Customize product page Shopify (a complete guide to custom product pages)

Picture this: a potential customer lands on your Shopify store, eager to buy. But your product page feels generic, and they leave after a few seconds. It's a common challenge for online retailers. Shoppers want an engaging, customized experience that reflects your brand. In the world of Shopify store design, your product page is your best chance to keep them interested. This article will guide you through customizing your Shopify product pages to better capture attention and boost sales.

Instant’s Shopify product page builder can simplify the process. It offers intuitive tools to create standout pages that align with your brand and improve customer engagement.

Table of Contents

• Why is product page design important?

• Customize product page Shopify: Using the theme editor

• Customize product page Shopify: Editing the theme code

• Customize product page Shopify: Using page builders

• 10 Best tips for customizing Shopify product page

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Why is product page design important?

When customers browse an online store, the product page is where they decide whether to buy or leave. It's your chance to present everything they need to know clearly and compellingly. Think of it as your virtual sales pitch. The details, things like:

• Product descriptions

• Images

• Features

85% of shoppers say these elements heavily influence their buying decisions. When done right, your product page can make your product feel almost tangible, mimicking that in-person shopping experience we all know and trust.

Why trust matters in eCommerce

Building trust is key in eCommerce, and your product page plays a big role. A well-crafted page not only informs but also reassures. Research from Salsify shows that a strong product page is a major factor in building audience trust online. Online shoppers are more likely to research and buy directly from a retail site than other digital channels, making your product page the core of the online sales funnel.

The impact of poor product page design

A well-designed product page can lead to abandoned carts and lost sales. Visitors are likelier to leave without buying if your page needs more clarity, usability, or depth. A well-optimized page that offers a seamless, informative, and visually appealing experience can reduce bounce rates and turn casual browsers into satisfied customers.

Customize product page Shopify: Using the theme editor

Customizing your Shopify store's theme is essential for creating a standout shopping experience. Here's how you can make it happen.

Getting started: Access the Shopify theme editor

• First, log in to your Shopify admin dashboard to access the theme editor. 

• Head to Online Store > Themes and choose a theme. 

• If you're just starting out, try the default "Dawn" theme. 

• Click Customize next to the theme name to open the theme editor interface.

Navigating the theme editor: Key sections

Inside the theme editor, several sections will help manage your store's design. Each section offers flexibility to align your store with your branding.

Template editor: Consistency across pages

Create reusable templates for different types of pages like product pages, collection pages, and blog posts. This ensures a consistent design and saves time by automating the look of multiple pages.

Adding social media links: Build cohesion

Connect your social media accounts to your Shopify store for a cohesive online presence. Go to Settings > Social Media to link your profiles. 

This ensures seamless integration between your store and social accounts, promoting brand visibility.

Section/block editor: Design pages with ease

The section/block editor allows you to adjust individual page designs by adding or removing sections. Sections represent larger elements like banners or footers, while blocks contain individual elements like text or images. Customize your layout to fit your brand's aesthetic.

Customizing fonts & colors: Maintain consistency

The style menu helps you personalize fonts and colors to maintain brand consistency. You can adjust:

• Background

• Text

• Button colors

You can also choose fonts that align with your brand. Some themes offer pre-defined color schemes and typography options for added flexibility.

Mobile previewer: Optimize for mobile

Optimizing for mobile is crucial, as significant eCommerce traffic comes from mobile devices. Use the monitor icon at the top right to switch between desktop, tablet, and mobile previews. Ensure your store looks great on all devices.

Using the Shopify block editor for customization

The Shopify block editor lets you create and modify individual store components. Here's how to use it effectively.

Adding & removing blocks

Click Add block or Add section to add a block, then choose your block type. To remove a block, select it and click Remove. This flexibility helps build a dynamic store layout tailored to your needs.

Editing blocks

Customize blocks by selecting them from the sidebar. Modify text or images, adjust layout settings, and change alignment or button links. Fine-tune each block to match your store's design and functionality needs.

Moving blocks

You can easily reorder blocks by hovering over the one you want to move and dragging it to your desired location. Changes apply immediately to see the new layout in real time.

Advanced customization: When you need more

You might need a developer for advanced customization, like layout changes or custom functionalities. Developers can help with tasks like adding custom scripts or integrating third-party apps. 

Instant: Your customizable Shopify product page builder

For even more control, explore tools like Instant. It's a user-friendly Shopify product page builder, allowing eCommerce teams and agencies to create fully customizable and advanced pages without coding knowledge. 

Try Instant's Shopify product page builder today!

Customize product page Shopify: Editing the theme code

Customizing Shopify product pages by editing the theme code can give you greater control over the appearance and functionality of your store's product pages. While the built-in Shopify theme editor provides customization options, modifying the theme code allows for deeper, more personalized changes that reflect your brand's unique needs.

