How Sitekick built Elixir Shots' fully custom Shopify build

Elixir Shots sells cold-pressed wellness shots made from real fruits and root vegetables, without any added supplements. To design and launch their new storefront, they partnered with Sitekick, a design-led agency skilled in web and UX/UI design. Sitekick typically uses Framer for custom builds and was looking for a similar solution that could be used for Shopify theme development without coding. That’s when they found Instant, a complete Shopify store builder app.

Here’s how they brought Elixir Shots’ fully custom-built site to life.

Behind the build: Elixir Shots custom Shopify storefront

Sitekick built Elixir Shots’ site from the ground up, including all key commerce and navigation elements needed for a full-funnel ecommerce experience:

• Homepage
• Navigation (Header, nav menu, & footer)
• Product templates: product, variety pack, and gift card
• Collection page templates
• Cart drawer

Check out their online store design:

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In addition to the core functionality pages, Sitekick also designed additional pages for communicating additional offers and brand/product information:

• Subscribe & Save page
• Farms Partnership page
• Ingredients page
• Our story (about page)
• Creators program page
• Wholesale program page

Why Sitekick chose Instant

To bring their decision vision to life, Sitekick carefully evaluated different tooling options before selecting Instant:

Some other key aspects that made Instant ideal for their Shopify build included:

• Intuitive to learn and use for both the agency and clients
• Flexibility to build what you need, without developer knowledge
• A tool that is evolving and scaling for the future of eCommerce

By picking an all-in-one page builder, they were able to execute their build without needing additional apps, streamlining their tech stack.

The Instant impact: Fast builds with more control

After building with Instant, Sitekick, and their client, Elixir Shots, both saw and felt a direct impact on the success of their business.

For Sitekick, using Instant meant faster builds at a lower cost:

• Launched in less than half the time of a previous fully custom Shopify build
• Total build cost was under 50% compared to custom-coded alternatives
• No ongoing dependency on developers for routine updates
• Enabled rapid iteration and continuous optimization

Both the Sitekick and Elixir Shots benefited from the reduced long-term technical overhead after using Instant:

Now, Elixir Shots can continuously scale their theme design to match the growth of their future ambitions.

Building your own custom Shopify storefront with Instant

After switching to Instant, Sitekick now has a designer-first workflow that works inside of Shopify, without the limitations of cost or technical requirements. This has enabled them to launch faster and ensure better collaboration with their clients (like Elixir).

This successful Shopify project shows how the right tool can empower both agencies and their clients.

If you’re running an eCommerce design agency and want to see how Instant can be used to build, test, and scale your client projects, chat with us about joining our Agency partner program.

And, if you’re a Shopify brand looking for an agency to bring your design vision to life, check out Sitekick.