upsell and cross-sell apps for 2025, helping you find the perfect match for your store's needs and budget.

What is upselling versus cross-selling?

While often used interchangeably, upselling and cross-selling are distinct strategies that work best when used together.

Upselling encourages customers to purchase a more expensive or upgraded version of the item they're considering. Think of it as trading up: when a customer browses a basic laptop, you might suggest a model with more storage or better specs. Or when they add a small coffee to their cart, you offer a large for just a dollar more. The key is offering genuine value that makes the upgrade feel like a smart decision rather than just spending more.

Cross-selling recommends complementary products that enhance the original purchase. If someone buys a camera, you might suggest a memory card, camera bag, or extra battery. These additions solve related needs the customer might not have considered yet. Done well, cross-selling improves the customer experience by helping them get everything they need in one transaction.

Both strategies increase your average order value (AOV), but they work differently in your sales funnel. Upselling typically happens early in the buying journey: on product pages or in the cart. Cross-selling can happen anywhere from the product page to post-purchase, making it more flexible in timing and placement.

Best upsell apps for Shopify quick comparison:

What features should you look for in an upsell app?

Not all upsell apps are created equal. The right features depend on your store size, technical expertise, and sales strategy, but certain capabilities separate the great apps from the mediocre ones.

Multiple placement options are essential. The best apps let you add upsells on product pages, in cart drawers, at checkout (if you're on Shopify Plus), and post-purchase on thank-you pages. Different customers respond to offers at different stages, so having flexibility in where and when you present recommendations maximizes your conversion opportunities.

Smart product recommendations save you time and often outperform manual selection. Look for apps with AI-powered suggestions or at minimum, automated "frequently bought together" logic based on your actual sales data. Manual curation works for small catalogs, but becomes impossible to maintain as your product range grows.

Customization and design control ensure offers blend seamlessly with your brand. Apps that offer templated designs might look out of place on your store. The best solutions either provide extensive customization options or use embedded widgets that automatically match your theme's styling.

A/B testing capabilities let you optimize performance over time. Being able to test different offers, placements, and designs tells you what actually works versus what you think works. Some apps include this natively, while others integrate with testing platforms like Intelligems.

Performance analytics should be clear and actionable. You need to see not just how many people clicked an offer, but how much additional revenue each strategy generates. Track metrics like upsell acceptance rate, impact on AOV, and total revenue attributed to the app.

Bundle and discount flexibility expands your promotional toolkit. The ability to create product bundles, BOGO offers, volume discounts, and free gift promotions gives you more ways to incentivize larger purchases. Look for apps that handle the discount logic automatically without requiring complex manual setup.

Finally, consider integration and support. Does the app work with your existing tech stack: your email platform, analytics tools, or other apps? Is there responsive customer support when you need help? These operational considerations often matter more than a flashy feature list when you're running a business.

Best Shopify upsell and cross-sell apps in 2025

Instant Section & Page Builder

Rating: 5.0★ (238) | Pricing: $39 - 249/mo

While most apps focus solely on upselling, Instant stands out as a complete visual store builder that includes all the key upselling and cross-selling features found in the apps on this list. Build custom product pages, landing pages, cart drawers, and entire theme sections with drag-and-drop simplicity, then layer in sophisticated upsell strategies like cart drawer offers, frequently bought together bundles, and product add-ons. It's the all-in-one solution for merchants who want design flexibility and revenue optimization without juggling multiple apps.

Essential Upsell & Cross Sell

Rating: 4.9★ (1,637) | Pricing: $9.99 - $39.99/mo

Essential delivers comprehensive upselling tools at an accessible price point, making it ideal for growing stores. The app excels at creating "frequently bought together" bundles and related product recommendations that feel native to your store design. With support for post-purchase upsells, automatic discount promotions, and BOGO offers, you can test multiple conversion strategies without overwhelming your checkout experience.

View on Shopify App Store

Upsell & Cross Sell — Selleasy

Rating: 4.9★ (2,022) | Pricing: $9 - $29/mo

Selleasy specializes in Amazon-style product bundling that customers already trust and recognize. The app uses embedded widgets that blend seamlessly into your theme, with particular strength in cart and checkout upsells through native Shopify extensions. Multi-language and multi-currency support make it a solid choice for international merchants looking to maximize average order value across different markets.