Get acquainted with Shopify's theme code

Shopify themes are crafted using:

• Liquid

• HTML

• CSS,

• JavaScript

Liquid manages dynamic content like product listings. HTML shapes your pages. CSS styles everything, and JavaScript adds interactivity. Understanding these elements, especially Liquid, is crucial to customizing product pages effectively.

Access your theme code: The basics

To tap into your product page template:

• Log into your Shopify admin panel. 

• Head to Online Store > Themes. 

• Find your active theme and click the three-dot menu button to select Edit code. 

• Look for the /templates/product.liquid file or product.json. This file controls your product page layout.

Customizing product page templates: Key areas

You can start personalizing the product page template now that you're in the theme code. Here’s a breakdown of common areas to tweak:

• Add to cart button: Change its text, style, or positioning.

• Product variants: Tailor the display of different product options like size or color.

• Custom features: Incorporate elements like customer reviews, trust badges, or related products.

Making custom changes: Taking control

You can adjust the placement of elements to modify your product page layout. For instance, to move the product description above the images, edit the product.liquid file to reposition the HTML and Liquid tags. 

Introduce new features by adding custom HTML sections. For example, you might want to embed a video or place a custom message near the Add to Cart button. Add HTML and Liquid tags as needed and style them with CSS.

Style with CSS: Crafting the visuals

Customizing appearances often requires tweaking CSS. Access the theme’s style files, usually under assets > theme.scss.liquid, and add your CSS rules. This lets you alter fonts, colors, button styles, or spacing to fit your brand.

JavaScript for interactivity: Bringing pages to life

JavaScript can add dynamic elements like image sliders or pop-up modals. Include your JavaScript in the assets folder and link it from the product to enhance interactivity.liquid file.

Preview and test: Ensuring a seamless experience

After editing, preview the changes in your store before publishing. This helps verify that product pages look and function well on desktop and mobile devices. Testing is crucial for maintaining a seamless customer experience.

Back up before you begin: Safety first

Before diving into code changes, back up your theme, this allows easy recovery if something goes wrong. Go to Themes > Actions > Duplicate to create a backup copy of your current theme.

When to call in the pros: Knowing your limits

While customizing theme code is empowering, it can be complex and time-consuming if you must familiarize yourself with coding. Hiring a Shopify expert can save you time and help ensure the customization is done correctly, especially for complex modifications or launching a large-scale store. Learning the basics of Shopify’s Liquid, HTML, and CSS for simpler tweaks may offer greater flexibility, control, and speed in the long run.

Customize product page Shopify: Using page builders

Page builders are powerful tools that let you customize your Shopify store without needing advanced technical skills. Instant provides an intuitive interface to modify and enhance your store's pages easily. To begin, install a page builder app from the Shopify app store. This app enables you to create and edit custom pages using a drag-and-drop approach.

Mastering the page builder interface

Once you’ve picked your page builder, you’ll usually find a simple dashboard to view and edit different sections of your store. You can jump between pages like:

• Homepage

• Product pages

• Collection pages

This helps you see how your changes look across devices, ensuring a responsive design.

Building custom page layouts

Page builders let you create custom layouts by adding sections and blocks to your pages. You can insert elements like:

• Images

• Text blocks

• Buttons

• Product lists

To add new sections, find the “add section” option in the builder and select from the available content types. This feature lets you experiment with designs and arrangements to find what works for your brand.

Fine-tuning your design

With a page builder, you control design elements like colors, fonts, and spacing. Use these options to make sure your store matches your brand identity. Tweaking these details can greatly improve your site’s look and user experience.

Leveraging templates for quick design

Many page builders, including Instant, have pre-designed templates to kickstart your custom pages. You can choose a template that fits your needs and tweak it to your liking. This is great for quickly creating landing pages or promotional content. You can also create your own templates for a unique store look.

Preview and publish like a pro

Before publishing changes, use the preview function to check how your modifications appear on desktop and mobile devices. This step ensures your site is visually appealing and functional across all platforms. Once satisfied, you can save or publish directly through the page builder interface.

Using page builders for Shopify customization provides an accessible way to enhance your online store’s design and functionality without hiring a developer or writing a single line of code. Whether a beginner or an experienced user, page builders empower you to bring your creative vision to life without needing extensive coding knowledge.

Elevate your Shopify store with Instant

Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant’s Shopify product page builder today!

10 Best tips for customizing Shopify product page

1. Secure your work: Back up your theme

Before you start tweaking anything, create a backup of your theme. If things go sideways, you can easily revert to the original version. 

• Head to Online Store, then Themes in your Shopify admin. 

