How Stockup Market scaled their Shopify wholesale site

Stockup Market is Canada’s top online wholesaler for exotic and imported snacks, candy, drinks, and everyday household supplies. Built for convenience and scale, the platform allows retailers to shop wholesale online and have products delivered directly to their store locations.

As a fast-growing Shopify Plus brand, Stockup Market needed a Shopify storefront that could support a large product catalog, cater to wholesale buyers, and facilitate ongoing growth without slowing down internal teams. That’s why they began using Instant to scale, test, and grow their online store design.

The wholesale design challenge

Wholesale ecommerce brings a very different set of design considerations than DTC. Buyers aren’t browsing casually; they’re placing large, intentional orders. They need to scan product ranges quickly, understand pricing clearly, and move through checkout with confidence. When the experience feels cluttered or unclear, friction shows up fast.

With that in mind, Stockup Market knew their storefront needed to do a few things exceptionally well:

• Stay clean and easy to navigate, even for large orders

• Keep product and collection pages consistent across hundreds of SKUs

• Clearly communicate value to B2B buyers from the homepage

• Allow the team to make updates quickly, without relying on developers

Like many Shopify Plus merchants, they were running into the limits of traditional themes and custom development. Simple changes took longer than they should, requiring lots of back and forth. And as the business grew, the site became harder to manage.

Building an ecommerce wholesale site with Instant

To improve their site design, Stockup Market used Instant to design and standardize their entire Shopify storefront, including:

• A default product page template, applied across all products

• A custom collection page template

• A redesigned homepage

• A cart drawer

• Reusable theme sections

This approach allowed the team to focus less on maintaining individual pages and more on shaping a cohesive experience. Instead of fighting the theme, they could work at the page, section, and element level, while keeping everything fast and Shopify-native.

Designing without fighting their Shopify theme

For Samuel Keslassy and the Stockup Market team, using Instant changed their whole Shopify design approach:

“Instant fundamentally changed how we think about designing on Shopify. Instead of working around theme limitations or relying on heavy custom development, Instant gave us total design control over pages, sections, and individual elements—without sacrificing performance or maintainability.”
— Samuel Keslassy, Director, Business Development

One of the immediate differences was how quickly the team could start building. Instant’s uncluttered interface and pre-designed templates made it easy to go from idea to execution, without compromising on quality.

“The UI is intuitive and deliberately uncluttered, which meant our team was productive almost immediately. We were able to move from concept to execution extremely quickly, using Instant’s beautifully pre-designed templates as a strong foundation, then customizing every detail to match our brand and workflow.”

Before and after using Instant:

Before Instant, design updates often meant delays. After switching, Stockup Market gained full autonomy over their storefront.

“The biggest impact has been speed and autonomy. What previously took weeks of back-and-forth with designers or developers can now be done in days—or even hours. This has dramatically reduced our time to launch new pages, test layouts, and iterate based on performance.”

That speed unlocked more than just efficiency. It enabled experimentation, iteration, and continuous improvement, without technical bottlenecks.

“Instant also strikes a rare balance between flexibility and simplicity. We have the freedom to design exactly what we want, but without the overhead or learning curve that usually comes with powerful tools.”

The result: a polished, scalable wholesale storefront

Today, Stockup Market runs a clean, modern, and easy-to-navigate Shopify Plus site that supports wholesale buyers and internal teams alike. With Instant, they’ve built a foundation that’s:

• Faster to update

• Easier to maintain

• Consistent across products and collections

• Ready to scale as the business grows

“As a result, our site is more polished, more adaptable, and easier to evolve as the business grows—without slowing us down.”

Building your own Shopify wholesale site

For Shopify Plus brands like Stockup Market, growth depends on speed, clarity, and control. By using Instant to design their homepage, templates, cart experience, and reusable sections, Stockup Market eliminated design friction and built a storefront that works just as hard as their team does.

“It feels like a modern web builder purpose-built for serious Shopify merchants, not a layer of complexity on top of Shopify.”

If you’re running a high-volume Shopify store and want full design flexibility, without custom development or complexity, Stockup Market’s story shows what’s possible with Instant.