How to add About Us page on Shopify in 5 simple steps

Crafting a compelling "About Us" page on Shopify is like setting the stage for your brand’s story. It’s where customers forge connections and begin to trust you. Despite the page’s importance, many eCommerce store owners struggle to create one that truly resonates. If you’re a Shopify store owner, creating a compelling “About Us” page is easier than you might think. This guide will walk you through setting one up, and we’ll also share some tips to make it shine with perfect tools for Shopify web design.

To make the process even easier, we recommend Instant’s Shopify product page builder. This tool allows you to create beautiful, customizable pages with just a few clicks.

Table of Contents

• What is an About Us page on Shopify?

• Do you need an About Us page on Shopify?

• How to add About Us page on Shopify in 5 steps

• What to include on an About Us page

• About Us page examples for design inspiration

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

What is an About Us page on Shopify?

An About Us page on Shopify is your brand's backstage pass to storytelling and connection. Sure, it explains where you came from. But it’s also your chance to make customers care. This is where you show them who you are and why you’re here. It’s about connecting with them and offering something they can’t resist. This page isn’t about you but how you can help them. 

Purpose: More than just a biography

What should your About Us page do? It should tell your story in a way that makes people care. Answer questions like:

• Who are you as a brand?

• Why did you start this business? 

• What makes your offerings unique? 

• How do you solve problems or fulfill the desires of your audience? 

You’re not just saying, "This is what we do." You’re saying, "This is how we help you and why it matters." It’s a conversation, not a lecture. 

Creative naming: beyond "about us"

Get creative with your page's name. Depending on your brand's tone and focus, you might call it something like:

• Our Mission

• Our Story

• About [Brand Name]

• Just About 

It’s a chance to show off your brand’s personality and set the tone for what’s to come. 

Customization: Tailoring to your brand

Every brand is different, so your About Us page should be, too. Your page's tone, structure, and length should fit your industry and what your customers are interested in. If your business is all about environmental sustainability or ethical production, take the time to explain those efforts. If you’re selling straightforward products, keep it concise and focus on the benefits. Some brands keep it short and sweet, while others expand into a detailed narrative or create a hub with multiple sub-pages. 

Building trust: The human touch

An effective About Us page builds trust, showcases authenticity, and strengthens your connection with customers. By framing your brand story to resonate with your audience, you not only share what you do but inspire them to become part of your journey.

Do you need an About Us page on Shopify?

An About Us page is more than just a formality. It’s a strategic tool that can shape how customers view your brand. Nearly every successful business includes this page because it’s crucial for connecting with your audience.

Building trust with your audience

Authenticity is key. Customers want to know who they buy from and why they should care. An About Us page offers the perfect opportunity to share your story, build trust, and create an emotional connection.

Sharing your brand story

Every brand has a story, and customers want to hear it. According to a Demand Gen survey, 55% of B2B buyers said a compelling story makes them more likely to engage with a brand. This is true for B2B and B2C contexts, showing how powerful storytelling can be.

Guiding customer decisions

For new customers, the About Us page is often the first step for understanding your brand’s values and mission. It reassures them that they’re buying from a credible and passionate business.

Standing out from competitors

In a crowded market, your story is what sets you apart. Craft an About Us page that highlights what makes your business unique, and you will create a memorable impression.

Encouraging engagement and loyalty

A well-crafted About Us page invites customers to connect with your brand on a personal level. This connection can lead to higher engagement, repeat business, and long-term loyalty.

A foundational element of your content strategy

The About Us page isn’t just a "nice-to-have." It’s foundational to your website’s content strategy. Customers actively seek out this page to learn about your brand; its absence can leave a gap in your store’s credibility. You ensure you make a solid first impression by dedicating time and effort to creating a compelling About Us page.

How to add About Us page on Shopify in 5 steps

1. Navigate your admin dashboard with ease

• Log into your Shopify Admin Dashboard. This is where the magic happens. 

• Look at the left-hand menu and find the Online Store section. You’ll see options to tweak your theme, add insightful blog posts, and fine-tune your site’s preferences.

2. Open the pages menu and get started

• Click on the Pages option under the Online Store menu. This will bring up all the pages currently on your site. 

Ready to create your About Us page? 

• Click that Add Page button in the top-right corner. A blank page editor will appear, ready for your input. 

• Give it a strong Page Title. 

• Make it something like “About Us” or “Our Story.” 

• Dive into the Page Content. 

• Share your brand’s story, mission, and what sets you apart. 

• Use headings, images, and videos to make it visually engaging. 

• If you have a pre-designed template, select it now. 

• Stick with the default. 

• Decide if you want the page to be Visible or Hidden. 

• Optimize for search engines by writing a concise, keyword-rich meta description. 

• When you’re done, hit Save.

