A complete guide on how to hire someone to build Shopify store

Picture this: you’re ready to launch your online business, and Shopify seems like the perfect platform. But then you hit a roadblock. Suddenly, it feels like you’re way out of your depth. You’re not alone. Many new business owners face this challenge, and that’s where hiring a pro for your Shopify store design comes in. They’ll handle the nitty-gritty so you can focus on what you do best. This blog uncovers the essentials of hiring someone to build your Shopify store design, including costs and processes, to help you make informed decisions.

Instant offers a Shopify product page builder to help you create beautiful pages without hiring anyone.

Table of Content

• Should you hire someone to build your Shopify store?

• How to hire someone to build a Shopify store

• What to look out for when hiring someone to build your Shopify store

• How much does it cost to pay someone to build a Shopify store?

• More on building your Shopify store with page builders

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Should you hire someone to build your Shopify store?

Building an online store with Shopify can be a big task, especially if you’re not familiar with design or coding. Hiring a professional can make it much easier, and there are a few reasons why it might be the best move for you. It can save you time and reduce stress; if you’re uncomfortable with design or coding, a professional can help. 

Hiring someone can be a good idea if you’re creating a complex store or want to get SEO and performance right. And if you want ongoing support and maintenance, a professional can help with that, too.

Saving time and reducing stress

One of the biggest reasons to hire a professional is the time factor. Building an e-commerce store isn’t just about picking a theme and adding products; a lot of backend work needs to happen to ensure everything runs smoothly. 

Shopify developers and designers know the platform inside out, so they can get your store up and running faster than if you were to figure it out yourself. Instead of spending weeks learning how to build a store from scratch, you can focus on growing your business or working on marketing strategies while someone else handles the technical side. This is especially important if you have a strict launch deadline or simply don’t have the bandwidth to juggle multiple tasks.

You’re not comfortable with design or coding

Shopify is a no-code platform in many ways, but if you want your store to stand out, you might need some design or coding skills. Customizing a Shopify theme to look unique can be tricky without design expertise, and there might be times when you need to tweak things that the basic theme settings won’t allow. 

For example, you want to move a section on your homepage or add a custom feature like a dynamic pricing calculator. While Shopify has a lot of built-in functionality, certain customizations often require knowledge of Liquid (Shopify’s coding language), HTML, or CSS. Rather than spending hours figuring it out and potentially breaking something in the process, a professional developer can step in and make those custom changes efficiently. A developer will ensure that everything looks professional and works properly, which is crucial for establishing customer credibility.

Creating a complex or custom store

Hiring someone might be necessary if your vision for your online store goes beyond what most standard Shopify themes offer. For example, let’s say you need advanced features like: 

• A custom checkout process 

• Integration with third-party apps for inventory management or fulfillment 

• Complex product filtering options 

• Multi-language support for international customers 

• Custom-built sections that your theme doesn’t support
  
  
  

These customizations often require a deeper understanding of how Shopify works under the hood. You might need custom coding or app integrations to make everything function exactly how you want. A Shopify expert has experience with these setups and can help build the advanced features you need.

Getting SEO and performance right

Another big reason to consider hiring someone is for search engine optimization (SEO) and 

performance. Even if you get the visual design right, a lot is happening behind the scenes, affecting your site's performance in search engines like Google. 

Shopify experts can help optimize your store for SEO by ensuring:

• Fast load times

• Clean code

• Proper meta tags

They can also provide your store is mobile-friendly, which is critical since so many customers shop on their phones. When your store runs smoothly and ranks well on search engines, it’s easier for customers to find and buy from you.

Ongoing support and maintenance

After your store is built, things don’t just stop there. Websites need ongoing maintenance, updates, and occasional troubleshooting. If you hire someone to build your Shopify store, you can often establish an ongoing relationship with them for:

• Future tweaks

• Updates

• Fixes

Whether adding new features, updating the design, or troubleshooting technical issues, having a professional on standby can save you many headaches. Shopify releases updates from time to time that can affect how your store operates, and a professional will know how to keep your site up to date without any interruptions.

When should you DIY?

You can build it yourself if you have time and are comfortable learning. Shopify offers plenty of tutorials and resources to help new users, and for a simple store, it’s possible to get something functional up and running on your own. This is a great option if you have the time to learn the platform and don’t need any complex customizations immediately. You can also use page builders like Instant to build and customize your store in a shorter timeframe. 

Page builders are also great for maintaining your store. Page builders are instrumental When customizing a particular section, adding a page quickly, or even running quick sales and promotions. Whether or not to hire someone to build your Shopify store depends on your:

• Needs

• Time

• Comfort with technology

If you’re aiming for a professional, unique store with custom functionality, bringing in an expert or using page builders can save you time and give you a better result. If your needs don't require advanced codes and you enjoy learning a new platform, building the store yourself can be a rewarding experience.

