Exit Popup on Shopify (28 examples, hacks, & apps for creating Exit Popups)

Picture this: A potential customer is browsing your Shopify store, filling their cart, only to leave without making a purchase. Frustrating, right? This is where exit popups can make a difference. By strategically using popups, you can capture attention and potentially recover lost sales. But how do you add one to your Shopify store? This guide on how to add a pop up on Shopify will show you, with examples, hacks, and apps to help you master the art of exit popups.

Using a tool like Instant’s Shopify product page builder, you can easily customize and implement these popups, helping keep those customers engaged and on the path to purchase.

Table of Content

• What is a Shopify exit popup?

• Importance of adding an exit popup to your Shopify store

• 10 best apps for creating an exit popup for Shopify store

• 9 best hacks for creating and using an exit popup

• 9 examples of well-executed exit popup

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

What is a Shopify exit popup?

Exit-intent popups are a digital strategy designed to keep visitors engaged as they attempt to leave a website. Using exit-intent detection technology, these popups spring into action when a visitor is on the verge of leaving, offering a final nudge to convert or explore further. These popups can be employed universally across a site, serving vital roles such as reducing cart abandonment, expanding email lists, and gathering valuable feedback.

Understanding how exit popups work

Exit popups operate by integrating a brief script into a website. This script monitors visitor mouse movements, specifically noting when the cursor moves outside the active browser area. This motion often indicates that the visitor plans to:

• Enter another URL

• Close or switch tabs

• Hit the Back button
  
  
  

Any of these actions could lead to a visitor leaving the site, prompting the exit intent script to trigger a popup.

Do exit-intent popups work on mobile devices?

Exit-intent popups also function on mobile devices, even without a mouse to track them. They activate when users switch tabs or use the Back button.

Importance of adding an exit popup to your Shopify store

Since new users rarely return after leaving a website, displaying an exit popup when they intend to go provides a last-minute offer to encourage them to stay or capture their contact details for future engagement via email. Data from Conversion Sciences reveals that exit popups can persuade between 10% and 15% of users to stay on-page, users that otherwise might have been lost forever.

Exit intent popups are a great way to keep visitors on your website. By providing immediate, easy-to-understand value, they can keep visitors engaged with your content.

These popups can be used in several ways to improve your website. Here are some of the most popular:

Exit popups: A second chance to capture lost users

When users leave your Shopify store, they often don’t come back. This is why exit popups are crucial. They give you one last opportunity to offer value and convince visitors to stay. According to Conversion Sciences, exit popups can persuade up to 15% of users to stick around. 

Imagine the impact of keeping even a small fraction of those visitors engaged. Exit intent popups are simple yet powerful. They deliver clear value quickly, whether a discount or a freebie. Doing so keeps visitors engaged and reduces their chances of leaving your site for good.

Exit popups improve your Shopify store

Exit popups can benefit your Shopify store in many ways. Exit popups can help you recover sales.

When visitors are about to leave your store, exit popups can re-engage them with enticing offers. You can increase the chances of conversion by personalizing the popup to their interests. Think of exit popups as a safety net. 

Exit popups minimize missed opportunities for engagement, conversion, and revenue. They also allow you to communicate with visitors continuously, nurturing leads and building lasting relationships. By using exit popups effectively, you can turn lost prospects into valuable conversions and loyal customers.

Exit popups boost your conversion rates

You can create urgency and FOMO (fear of missing out) by strategically placing relevant offers before your leaving audience. This can lure them towards purchasing or engaging further with your brand. 

Exit popups deliver personalized content that resonates with visitors’ needs and helps drive conversions. BigCommerce suggests that well-designed exit intent popups can boost an Ecommerce store’s conversion rate by up to 20%.

Exit popups give you valuable insights

Analyzing how visitors interact with exit popups can yield valuable insights into their pain points, interests, and preferences. This data is a goldmine for refining marketing strategies, fine-tuning product offerings, and enhancing the overall user experience. 

