How to create a new product template In Shopify In 4 steps

Creating a new product template in Shopify is a crucial step in shopify web design, especially when you want to showcase your products uniquely. But if you've ever felt stuck with Shopify’s default product page, you're not alone. This guide will help you break out of that mold and create a new product template from scratch. Whether you're a shop owner, a designer, or a developer, you'll find this guide helpful.

The Shopify product page builder by Instant simplifies the process and helps you build pages that look great and function even better. You’ll soon be creating product pages that stand out and match your brand's personality.

How Does Shopify Product Templates Work?

A Shopify product template is your go-to structure for crafting product pages that are consistent and attractive. It provides a framework for must-have elements like:

• Images

• Descriptions

• Prices

• Reviews

This keeps your products organized and aligned with your brand, making it easy for customers to navigate your store.

Themes and templates: The backbone of your store

When you pick a Shopify theme, it comes with a set of templates for different pages, including:

• Products

• Collections

• Blogs

These templates are reusable, so you don't have to design each product page from scratch. This reusability means you can maintain a consistent and polished look across all product pages.

Reusability and consistency: Molding uniform product pages

Product templates act like molds, giving every product page a uniform appearance. For instance, you might have a template featuring size, color, and material options if you sell clothing. Apply this same template to all clothing items, making it easier for customers to find what they’re looking for across different products.

Customization for different product types: Tailor templates to fit

Shopify allows you to create multiple templates for various product categories. This lets you highlight specific attributes of each type of product. A clothing store, for example, could use separate templates for tops, accessories, and shoes, each tailored to showcase the unique features of those items.

Templates for other pages: Beyond product pages

Shopify doesn’t just stop at product pages. You can also create templates for blogs and collections. Each template includes elements suited for its purpose, like grouping products in collections for themed shopping experiences or using text and images in blogs to engage readers.

Backend code and drag-and-drop editor: Easy editing without code

Shopify templates are built on Liquid, Shopify’s template language, which controls how information is displayed. You can edit templates using Shopify’s drag-and-drop editor, which lets you visually adjust layouts, colors, and sections. This means you don’t need any coding skills to change the look of your store.

How to create a new product template in Shopify

Creating a product template in Shopify can revolutionize your store's look and feel. You ensure a cohesive, professional appearance without endless manual adjustments by tailoring templates to each product category:

• Apparel

• Gadgets

• Home décor

Here’s how to design a new product template in Shopify.

For Shopify 2.0 themes: Start with theme customization

• Log in to your Shopify admin and go to Online Store > Themes. 

• Click Customize for the theme you’re using. 

This opens the theme editor, where you can select and customize different templates, including your product page template.

Make your own template

• Within the theme editor, find the dropdown for choosing a Product template type. 

• Click Create a template, give it a recognizable name—like “New Product Layout”

• Select “product” as the template type. 

Now, you have a blank canvas ready for your creativity.

Add personal touches

Shopify 2.0 empowers you to work with sections and blocks, which are the building blocks of your page. You can add, remove, and rearrange elements for your desired look here. Want images first, then a description, with reviews at the end? Go for it! You can move things around easily, no coding required.

For older Shopify themes (Pre-2.0): Access the code editor

• Begin by navigating to Online Store > Themes in your Shopify admin. 

• Locate the theme you’re using, click on Actions

• Choose Edit Code. 

Don’t worry—this is less technical than it sounds.

Set up your new template

In the Templates folder, click Add a new template. Choose “product” as the template type and name it something easy to identify. Stick with JSON format for Shopify 2.0 themes; use Liquid for older themes.

Copy and paste (Really)

Open the default product template file (like product.liquid) and copy everything inside. Paste it into your new template file. From there, customize it to make this template unique for your products. Swap out any instances of “main-product” with your new template’s name to avoid confusion.

Save and apply

Once everything’s set, click Save. Your custom product template is now ready to use across your store.

Creating these templates isn’t just about aesthetics. It’s about making shopping easy for your customers. Each product page will have the details customers need where they expect them, enhancing their shopping experience and potentially boosting your sales.

Empower your Shopify store with Instant

Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today!

Assign a template to a new product

First, log in to your Shopify account. Click on Products in the admin dashboard. This is where all your products live, so you can grab the one that needs a new look.

