How to add a page on Shopify (product, collection, content pages & more)

Your Shopify store is more than just a storefront. It reflects your brand’s identity. Adding custom pages like About Us or FAQs can enhance your Shopify store design, providing customers with insights that build trust and engagement. Figuring out how to add these pages might be confusing if you are new to Shopify. This article will walk you through the steps, helping you create a more personalized shopping experience.

Tools like Instant’s Shopify product page builder can make the process smoother for those looking for even more customization. It’s designed to help you easily create pages that match your brand’s unique style without needing any coding skills.

Table of Contents

• What are pages in Shopify?

• 12 types of Shopify pages

• What is the difference between collections and pages in Shopify?

• How to add a page on Shopify: The most basic content pages

• How to add a page on Shopify: Adding product pages

• How to add a page on Shopify: Adding collection pages

• How to delete a page on Shopify

• How to add & edit custom pages in Shopify with instant

• Five best practices to add pages to Shopify store effectively

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

What are pages in Shopify?

Shopify pages are like the foundation of your online store. They're the different web pages that make up your site, offering a platform for all the essential information and features your customers need. Each page is crafted to help you create a fully functional and professional storefront.

Built-in flexibility and customization

Shopify pages are incredibly adaptable. While customization is limited, you can tweak them using the Shopify theme editor. This ensures that your pages fit seamlessly with whatever theme you’ve chosen. Consistency in design and functionality is key here.

Experiment without breaking the bank

One of Shopify’s standout features is its array of free themes. These allow you to play around with the look and feel of your pages without spending a cent. Want to change things up? Go ahead. You’ve got the freedom to experiment and find what works best for your brand.

Responsive design for every device

Worried about how your site looks on different screens? Shopify pages are fully responsive. Whether your customers are on a smartphone or a desktop, they’ll enjoy a seamless experience. The design adjusts automatically, ensuring everything looks sharp and professional.

Focus on your business, not the tech

Shopify pages take care of the heavy lifting, allowing you to focus on what truly matters: running your business. With everything set up, you can spend more time on marketing, customer service, and other critical tasks. Your store will dash, look great, and function smoothly.

12 types of Shopify pages

1. Shopify homepage: Your store’s first impression

The Shopify homepage is your store’s main showcase. It offers the most customization through the theme editor, letting you highlight keys:

• Products

• Promotions

• Brand Messaging

It’s your store’s introduction, so make it engaging and visually appealing to drive sales and enhance customer engagement. Since it’s crucial for retaining visitors, investing time to perfect this page is essential.

2. Shopify collection pages: Organize and simplify shopping

Collection pages help you categorize your products, making it easier for customers to browse and find what they need. Once you create collections through the Shopify admin panel, these pages are automatically populated with products. You can customize the layout to match your brand’s aesthetic, improving navigation and managing inventory presentation efficiently.

3. Shopify product pages: Showcase your items

Product pages are where each item in your store is showcased. This page offers a comprehensive view of each item, including:

• Images

• Descriptions

• Pricing

• Variants

It’s the last stop before a purchase decision, so make these pages informative and visually appealing. Customization options vary by theme but focus on a clean layout to positively influence purchase decisions.

4. Shopify about us pages: Share your story and build trust

The About Us page lets you share your brand’s story, values, and mission with your customers. It’s crucial for building a connection and fostering trust. This isn’t just a formality; it plays a significant role in engaging customers and reinforcing brand loyalty.

5. Shopify blog pages: Drive traffic and engage your audience

Blog pages on Shopify are perfect for content marketing. Regular, valuable blog posts can drive organic traffic to your store and help establish your brand’s authority in your industry. Shopify’s blog functionality allows you to organize and optimize posts for SEO. Blogging can engage your audience, address their pain points, and keep them returning for more.

