What is Instant & how does it work? Top FAQs answered

Have questions about Instant? Whether you're considering Instant for your Shopify store or getting started with the builder, you're in the right place. Below you'll find answers to the most common questions about features, pricing, performance, and more. Click on the links below to jump to the relevant question in the article.

Can't find what you're looking for? If you need more personalized help, our support team (rated 5.0 stars by 200+ merchants) is here for you.

Getting started with Instant

What is Instant Section & Page Builder?

Instant is an all-visual, no-code storefront builder that empowers merchants to build, test, and optimize every part of their Shopify store design. The platform enables merchants to build custom pages and theme sections, publish them directly to their Shopify theme, run A/B tests on different layouts, and track the impact on revenue with analytics.

How do I install Instant?

To install Instant Page Builder, search for “Instant Section & Page Builder” in the Shopify App Store from your Shopify dashboard, then click Install and follow the prompts to create an Instant account or sign in. 

How to connect Instant to Shopify?

Connect Instant to Shopify by opening the builder and clicking “Publish” in the top-right corner. Your Shopify store should appear in the connection list. Make sure your Shopify ID is listed under “Connecting to:” and then click “Connect.”

How does Instant Page Builder work?

Instant is a visual, no-code page builder that integrates directly into your Shopify admin. You can create full Shopify stores with custom pages, sections, product templates, navigation, and more using a drag-and-drop interface. Start with one of 500+ conversion-optimized templates from the CRO Template Library, or build from scratch. You can even paste in Figma designs using the Figma to Shopify plugin. Using the viewport feature, you can optimize your designs to be responsive across all screen sizes and devices. Changes are previewed in real-time, and when you're ready, publish directly to your Shopify store, no coding required.

Instant features & functionality

What features does Instant Page Builder include?

Instant includes comprehensive features for building your entire Shopify store:

Can I customize templates in Instant Page Builder?

Absolutely. All templates in Instant's Template Library are fully customizable. You can modify text, images, colors, fonts, spacing, layouts, and every visual element to match your brand style. These templates are designed as starting points that you can adapt to your specific needs, with complete control over the final result.

The templates were created with CRO best practices in mind and modeled after top-performing Shopify stores, so that the design provides a strong foundation that can be customized to fit your Shopify theme.

Does Instant Page Builder work with my existing Shopify theme?

Yes, Instant is designed to work seamlessly with any Shopify theme. Instant layouts can be published directly to your theme, allowing you to create custom content that extends your theme's design possibilities. Sections built with Instant are editable within the Shopify theme editor after publishing, ensuring complete compatibility.

Can I save and reuse sections in Instant Page Builder?

Yes, Instant allows you to create reusable theme sections and templates.

• Sections are modular building blocks that can be reused on any of your Shopify pages, and can include various elements such as headers, footers, product galleries, testimonials, and promotional banners.

• Templates are reusable PDP or collection page layouts that can be assigned to specific products or collections in your Shopify store, or set as the default to automatically apply across all your PDPs and collections.

The number of published sections you can save depends on your plan: 5 sections on Starter, 20 on Pro, 50 on Business, and unlimited on Enterprise.

You can also use reusable (PDP or collection page) templates (1 on Starter, 5 on Pro, 10 on Business, unlimited on Enterprise). This helps maintain consistency across your site and saves time when building new pages.

What can I create with Instant Page Builder?

Instant is versatile and can be used to create virtually any type of page or section for your Shopify store:

If you have a specific use case in mind, Instant's flexible builder and 500+ templates likely support it.

What apps does Instant integrate with?

Instant integrates with popular Shopify apps and tools like Klaviyo, Judge.me, Kaching, Recharge, Okendo, Skio, Loox, Omnisend, Rubix, Yotpo, Recurpay, Bold, Spline, YouTube, TikTok, Shopify subscriptions, Shopify bundles, Figma, and more. 

Plus, with the App Island feature, Instant has one-click integrations with any Shopify app block and is deeply integrated with the Shopify ecosystem.

For detailed information about specific app integrations, check the integrations page. If you'd like to integrate your Shopify app with Instant, contact us!

Pricing & plans

How much does Instant Page Builder cost?

Instant offers tiered pricing plans (monthly/annual pricing options with 20% savings on annual).

Note: Shopify Markets support for pages, product templates, and blogs is available on Business and Enterprise plans. Sections support Shopify Markets on all plans.

Is Instant Section & Page builder free?

Instant offers a Free plan that's free forever. It includes:

This allows you to test the builder and create limited content permanently at no cost. For unlimited pages and additional features, you'll need to upgrade to a paid plan. Paid plans include a 7-day free trial for the Starter plan, so you can test more advanced features.