Understanding why visitors leave, what incentives resonate with them, and how they engage with exit popups empowers businesses to make data-driven decisions. By leveraging this knowledge, businesses can optimize their approach and create a more personalized and compelling journey for their target audience.

Exit popups help reduce your bounce rates

Exit popups provide a potent solution by intercepting those on the verge of bouncing and presenting them with a compelling reason to stay. Whether it’s:

• An enticing discount

• An invitation to explore related content

• An opportunity 

Social media engagement, such as exit popups, can entice visitors to linger longer on your website. This reduces bounce rates and increases overall engagement.

Enhance your Shopify store with Instant

To make the most of your Shopify store, try Instant's Shopify product page builder today! Instant is a user-friendly tool that allows Ecommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Try Instant's Shopify product page builder today!

10 best apps for creating an exit popup for Shopify store

1. Instant's Shopify product page builder: Transform without coding  

To make the most of your Shopify store, try Instant's Shopify product page builder today! Instant is a user-friendly tool that allows Ecommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Try Instant's Shopify product page builder today!

2. Poptin: Engage visitors with smart, timed popups  

Poptin is a fantastic app for creating visually appealing Shopify exit popups that work. The user-friendly app uses a drag-and-drop editor, making it easy for anyone to create popups. With features like:

• Smart triggers

• Targeting rules

• Email pop-ups

• Exit-intent pop-ups

Poptin ensures your pop-ups appear precisely when you want them to. The app also includes built-in analytics to track performance and make informed decisions.

3. Popup Maker: Sophisticated popups without the hassle  

Popup Maker's exit popup app makes it easy to create popups with its multiple formats, targeting options, and advanced analytics. The app is perfect for anyone who wants to create 

Shopify exit-intent popups quickly and easily. The app also includes a variety of popup styles, targeting options, and exit-intent triggers. With detailed analytics, you can understand how your popups are performing and make improvements as needed.

4. Popmunk: Boost conversions with simple, effective popups  

Popmunk is a versatile popup builder perfect for Shopify store owners looking to reduce cart abandonment rates. The app offers robust exit-intent functionality and various design options to make your popups stand out. Popmunk’s unique selling point is its focus on simplicity and effectiveness, ensuring that your popups do exactly what they’re supposed to convert visitors into customers.

5. OptinMonster: Maximize conversions with powerful popups  

OptinMonster is a powerhouse when it comes to creating exit popups. Known for its comprehensive features, OptinMonster allows you to build popups that look great and drive results. 

The app offers advanced targeting, real-time behavior automation, and even geolocation targeting to personalize popups for users based on where they’re browsing from. OptinMonster is a go-to for businesses that want to maximize conversions with minimal effort.

6. Picreel: Reengage visitors before they leave 

Picreel is a specialized exit-intent popup app designed to capture the attention of abandoning visitors. Featuring a variety of popup templates, targeting options, and email retargeting capabilities, Picreel is particularly effective for businesses looking to recapture lost traffic and improve conversion rates. The app is simple to set up and use, making it an excellent choice for anyone who needs a straightforward solution to create a Shopify exit intent popup.

7. EasyBox: Effortlessly create eye-catching popups  

EasyBox is a user-friendly exit popup app that makes creating exit popups easy. Its design is simple, offering easy-to-use tools to launch popups quickly. Despite its simplicity, EasyBox doesn’t skimp on features, offering various targeting options, responsive designs, and integration with Shopify’s marketing tools.

8. Adoric: Create high-converting popups with ease

Adoric is an all-in-one popup solution that offers many features to help you create high-converting exit-intent popups. The app is known for its intuitive design tools, making it easy to create visually appealing popups. Adoric also provides advanced targeting features and analytics, allowing you to tailor your popups to different segments of your audience and track their performance.

9. Wisepops: Engage visitors before they leave your store  

Wisepops is an excellent Shopify exit popup app that helps you engage users right before they leave. This app offers comprehensive features, including exit-intent technology, custom triggers, and a drag-and-drop builder. Wisepops is ideal for businesses that want to create sophisticated Shopify exit intent popups without a steep learning curve.