6. Shopify contact us pages: Provide support and build trust

The Contact Us page is essential for providing customer support. It should include various ways for customers to get in touch, such as email, phone, or a contact form. Beyond basic contact information, you can use this page to address common questions with an FAQ section or offer additional resources.

7. Shopify password pages: Generate anticipation for your launch

When you first create a Shopify store, it’s password-protected to keep it hidden from the public while you’re setting up. The password page is a temporary barrier to customization, including a sign-up form or a teaser about what’s coming soon. This page helps manage expectations and creates anticipation for your store's launch.

8. Shopify cart page: Review and adjust before checkout

The Cart page allows customers to review their selected items before checkout. It’s a transitional page where users can make final adjustments to their order, such as modifying quantities or removing items. Ensuring that this page is clear and user-friendly can help prevent cart abandonment.

9. Shopify checkout page: Complete transactions securely

The Checkout page is the final step in the purchasing process, where customers complete their transactions. Shopify restricts customization on this page to ensure a secure and streamlined checkout experience. While you can’t alter its design, focus on the:

• Essentials

• Security

• Simplicity

• Efficiency

10. Privacy policy & terms of service: Build trust and comply with regulations

Including a privacy policy and terms of service page about building trust and complying with regulations like the GDPR. You can use Shopify’s template or create a custom one. Ensure everything is filled in correctly to protect your business and reassure customers.

11. FAQ page: Address customer concerns and convert visitors

When a customer lands in your FAQ section, they’re probably at a critical stage in your sales funnel. They are seeking more information before deciding to make a purchase. Addressing customer concerns can convert potential customers. So, add an FAQ page that provides comprehensive answers to the most common questions.

12. Landing pages: Target specific audiences effectively

Landing pages target specific audiences with messaging that matches their origin, such as:

• Paid ads

• Emails

• Social media

• Partner sites

These pages are designed to drive a specific action, such as purchasing or signing up for a newsletter.

What is the difference between collections and pages in Shopify?

Collections in Shopify are all about grouping products in a way that makes sense for your store. Think of them as categories that enhance the shopping experience. They allow customers to find what they're looking for faster, whether it's:

• Men's Clothing

• Women's Clothing

• Seasonal Sales

You can create automated collections that automatically fill themselves using specific conditions like product tags. If you want more control, you can opt for manual collections, where you choose each product. These collections function as separate pages on your website, displaying a grid of products visitors can browse.

Shopify pages: Your go-to for important information

Shopify pages are different. They're all about delivering standalone content that's not directly related to products such as:

• About Us

• Contact

• FAQ

• Return Policy

These pages are vital for providing information that helps build trust and gives context to your brand. Unlike collections, pages don't feature products. Instead, they focus on informing customers about your business. You can easily link these pages in your store's navigation, ensuring customers can find the information they need.

Key differences between collections and pages

Regarding content type, collections are for products, while pages are for information. Collections enhance visibility and organization, while pages focus on delivering essential details about your brand. 

Both play a role in SEO, but they do so differently. Collections can optimize product searchability, while pages contribute to overall site authority by providing valuable content.

Instant's product page builder

Ready to take your Shopify store to the next level? Instant is a user-friendly Shopify product page builder that helps you create fully customizable pages without coding. 

With its drag-and-drop interface, Instant's Shopify product page builder allows you to design high-converting pages while maintaining complete control over your store's design. Try Instant's product page builder today!

How to add a page on Shopify: The most basic content pages

1. Getting started: Access your Shopify dashboard

Log into your Shopify account using your credentials. Once inside, you'll land on the Shopify store dashboard, a hub for managing every detail of your store.

2. Creating your first page: Simple steps to follow

Head to the Online Store tab in the left sidebar. Find Pages in the dropdown menu. This takes you to the Pages section, where you can view existing pages or create new ones. Look for the Add page button in the upper right corner and click it to open the page creation screen.