How to hire someone to build a Shopify store

When you're looking to hire someone to build your Shopify store, you face a crucial choice: freelancer or agency. A freelancer might be your go-to if you aim for a simple setup with just a few products and minimal customizations. They're often more affordable and can dive into your project quickly. But there's a catch. Freelancers, especially those juggling multiple gigs, might need to be more reliable. Tight deadlines? Make sure they can deliver. If your store scales or runs into tech hiccups, you might need them again for maintenance.

An agency is your safer bet if your vision involves a complex store with custom features and app integrations. Agencies come with a team of experts in design, development, and SEO. They're also better equipped to handle updates and provide ongoing support as your business grows.

Hunting grounds for Shopify experts

Start your search on Shopify’s expert marketplace, a vetted platform with freelancers and agencies specializing in Shopify. Use search terms like "eCommerce build" or "Shopify developer" to find pros familiar with the platform's intricacies. You can also check out Upwork, Freelancer, or LinkedIn for individual developers. 

Just be cautious. Some freelancers may oversell their skills or vanish mid-project. Google is another route to find eCommerce agencies with Shopify expertise, offering more accountability and resources for project completion.

Freelancer or agency: Deciding factors

Consider your specific needs when choosing between a freelancer or agency:

• Budget: Freelancers are generally cheaper. Tight budget? You might find cost-effective solutions with them. Agencies, though pricier, offer a more polished product.

• Project Complexity: An agency is often better equipped to handle large, intricate stores with multiple integrations and advanced designs. Their team’s expertise covers all aspects of the project. For simpler builds, freelancers can deliver great results without the higher price tag.

• Timeline and Flexibility: Need a fast build? An agency can usually dedicate more resources to meet tight deadlines. Freelancers can be quick, too, but ensure they have the availability to finish your project on time.

What to look for in a Shopify expert

Whether you go with a freelancer or agency, make sure they check these boxes:

• Experience with Shopify: They should have a proven track record of building Shopify stores and a solid understanding of its features and limitations.

• UX/UI Expertise: Shopify is all about creating a smooth user experience. A skilled designer or developer will ensure your site looks professional and is easy to navigate.

• Knowledge of Shopify's Liquid Language: Customization often requires Liquid, Shopify’s template language. Your hire should be able to handle any advanced customizations you need.

• Post-Launch Support: You'll likely need updates or maintenance after your store is live. It’s helpful to have someone who can provide ongoing support, whether it’s the same person or team who built your store or a retainer service.

• Additional Services: Some experts offer add-on services like SEO and CRO, which can drive traffic and boost sales.

Setting your budget

When hiring, set a budget that aligns with your needs and expectations. While it might be tempting to choose the lowest bid, remember that you often get what you pay for. A low-cost freelancer may need more experience or bandwidth to meet all your needs. Top-tier agencies will cost more, but you pay for reliability, professionalism, and expertise.

Communication is key

Regardless of who you hire, communication is crucial. Ensure they understand your vision and can execute it. Set clear expectations and discuss: 

• Timelines

• Milestones

• Deliverable

• Your budget

Good Shopify experts will keep you updated with regular feedback sessions. And if you’re ready to elevate your Shopify store design, consider trying Instant, a user-friendly Shopify product page builder. With its intuitive drag-and-drop interface, you can create fully customizable and advanced pages without any coding knowledge. It integrates seamlessly with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions.

What to look out for when hiring someone to build your Shopify store

Their track record speaks volumes when choosing someone to build your Shopify store. Check out their portfolio. Are there examples of stores similar to what you want? This will help you gauge their design style and technical skills. Look for complexity and functionality that align with your vision.

Reviews and testimonials

Client feedback offers insight into a developer's reliability and professionalism. Dive into reviews and testimonials. Are there recurring issues? Do previous clients praise their work? Positive reviews are a good sign of a dependable partner.

Understanding Shopify and your industry

A developer needs more than just technical skills. They should understand both Shopify and your specific industry. Someone with fashion eCommerce experience will know design trends and features like size guides and product filters. This expertise helps optimize your store for conversions.

Communication and responsiveness

Effective communication is crucial. Before hiring, assess how well the developer communicates. Are they responsive? Do they understand your goals and explain their process clearly? A developer who communicates well will help prevent misunderstandings and delays.

Ongoing support and maintenance

Building your Shopify store is just the start. After launch, you'll need updates and technical support. Choose a developer or agency that offers ongoing support and maintenance. This ensures your store runs smoothly as your business grows.

Pricing and budget alignment

Be clear on pricing before you commit. Freelancers often charge less than agencies, but agencies may provide more comprehensive services. Understand what you're getting for the price. Are there extra fees for revisions or post-launch support? Ensure the cost aligns with your expectations.