Resources & support

Where can I get support for Instant Page Builder?

Instant provides multiple support channels, including:

• support via email (support [@] instant.so)

• Slack community access

• an in-app AI chatbot

• documentation

• academy with video tutorials

Reviews from the Shopify app store consistently praise Instant's support quality, with merchants noting "super responsive," "best support I've had with ANY shopify app," "got a response within an hour on a Sunday," and "100+ emails back & forward" of helpful assistance. The support team has been described as going "above and beyond.”

Can I hire someone to build my Shopify store?

Yes, you have several options:

Professional help:

• Certified Instant Experts: Instant offers a directory of certified builders on Contra

• Agencies: Instant can help match you with an agency/expert for your Shopify builds

• Migration service: Instant offers migration assistance to move existing stores for Enterprise brands

Hybrid approach: Many merchants use Instant to build most pages themselves (saving on developer costs) and hire Instant Experts to help only for complex customizations or initial setup. The visual builder and Figma integration make it easy for designers to create pages and then hand them off to merchants for ongoing management, so you can remain in control of your own store design.

Instant's pricing makes it accessible to do much of the work yourself, reserving professional services for specialized needs, significantly reducing total development costs compared to custom-coding everything.

Comparisons & alternatives

What is the best page builder for Shopify?

The best page builder depends on your specific needs, but Instant stands out for several reasons:

• Performance: Clean code with no impact on site speed (native Shopify pages)

• Ease of use: Intuitive interface suitable for beginners and advanced users

• Value: Competitive pricing starting at $39/month with comprehensive features

• Figma integration: Industry-first Figma to Shopify plugin

• Rating: Maintains 5.0 stars on the Shopify App Store with 20,000+ brands using it

• Support: Highly praised customer support (email, priority, dedicated channels depending on plan)

• All-in-one solution: Replaces multiple apps (estimated $161.83/month in separate app costs)

Instant is particularly strong if you prioritize site speed, design flexibility, and want to avoid needing multiple apps. You can design, optimize, and grow your store with the full feature set available all in Instant. It's a strong alternative to Shogun, PageFly, GemPages, and Replo.

Why are brands switching to Instant?

Many brands came to Instant after trying other page-building solutions and finding them lacking.

Here's what a few Instant Customers had to say:

Elizabeth Brummer from ENC Agency made an intentional migration:

"We made the intentional decision to begin the migration from Shogun to Instant. Instant's seamless connection to Shopify allowed me to test designs in real time, connected to real product inventory, in order to see how the design can best come to life."

Robin Bodlaender, Co-Founder of HappaTape, is direct:

"In short, we were done with other builders that were too complicated to use and always limited us in terms of features and flexibility. Instant completely changed that. It gave us full creative freedom and an incredible level of customizability."

Jared Ebersole, co-founder of Lectec (who pitched on Shark Tank), tried them all:

"Without a doubt, I have literally tried them all. I've tried Shogun, and I've tried all the old legacy page builders. There's literally nothing better than Instant. You don't need another page builder."

The Instant Impact: results from real Instant users

When brands switch to Instant, they see measurable impact:

• 50%+ conversion rate increase: Victor Jarland, Founder of Zen8, saw CVR jump by over 50% from launch day and maintain that level, selling out stock earlier than expected.

• 14% quarterly CVR uplift: Jake Vita of VXTX Performance Marketing tripled their testing velocity and delivered consistent quarter-over-quarter growth.

• 2-3x longer site engagement: Lectec customers now stay on the website two to three times as long, finding the information they need upfront.

• 90% reduction in custom development: blndr Agency eliminated 90% of their custom coding and freelancer needs after switching to Instant.

• Less than one month to MVP: DGTLmotion went from concept to a fully functional e-commerce website in under a month—"almost unheard of" on Shopify.

• 48-hour launch cycles: What used to take two weeks from mockup to measurement now takes 48 hours, according to VXTX.

• Zero site speed impact: Frictitious Climbing maintained their fast load times despite adding extensive design elements throughout their fully custom build.

• Hours vs. days for implementation: Out Dare can implement improvement ideas in minutes instead of days, with Instant Experts available for backup support.

These aren't just improvements, they're transformations. Brands switching to Instant gain speed, flexibility, and measurable growth without sacrificing performance or design quality.

Ready to build your store with Instant?

Join 20,000+ brands who trust Instant to power their Shopify stores. With a 5.0-star Shopify app store rating and proven performance improvements, you're in good hands.

Install Instant now from the Shopify App Store.