• Click on Actions and choose Duplicate to create a copy of your current theme.

2. Get to know Liquid: Shopify’s template language

Shopify product pages rely on Liquid, a template language developed by Shopify. By understanding the basics, you can make dynamic changes like displaying product variants, inventory, or custom product details. 

Check the file /templates/product.liquid (or product.json in some themes) to start customizing your product page. Shopify’s Liquid documentation provides a solid foundation to get started.

3. Redesign the layout for better UX

Rearranging the structure of the product page can enhance user experience and drive conversions. Consider moving elements like the product title, description, price, or “Add to Cart” button to make the layout more intuitive. 

Open product.liquid and find the Liquid tags for the components (e.g., {{ product.title }} or {{ product.description }}) to rearrange them as needed. Ensure the layout is responsive and looks good on desktop and mobile devices.

4. Bring flexibility with custom sections

Shopify’s sections feature allows you to create reusable blocks that you can easily customize across your site. You can create custom sections for the product page to add features like:

• Testimonials

• Product reviews

• Related products

Add a new section by selecting Sections and selecting Add a new section. Customize it with your own Liquid, HTML, and CSS, and then include the section in the product.liquid file using {% section 'section-name' %}.

5. Showcase product-specific info

Add custom fields to showcase unique product information such as materials, sizing guides, or instructions. This can be done using Shopify’s Metafields. Create metafields in the settings, under Custom data > Metafields section in your admin panel. 

You can display these custom fields on the product page by editing your product.liquid file to include {{ product.metafields.namespace.key }}.

6. Boost conversions with enhanced images

High-quality product images are key to improving conversions. Customize the image gallery to add features like zoom, image sliders, or videos. Customize image display using JavaScript or CSS to implement an image carousel, lightbox effect, or hover-to-zoom functionality. Shopify allows for embedding videos directly on product pages—add videos to provide an interactive experience for your customers.

7. Level up the “add to cart” button

The “Add to Cart” button is crucial. Customizing its appearance, text, and even functionality can boost conversions. Use CSS to modify the button’s design, such as:

• Color

• Size

• Hover effects

You can change the button text (e.g., “Buy Now” instead of “Add to Cart”) by editing the button’s Liquid tag in the product.liquid file.

8. Amplify trust with social proof

Social proof can be a powerful tool to increase customer trust. Adding customer reviews, ratings, and social media share buttons can encourage new customers to buy. Use apps like Judge.me or Loox to integrate product reviews on your Shopify product page. You can also manually code testimonials or integrate custom social sharing buttons in the product.liquid file using Liquid and HTML.

9. Boost SEO for better visibility

Customizing product pages for SEO can help you rank better in search engines and increase organic traffic. Include custom meta titles, descriptions, and alt text for images to boost SEO. Ensure that important keywords are included in the:

• Product title

• Description

• Image alt attributes

Use Shopify’s built-in SEO fields to customize each product page's meta title and meta description.

10. Upgrade your page with builders

Page builders are a great way to enhance the look and functionality of your product detail page. They are user-friendly and help you quickly make changes, add effective sections, and give your page more customization options without needing to code. For example, Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without coding knowledge. 

With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Instant transforms how eCommerce teams craft a store. This Shopify product page builder lets you easily create and customize stunning pages. Forget coding. Instant’s drag-and-drop interface allows you to build high-converting landing pages, blog posts, and product pages in minutes. Control your design while keeping things simple. Want to change your Shopify store’s look without breaking a sweat? Instant’s got you covered.

Craft your dream product pages

Imagine your ideal product page. Does it highlight features or tell a story? With Instant, you can design product pages that fit your vision. Customize every detail, from layout to typography, to make your brand shine. Instant lets you create unique pages that grab attention and boost sales. Plus, it’s easy to use, so you can focus on what matters most.

Integrate with your favorite tools

Instant doesn’t work alone. It connects with tools like Figma to bring your designs to life. Seamlessly import your Figma designs into Instant and watch them transform into beautiful Shopify pages. This integration speeds up your workflow and ensures your designs look as good on your store as in Figma. Enhance your eCommerce tools with Instant’s powerful integration capabilities.

Boost conversions with ease

Instant helps you create pages that convert. With its intuitive design tools, you can optimize your pages for maximum impact. Test different layouts, colors, and messaging to see what works best for your audience. Instant’s user-friendly interface makes it easy to make changes and see results. Watch your conversions soar with Instant’s powerful optimization features.

Get started with Instant today

Ready to take your Shopify store to the next level? Try Instant today and see how easy creating stunning, high-converting pages is. With its drag-and-drop interface, seamless integrations, and robust optimization tools, Instant is the ultimate Shopify product page builder. Transform your store and boost your performance with Instant.