3. Make it easy to find: Add to your navigation menu

Now that your page is ready let’s ensure people can find it. 

• Head over to the Navigation tab in the left-hand menu. 

• Select the menu where you want the About Us page to appear, like the Main Menu or Footer Menu.

• Click Add Menu Item. 

• Name the menu item as you’d like it to appear .“About Us” works nicely. 

• Link it to the newly created About Us page. 

• Add and save your changes.

4. Review and publish with confidence

• Preview your About Us page to make sure it aligns with your brand. 

• If you’re satisfied, set the page visibility to Visible. 

• Test the navigation link to ensure it directs visitors correctly.

Pro tips for a compelling About Us page

Use authentic storytelling to share your journey, mission, and values. Add high-quality images, videos, or infographics to enhance the user experience. Keep SEO in mind by using keywords strategically in your content and meta description.

Enhance your store with Instant

Ready to take your store to the next level? Instant is a user-friendly Shopify product page builder that empowers eCommerce teams and agencies to create fully customizable pages without coding. With its drag-and-drop interface, you can design high-converting landing pages and more while controlling your store's look. 

Try Instant's Shopify product page builder today!

What to include on an About Us page

Start by defining your brand’s vision and mission. You don’t have to spell it out directly, but you should tell your readers why your business exists. Are you solving a problem or filling a need that others aren’t? Explain what makes you different. This is important for customers and attracting new talent who share your goals and values.

The origin story 

Every business has a history, and people love a good story. Share your company's start, challenges, and where you're headed. Your story matters whether your business is a century old or brand new. Make it engaging and immersive for your readers.

How you help

Even if your services are front and center on your homepage, summarizing them on your About Us page is worth summarizing. Explain what you do, how, and why you’re the best at it. Highlight the benefits of your services and showcase what makes you unique.

Social proof: Show, don't tell

Reviews, client logos, case studies, and testimonials can help build trust with your audience. Showcasing social proof on your About Us page demonstrates the authenticity of your claims and the impact you can deliver for future clients.

About Us page examples for design inspiration

Knix: Crafting an About Page Like a Sales Page

Knix approaches its Shopify About Us page with the finesse of a well-crafted sales pitch. They paint an aspirational vision: “It’s time that all of us lived unapologetically free. Free from judgment. Free from self-doubt. Free to be yourself.” This isn’t just fluff. It ties directly back to their products, showcasing how their bras and underwear are designed to boost comfort and confidence. As you scroll, you meet the founder, engage with a product-focused narrative, and learn about their community and sustainability efforts. Each element is crafted to resonate with the reader, deepening their connection with the brand.

Milk Bar: Sweet and Simple Storytelling

Milk Bar’s About page mirrors their desserts:

• Short

• Sweet

• And to the point

Right from the get-go, you learn about their origins and mission. Introducing founder Christina Tosi adds a personal, relatable touch. The lighthearted and fun tone perfectly aligns with Milk Bar’s brand identity. Tantalizing images of their treats make the page visually inviting. This concise approach proves that sometimes less is more, especially when your brand’s personality shines through in every word.

Hush: Mission-Driven Storytelling

Hush begins their About page with a compelling mission statement, but they don’t stop there. By acknowledging pain points like insomnia and anxiety, they make their goals feel relevant to their audience: “The science is clear that insomnia and anxiety are only getting worse. If we can help mitigate that with our simple products, we've succeeded.” A timeline of company milestones and a clip from their Dragon’s Den pitch add layers of authenticity and social proof.

Spirit of Eden: Visual Storytelling Mastery

Spirit of Eden’s About page is a lesson in visual storytelling. Spirit of Eden is a meditation jewelry brand that focuses on the creation process and invites readers into a world of mindfulness. Their core mission to infuse life with positive energy through jewelry goes beyond products, aiming to make an impact. They eloquently share their values, highlighting their commitment to natural materials and sustainable practices. Insights into their meticulous creation process create a powerful emotional connection without overwhelming the reader.

YETI: Connecting with a Lifestyle

YETI’s Our Story page dives into the brand’s roots, underscoring a passion for the outdoors and a dedication to quality. The narrative expands on how the company has grown to provide gear “Built for the Wild,” embracing communities that value resilience and reliability.

YETI also emphasizes its commitment to environmental responsibility, striving to protect wild spaces. This page effectively ties the brand to a specific lifestyle, making it an example of how an About Us page can showcase a particular way of life.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Looking to break free from the constraints of traditional Shopify templates? Instant is the no-code solution for building advanced, fully customizable product pages. Its user-friendly drag-and-drop interface lets you design and publish high-converting landing pages, blog posts, and sections. With seamless Figma integration and compatibility with other eCommerce tools, you can enhance your online store's performance and boost conversions.