3. Set the stage: Add details to your new page

Now it’s time to fill in the blanks. Provide a Title and Content for your page. Shopify offers suggestions like Contact Us and FAQs to jumpstart your creativity. Use the text editor to add images, videos, or anything else you want to make your page pop. 

Choose a theme template from your current Shopify theme to keep things stylish. Want to boost your page’s visibility in search results? Click Edit website SEO to fine-tune the page title, description, and URL.

4. Go live: Set visibility and publish

Once everything looks good, check the right sidebar to set whether your page is hidden or Visible. By default, your page goes live when you save it, but you can choose Hidden and set a future publish date if you want to wait.

Pro tip: Streamline design with a page builder

For more creative freedom, try a page builder like Instant. It offers pre-made templates and a drag-and-drop editor to breeze page creation.

How to add a page on Shopify: Adding product pages

Getting started: Adding a product page on Shopify

To create a dazzling product page, head to the Shopify admin dashboard. On the left, you'll see a "Products" tab. Select it to manage your inventory.

Crafting your product page 

Once you click on "Add product" in the upper right corner, you're taken to a new screen where you can begin crafting your product page. Choose a catchy title and write a compelling description. Add high-quality images or videos to capture your audience's attention.

Outline key details such as pricing, inventory, shipping options, and variants like size or color. This is also where you’ll input your SKU and barcode information for easy tracking. The more information you provide, the better your chances of making a sale.

Sealing the deal

Once you’re satisfied with your product page, hit "Save." Your product page is now live and part of your Shopify store. 

A new adventure: Adding a collection page on Shopify

Now that your product pages are ready, it’s time to showcase them in a collection. From your Shopify admin dashboard, navigate to Products > Collections and click "Create collection."

Setting up your collection page

You'll add a title and description for your collection. You have two options for adding products: manual or automatic. The manual option allows you to handpick products, but it’s time-consuming.

For a streamlined approach, use the automated option. Set conditions based on product types, styles, or prices, and the collection automatically fills with products that meet these criteria.

Finalizing your collection page

Once you're happy with your collection, click "Save." Your new collection page is now live and ready to showcase your products.

How to add a page on Shopify: Adding collection pages

Creating a collection page on Shopify starts with setting up your product collection. This part is easy. Head over to your Shopify admin dashboard and navigate to Products. From there, click on Collections and then Create Collection. This is where your journey begins.

Setting up your collection: The basics

Once you're in, you must give your collection a title and description. You can do this manually or automatically. The manual option lets you pick each product you want to include. This gives you more control, but it’s also a bit of a time sink. You’ll need to go back to the product page and select which collection each product belongs to.

Automate and streamline with conditions

If you want to save time, the automated option is your friend. You can set conditions based on the product:

• Types

• Styles

• Prices

• Other criteria

Shopify will automatically add products that meet these conditions to your collection. This speeds up the process and keeps your collection updated without extra effort.

Finalizing your collection

After setting everything up and adding your products, click the Save button. This final step locks in your settings and officially creates your collection.

How to delete a page on Shopify

To delete a page on Shopify, first log into your Shopify admin. Click "Online Store" in the left-hand menu, then select "Pages." This takes you to a list of all your pages. Click on the title of the page you want to delete. Look for the "Actions" button at the top right in the page editor. Click it, then select "Delete page" from the dropdown menu. Confirm your choice by clicking "Delete" again.

Key considerations before you hit delete

Once a page is deleted, it's gone for good. Make sure you want it gone. If the page was linked anywhere in your store’s navigation or on other pages, update those links to avoid any broken paths.

Instant's product page builder

Ready to take your Shopify store to the next level? Instant is a user-friendly Shopify product page builder that helps you create fully customizable pages without coding. 

With its drag-and-drop interface, Instant's Shopify product page builder allows you to design high-converting pages while maintaining complete control over your store's design. Try Instant's product page builder today!