Custom development skills and flexibility

Your store may need custom features as it evolves. The developer should be proficient in Shopify's Liquid coding language. This allows for custom development, such as unique payment gateways or complex integrations with third-party apps. Flexibility is key to adapting your store to future needs.

How much does it cost to pay someone to build a Shopify store?

When you launch an online store using Shopify, understanding the costs involved is crucial. Let’s break down what you can expect to spend when hiring someone to build your Shopify store while considering the different elements contributing to the overall price.

Mandatory Shopify pricing plans

You’ll need to choose a Shopify pricing plan, which is essential for your store to go live. These plans range from basic to advanced, depending on the features you need. While these costs are fixed, budgeting for them is important as they form the foundation of your online store’s operation.

Shopify domain: Your store's digital address

A unique domain name is key for branding and visibility. While Shopify offers free myshopify.com domains, investing in a custom domain can enhance your store’s professionalism and searchability. You can purchase a domain through Shopify or use an external provider. Costs vary but expect to pay between $11 and $81 annually, depending on the domain extension.

Shopify themes: Setting the stage

The look and feel of your store can significantly impact conversions. Shopify offers both free and paid themes, with prices for premium options ranging from $150 to $350. These themes are designed for various industries, ensuring you can find one that suits your brand. Page builders like Instant provides more customization without requiring coding skills.

Third-party apps: Enhancing functionality

Shopify’s app store offers over 7,600 free and paid apps to enhance your store’s functionality. Depending on your needs, you may need to invest in several apps, with prices ranging from $9 to $49, though some can cost more. These apps cover a variety of functions, from marketing to logistics, allowing you to tailor your store to your specific requirements.

Custom Shopify development services

The real costs come into play when you decide whether to build your store or hire a developer. Here’s a breakdown of what you can expect:

• DIY Build ($50-$1,000): If you’re willing to invest time, you can save money by customizing a free or premium theme. Page builders can also help you create a custom look without coding knowledge.

• Simple Build with a Ready-Made Theme ($300-$4,500): If you need professional help to tweak a theme, you’ll likely need to hire a developer. This option is great if you have specific design or functionality needs.

• Custom Theme Build ($2,000-$15,000): Consider hiring professional designers and developers for a unique design. This option ensures your store matches your branding and offers ultimate flexibility.

• Custom Theme with Integrations/Functionality ($5,000-$20,000+): This is the most expensive option, but it’s perfect if you need bespoke design and functionality, such as custom integrations with third-party systems.
  
  
  

The total cost of building a Shopify store depends on your specific needs and how much work you’re willing to do yourself. Understanding these costs can help you make informed decisions and ensure your store is set up for success.

More on building your Shopify store with page builders

Creating a Shopify store with a page builder can transform your e-commerce experience. These tools make it easy to design and customize your store without needing coding skills. Think of it as having a creative director at your fingertips. You can drag and drop elements like text, images, and buttons onto your page, seeing everything in real time just as your visitors will.

The big win here is the intuitive interface. You're not just clicking buttons aimlessly; you're designing with purpose. You can tweak:

• Colors

• Fonts

• Layout

To match your brand, all while creating a unique shopping experience for your audience. 

Why choose a landing page builder for Shopify?

If you want to balance customization with ease, a landing page builder is where it's at. These tools, like Instant, allow you to build high-converting landing pages without coding or hiring a developer. You can launch campaigns faster and optimize them on the go, giving you a leg up during promotions or seasonal sales.

What makes Instant stand out?

Instant is a popular choice among Shopify users because of its ease of use and conversion features. You can simply drag and drop elements like images, buttons, and text blocks, making the process smooth and intuitive. It has features like heatmaps and A/B testing to see what's working best in real time. And with a free plan to start, no upfront investment is needed.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Instant is your secret weapon for crafting the perfect Shopify product page. Imagine building an online store without writing a single line of code. Instant offers an intuitive drag-and-drop interface that lets you quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

You control your store’s look and feel, and you can add custom options on Shopify as needed.

Seamless integration with design tools

Could you pull your Figma designs straight into Shopify? With Instant, you can. This tool integrates seamlessly with Figma and other eCommerce platforms, making enhancing your store’s performance more accessible than ever. You’ll save time and effort while creating a cohesive brand experience across all your online channels.

Boosting conversions with customization

A well-designed product page is crucial for increasing conversions. Instant’s fully customizable pages allow you to highlight the features and benefits of your products in a way that resonates with your audience. By tailoring your content and design to meet your customers' needs, you can create a more engaging shopping experience that drives sales.

No coding required

Not everyone is a coding expert, and that’s okay. Instant’s user-friendly interface makes it easy for anyone to create beautiful, functional Shopify pages without technical knowledge. Whether you’re a seasoned eCom professional or just getting started, Instant is a versatile choice for improving your store’s design and performance.