10. Amped: Capture emails with email-centric popups  

Amped rounds out our list with its unique approach to exit-intent popups. This exit popup app combines popups with email marketing, ensuring you can capture emails from visitors even if they don’t make a purchase. 

This tool offers a variety of popup styles. It's important to note that Mailchimp recently acquired Amped, so it only works for Mailchimp users.

9 best hacks for creating and using an exit popup

1. Offer a Graceful Exit with Opt-Out Options

Including an opt-out option in your exit popups can boost conversions. By giving visitors a choice, like “No thanks, I’d rather pay full price,” you highlight the value of your offer. This approach appeals to a visitor’s need for autonomy while nudging them toward making a purchase or signing up.

2. Delay the “X” Button for Better Engagement

Prevent reflexive dismissals by delaying the appearance of the close button on your exit popup. When visitors are given a few seconds to absorb the value proposition, like a discount or free trial, they’re more likely to engage. This simple tweak can increase interactions by 20-30%.

3. Personalize Popups by Segmenting Your Audience

Not all visitors are the same, so your popups shouldn’t be either. Tailor your exit popups based on visitor behavior or status. For example, offer email collection for new visitors and discounts for those with abandoned carts. This strategy makes your popups more relevant and effective.

4. Speed Wins: Ensure Quick Load Times

A slow-loading popup is a missed opportunity. If it doesn’t appear quickly, the visitor might leave before seeing it. Use lightweight text and imagery to make sure your popup loads Instantly. This not only improves the effectiveness of your popup but also enhances overall site performance.

5. Be Responsive: Make Popups Look Great Everywhere

Your popups should look good on all devices, especially mobile. Responsive design is crucial since most web traffic comes from mobile users. Ensuring your responsive popups can boost conversion rates by 10-15%, reaching your audience wherever they are.

6. Create Urgency with Countdown Timers

Nothing gets people moving like a countdown timer. Adding one to your exit popup creates a sense of urgency that pushes visitors to act immediately. Offering a discount that expires in a short time frame can significantly increase conversions.

7. Leverage Scarcity to Encourage Action

Scarcity taps into the fear of missing out, making it a powerful motivator. Use phrases like “Only 3 left in stock!” to encourage immediate action. This psychological trigger can drive conversions by making visitors feel they must act quickly.

8. Use Attention-Grabbing Words Like “Wait”

Words like “Wait” can be incredibly effective in exit popups. They pause a visitor’s departure and spark curiosity. Pair these words with strong offers like “Wait! Enjoy 10% off your first order” to make them even more compelling.

9. Test, Test, Test: A/B Test Your Popups

Testing is crucial because you can’t always predict what will work best. A/B test different headlines, CTAs, and design elements to find the most effective variations. This iterative process helps you optimize popups and boost conversion rates over time.

9 examples of well-executed exit popup

1. Leesa.com: A Gentle Nudge

Leesa.com, an online mattress retailer, has mastered the art of subtlety with its exit popup strategy. Instead of aggressively asking for visitor emails, they use a simple yet effective message: “Wait, don’t go.” 

This gentle reminder encourages visitors to rethink leaving, increasing the chances that they’ll complete their interaction and possibly convert. This approach is not just about catching attention; it’s about doing so naturally and non-intrusively.

2. Mobile Fun: Discounts with a Twist

Mobile Fun employs an intriguing exit popup that doubles as a discount offer. When users try to leave, they get a discount code for signing up. It’s a win-win: 

• Visitors get savings

• The site retains their attention a bit longer

It leads users to high-converting pages, boosting engagement and the likelihood of conversion. It’s a perfect example of using exit popups to maintain visitor interest and drive sales.

3. J.Crew: Sophisticated Simplicity

J.Crew’s exit popup is both sleek and straightforward. It invites visitors to join the J.Crew passport program, offering a 15% discount on their order. But that’s not all. The passport scheme includes exclusive perks and points, adding more value. 