How to add & edit custom pages in Shopify with instant

Adding pages to your Shopify store is simple with Instant. If you don’t have Page Builder yet, it’s easy to start. You can add products and collections to specific Shopify pages with an intuitive drag-and-drop visual editor and customize any page for maximum conversion potential. Page builders extend your theme's capabilities beyond what it already offers.

Here’s how to add pages and customize them with Instant Page Builder.

1. Find your way to Instant page builder

Ready to get hands-on? Navigate to your Page Builder app from Shopify. Dive into the Apps section on your Shopify dashboard and spot Instant Page Builder. Click on it, and you're on your way.

2. Create a new page

Once inside your Page Builder dashboard, click “Create new” and select “Page.” This takes you 

to the template menu. You can also create Shopify theme sections with Page Builder, which is accessible directly from the Shopify theme editor.

3. Choose your template or start fresh

Instant offers over 200 pre-made templates tailored for various needs, homepages, About Us pages, Contact pages, collection pages, product pages, blog posts, and more. Whether you want to use a template or start from scratch, Instant allows you to name your page and set its URL slug.

4. Customize your Shopify page

In the editor, you’ll have full access to a library of page elements that you can use to build store pages that’ll drive conversions. You can drag any element directly onto your page and see what it looks like as you build.

Customizing your Shopify pages with Instant

You’ll find page elements to use for structuring your page, adding lush content, pulling over 

Shopify product details, driving lead capture, and more are in the Instant Editor. Once you add the product box to a page, you can access all the Shopify elements that allow you to add a collection or specific product elements quickly:

• Images

• Titles

• Prices

• Variants

• Reviews

• Add to cart button and more

With each element, you get complete control of how it functions and looks on the page. No matter what Shopify theme you use, you can make it look exactly how you envision it. One amazing thing about Instant that other page builders need to offer is its integration with Figma. You can copy & paste any Figma frame into Instant and publish it to your Shopify store in seconds without code. 

Five best practices to add pages to Shopify store effectively

1. Nail the structure  

Start by organizing your Shopify store with a clear and logical structure. Group related pages under the right menus or collections. This makes it easy for visitors to navigate your store, enhancing their experience.

2. Speak clearly  

When adding pages, use descriptive and keyword-rich titles. This helps visitors understand the content and boosts your store’s SEO. Search engines love keywords in titles, and this can help bring more organic traffic your way.

3. Keep things fresh  

Regularly review and update your page settings. They should align with your store’s goals and meet user expectations. As your business changes, your pages should reflect product, promotion, or messaging updates.

4. Think mobile  

Make sure your pages work well on all devices. Your store should provide a seamless experience whether visitors are on desktops, tablets, or smartphones. Responsive design is key to keeping mobile users engaged.

5. Measure success  

Use performance metrics and analytics tools to track the effectiveness of your pages. Look at KPIs like bounce rate, conversion rate, and user engagement. This data helps you spot areas for improvement and make smart decisions about your pages.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Imagine having a tool that lets you shape your Shopify store’s product pages without needing a developer. Instant is a game-changer for eCommerce teams and agencies. With its intuitive drag-and-drop interface, Instant makes it simple to design and publish:

• High-converting landing pages

• Blog posts

• Custom Shopify themes 

You control your store’s look and feel without touching code. It’s a powerful way to boost conversions and improve the customer experience.

Integration with Figma and more

Could you bring your Figma designs directly into your Shopify store? Instant makes that wish come true. It integrates seamlessly with Figma, allowing you to import your designs without losing any detail. 

This means you can easily plan your pages in Figma and then bring them to life in Shopify. Instant also plays nice with other eCommerce tools, giving you the flexibility to use your favorite tools and workflows.

Empowering non-technical teams

Instant isn’t just for developers. It’s designed for everyone on your eCommerce team. The drag-and-drop interface makes it easy for anyone to create and customize pages. 

This empowers your team to be more flexible and responsive, allowing you to make changes and updates without waiting on a developer. It’s a win-win for everyone involved.