Pinpoint the product you want to change

Find the product that needs a new template. Click on its name. This is where you do your magic.

Choose your fresh template

Scroll to the bottom of the product’s page. On the right-hand side, find Theme templates. Here, you’ll see a dropdown. Select the new template you’ve created. It’s like giving your product a makeover.

Lock it in: Save your changes

Hit the Save button to ensure your changes stay. Repeat these steps for any other products that need a new template.

Managing product templates & layout with Instant

Creating unique and cohesive layouts for your Shopify product pages is a game changer for making your store stand out. Instant is a no-code visual editor that empowers you to manage your product page templates and layouts seamlessly.

Building a new product page template with ease

Starting with Instant is straightforward. From the dashboard, simply select the option to create a new template. Name it, and you’re ready to go. This template will serve as the foundation for any product pages you assign to it, helping you maintain a consistent design across your store.

Customizing your layout with intuitive tools

Instant’s drag-and-drop editor lets you add, rearrange, or remove elements until your layout perfectly matches your brand. Want high-quality images, embedded product videos, or customer reviews? Instant makes it easy to integrate these directly into the editor. It also supports elements like image galleries, trust badges, and call-to-action buttons, enhancing user experience and maximizing conversions.

Managing multiple product pages like a pro

Once your template is ready, assign it to as many products as possible. This saves time and ensures each product page remains visually consistent. Need variations for different categories? No problem. Use detailed layouts for main products and simpler, urgency-focused designs for sale items.

Streamlined updates across your store

When updates are needed, Instant has you covered. Changes to your template automatically apply to all associated product pages. Everything updates Instantly, whether it's tweaking the layout or adding a promotional banner. This feature is perfect for sales events or seasonal changes, keeping your store fresh without the hassle of individual updates.

Using Instant, Shopify store owners can create visually stunning and consistent product pages that reflect their brand while enhancing the customer experience. Instantly implement powerful design changes that keep your store looking professional and engaging, no matter how many products you offer.

3 Best practices for adapting your Shopify template

1. Image-centered design: Make your products shine

Product images are more than just visuals—they're decision-makers. High-quality images are crucial, with 67% of online buyers considering them vital when shopping. Make images the focal point of your product pages. Larger and clearer visuals boost conversions and make your products shareable on social media.

Ensure images are optimized for size. Using the correct dimensions can improve your site’s loading speed. Faster pages rank better on Google, enhancing your SEO and reducing bounce rates. Include features like zoom-in functionality or images from multiple angles. This gives customers a complete view of your product, helping them make informed decisions.

2. Mobile-friendly design: Keep it smooth on every screen

Mobile shopping is king in eCommerce, so your product pages must be mobile-ready. Shopify themes are often mobile-friendly by default, but if you customize your product page, ensure it stays functional and visually appealing on smaller screens.

As you customize, frequently preview the mobile version. Check:

• Buttons

• Images

• Text scale properly

Ensure elements like sliders or dropdowns work well on touchscreens. Avoid overloading mobile users with too much information. Focus on essentials like:

• Product images

• Clear call-to-action

• Concise product descriptions

3. Incorporating converting features: Seal the deal

Adding features that can nudge visitors to make a purchase is crucial. Consider incorporating upselling and cross-selling opportunities. For instance, offer product upgrades like gift-wrapping or extended warranties. Encourage purchasing related products at a discount, such as “buy with this and save 10%.”

Use clickable buttons for size, color, and style variations for product options. This makes it easier for customers to visualize different versions of your product. Changing product images based on the selected option can boost engagement. 

Remember social proof. Include:

• Reviews

• Trust badges

• Social media counters 

Consider adding a currency converter. Showing prices in the customer’s local currency reduces friction during checkout.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

If you're working with Shopify, you know that creating a distinct product page is not always straightforward. Instant changes that. Its tool offers a drag-and-drop interface to create custom product pages, landing pages, and more—all without coding. 

You can design pages that fit your brand, attract customers, and boost sales. Instant also integrates with Figma and other tools, allowing seamless transitions from design to live site. Start crafting your Shopify product pages with Instant’s user-friendly features.