The design is eye-catching, with a pleasing color palette and a well-crafted CTA button. It’s a balanced approach, blending aesthetics with functionality, making it an exit popup that truly stands out.

4. Brooks Brothers: Shop More, Save More

Brooks Brothers knows how to tempt customers with their exit popup strategy. They offer a “buy more, save more” discount that increases as more items are added to the cart. This creates a sense of urgency, encouraging larger purchases before leaving the site. 

It’s a clever way to increase average order value and drive more revenue. By enticing customers to spend more, Brooks Brothers turns an exit intent into an opportunity.

5. Nike: Personalization at Its Best

Nike’s exit popup strategy is a masterclass in personalization. When users attempt to leave, they’re prompted to provide details like:

• Email addresses

• Birthdates

• Shopping preferences

This info allows Nike to tailor marketing campaigns to specific demographics. If users frequently buy running shoes, they’ll receive promotions for new releases or sales on running footwear. It’s a smart way to gather valuable data and create targeted marketing efforts that resonate with individuals.

6. Zutano: An Offer You Can’t Refuse

Zutano’s exit popup is about giving without asking for anything in return. They offer a $10 discount on the next purchase without strings attached. The design is visually appealing, with a captivating headline and visuals that align with the brand’s image.

It’s a no-pressure approach that makes visitors feel appreciated. Users can obtain the coupon code without disclosing personal information or making any commitments, making it an enticing offer.

7. Everlane: Keep It Simple

Everlane’s exit popup strategy is all about simplicity. They offer a straightforward deal: “Get a 10% discount on your first order.” Visitors can redeem the discount by sharing their email addresses and shopping preferences. 

The design aligns with the brand’s visually pleasing and minimal identity. This approach enables Everlane to segment new visitors based on purchasing behavior and preferences, providing a more personalized shopping experience.

8. Bloomberg: Creating Urgency and Scarcity

Bloomberg’s exit popup uses a countdown to create a sense of urgency and scarcity. They offer a 30% discount on their annual plan, encouraging users to commit to a long-term subscription. 

It’s a classic example of using urgency to prompt quick action. By offering a limited-time deal, Bloomberg increases the chances of converting users and boosting retention rates. It’s a strategic move that benefits both the company and the customer.

9. Kiss My Keto: FOMO in Action

Kiss My Keto knows how to play on the fear of missing out (FOMO) with their exit popup strategy. If a visitor adds items to their cart but tries to leave before the purchase, a popup offers an extra 15% discount if the order is completed within 15 minutes. This approach creates a sense of urgency, prompting individuals to act impulsively and purchase. It’s a clever tactic to prevent cart abandonment and drive conversions.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Pop-ups are a game-changer for capturing attention and boosting conversions. They can be used to collect emails, offer discounts, or guide customers to specific products. 

Using Shopify's built-in tools or third-party apps, you can easily set up engaging pop-ups that fit your store’s style. Remember, less is more, so avoid overwhelming your visitors with too many pop-ups.

Elevate your store with Instant’s drag-and-drop magic

Imagine designing your Shopify store without touching a single line of code. That’s the magic of Instant. This user-friendly product page builder lets you create stunning pages with its intuitive drag-and-drop interface. 

Whether an Ecommerce team or an agency, you can quickly design and publish high-converting landing pages, blog posts, and product pages. And with seamless integration with Figma and other tools, you have everything you need to enhance your store’s performance.

Boost conversions with seamless integrations

Every tool you use in your Shopify store should work together like a well-oiled machine. That’s why Instant offers seamless integration with Figma and other Ecommerce tools. 

This means you can easily import your designs and make your storefront look exactly how you want. With the ability to customize every aspect of your store, you can create a unique shopping experience that boosts conversions and keeps customers returning for more.

Take control of your store’s design

Your Shopify store represents your brand, so you want it to look just right. Instant's drag-and-drop builder gives you complete control over your store’s design. This means you can customize everything from product pages to checkout without coding knowledge. With Instant, you can create a store that looks and feels unique, helping you stand out from the competition.