View on Shopify App Store

Upsell.com ReConvert Bundles

Rating: 4.8★ (2,724) | Pricing: $4.99/mo

ReConvert takes an AI-first approach to upselling, automatically generating product recommendations based on customer behavior and purchase patterns. The platform shines with its funnel-building capabilities, letting you create sophisticated post-purchase flows and thank-you page offers that capture revenue after the initial sale. For Shopify Plus merchants, the checkout block integration unlocks even more conversion opportunities at critical decision points.

View on Shopify App Store

BOGOS: Free Gift Bundle Upsell

Rating: 4.9★ (2,915) | Pricing: $29.99 - $99.99/mo

With over a decade of experience and 68,000+ brands served, BOGOS has refined the art of gift-based promotions and bundle offers. The app's fully customizable widgets handle everything from classic BOGO deals to complex volume discounts, with automatic gift additions that feel magical to customers. Advanced features like progress bars, POS integration, and headless commerce support make it suitable for merchants at any scale.

View on Shopify App Store

Aftersell Post Purchase Upsell

Rating: 4.8★ (723) | Pricing: $34.99 - $99.99/mo

Aftersell transforms your post-purchase experience into a revenue channel, with Smart Funnels powered by Rokt AI that deliver personalized offers at precisely the right moment. The app goes beyond basic upsells to turn thank-you pages into engagement hubs featuring reviews, FAQs, and cross-sells. Shopify Plus users gain access to checkout upsells and social proof features, while the Rokt ad network integration opens up entirely new monetization streams.

View on Shopify App Store

Candy Rack • All‑in‑One Upsell

Rating: 4.9★ (181) | Pricing: $39.99 - $79.99/mo

Candy Rack prioritizes aesthetics alongside performance, creating upsell offers that look like they were custom-designed for your brand. The AI mode intelligently selects products to recommend, while the new slide cart feature provides a fast, modern shopping experience with built-in upsell opportunities. Integration with Intelligems for A/B testing means you can continuously optimize your offers based on real data rather than guesswork.

View on Shopify App Store

Koala Free Gift BOGO Upsell

Rating: 4.9★ (325) | Pricing: $9.99 - $99.99/mo

Koala combines the psychology of gift-giving with smart upsell tactics to boost both conversion rates and average order values. The app's template-based approach makes setup remarkably quick, while behavioral and location-based rules let you target the right offers to the right customers. Eye-catching pop-ups and automatic gift additions create moments of delight that encourage customers to add more to their carts.

View on Shopify App Store

FoxKit AIO Upsell Cross‑sell

Rating: 4.9★ (357) | Pricing: $19 - $99/mo

FoxKit takes a comprehensive approach to conversion optimization, bundling upsells with engagement tools like countdown timers, lucky wheels, and recent sales notifications. The no-code setup makes it accessible for non-technical merchants, while the analytics dashboard provides clear insights into what's driving revenue. Features like back-in-stock alerts and pre-order capabilities add inventory management benefits alongside the core upselling functionality.

View on Shopify App Store

Wiser ‑ AI Upsell & Cross Sell

Rating: 4.9★ (443) | Pricing: $9 - $49/mo

Wiser leverages artificial intelligence to deliver personalized product recommendations across every page of your store, from search results to checkout. The slide cart drawer with in-cart upsells keeps shoppers engaged without interrupting their browsing flow, while the free shipping progress bar adds urgency to increase order values. API support and advanced customization options make it developer-friendly for stores with unique requirements or custom integrations.

View on Shopify App Store

Choose the right tool to grow your revenue

Implementing the right upsell and cross-sell strategy can transform your store's profitability without requiring more traffic or marketing spend. Each app in this guide offers powerful features to boost your average order value, but the best choice depends on your specific needs; whether that's AI-powered recommendations, post-purchase optimization, or gift-based promotions.

For most merchants, the deciding factor isn't just upsell capabilities, but how well the tool integrates into your broader store strategy. Do you need multiple apps to handle page building, upsells, and conversion optimization separately? Or would a unified solution save you time, money, and technical headaches?

If you're looking for an all-in-one approach, Instant Section & Page Builder delivers upsell and cross-sell features alongside complete store design flexibility. Instead of juggling multiple subscriptions and managing app conflicts, you get a visual builder that handles everything from custom product pages to sophisticated conversion tactics—all in one streamlined platform. Build beautiful pages, add strategic upsells, and optimize your entire customer journey without the complexity of a fragmented tech stack.

Ready to boost your AOV while simplifying your workflow? Try Instant free for 7 days and see how an integrated approach to store building and conversion optimization can accelerate your growth.