How to create multiple product pages in Shopify in 5 easy steps

Creating multiple product pages in Shopify can transform your store's design, providing a tailored showcase for your diverse offerings. Imagine scrolling through a store where every product has its own unique page, complete with customized descriptions, images, and recommendations. It’s not just a game-changer for user experience; it’s also a strategic move that can boost your sales. This article will guide you through the process step-by-step, helping you master this essential Shopify store design skill.

With Instant's Shopify product page builder, you can effortlessly achieve this. It’s designed to simplify the process so you can focus on what matters most—growing your business.

Table of Content

• Can I create multiple product pages in Shopify

• How to create multiple product pages in Shopify

• More techniques to create multiple product pages in Shopify

• What are the essential tips to consider?

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Can I create multiple product pages in Shopify

Yes. Shopify empowers you to create multiple product pages, giving each product a special shine spot. Each product gets an exclusive page where you can dive into all the juicy details. This setup not only helps you manage a variety of items but also enhances your customers' shopping experience.

Why it matters: Ease of navigation and improved SEO

Giving each product its page makes it easier for customers to find what they want. You can group products into categories or collections, creating a more organized store that's easier to navigate. Plus, each page you create is another chance to appear in search engine results, attracting more visitors to your store.

Customer experience: Informed decisions at their fingertips

When customers visit a product page, they can find all the information they need to purchase: product specs, reviews, and more. This means they can confidently decide, leading to higher conversion rates for your store.

How to create multiple product pages in Shopify

Creating multiple product pages in Shopify can transform your store's user experience. Let’s get hands-on.

1. Craft a new product template

• log in to your Shopify admin. 

• Navigate to Online Store > Themes. 

• Click the three dots next to your theme and select Edit code. 

• In the Templates folder, click Add new template and choose Product as the type. 

• Give your template a unique name, like product-vegan. Avoid using spaces; opt for hyphens or underscores. 

• Hit Create template to finish.

2. Develop a unique section file

• In the code editor, find the Sections folder and click Add new section. 

• Name it something distinctive, like product-section-vegan. 

• Open the new section file and remove the placeholder code. 

• Locate an existing product section, copy all its code, and paste it into your new section file. 

• Save your changes.

3. Synchronize template with products

• Find your new template (e.g., product-vegan.liquid) in the Templates folder. 

• Adjust any section references to your new product-section-vegan file. 

• Save the template to ensure that it’s correctly linked.

4. Assign the template to a product

• Head back to your Shopify admin dashboard, go to Products, and select a product to edit. 

• Under Theme templates, select your new template from the dropdown menu. This tells Shopify to use your custom layout for this product.

5. Tailor your product page in the theme editor

• Go to Online Store > Themes > Customize. 

• Choose the product page with your new template. 

• You can personalize it by adding content blocks, text, or images. This step makes each product page distinct, enhancing your store’s branding and variety.

More techniques to create multiple product pages in Shopify

If you’re just starting or have only a few products, Shopify’s default product page template is a good choice. It offers quick setup for individual product pages using predefined layouts. This route gives you what you need to get up and running without added complexity. It’s perfect if you want ease over customization.

Elevate your store with custom themes

Got a larger inventory? Shopify's Theme Editor is your go-to. Use it to create custom themes or templates that give your product pages a unique flair. Adjust theme code and layout options to suit your brand, even if coding isn’t your thing. This approach is ideal for medium to large catalogs, offering flexibility without the headache of advanced coding.

Unleash creativity with page builder apps

For total control over your product pages, consider a page builder app like Instant. These tools offer advanced customization options with intuitive drag-and-drop interfaces. Design specific layouts, add unique elements, and create dynamic content—all without touching the core theme code. You’ll see a full visual preview as you design, making it easy to tweak and perfect your pages.

Drag-and-drop builders excel with their user-friendly interfaces. You can easily adjust page elements and layouts, making them perfect for those without technical expertise. Customize colors, fonts, and layouts to align with your brand, creating a tailored shopping experience for your audience.

Elevate your Shopify store with Instant

Want to make your product pages pop? Instant is a user-friendly Shopify product page builder that empowers eCommerce teams to craft advanced pages without coding. Its drag-and-drop interface allows for quick design and publishing of high-converting pages. Plus, it seamlessly integrates with Figma and other eCommerce tools. 

Try Instant's Shopify product page builder today!

What are the essential tips to consider?

Craft unique content for each product page

When you’re setting up multiple product pages on Shopify, steer clear of duplicating content across different pages. Search engines like Google are not fans of repeated content and may see it as spammy. This can hurt your SEO. Instead, use unique descriptions and images for each product. Think about what makes each product unique and highlight those features. This helps with SEO and gives your customers a better understanding of what each product is about.

Use canonical tags to avoid SEO confusion

If you have similar product pages, use canonical tags to tell search engines which page is the main. This helps avoid confusion and prevents penalties for duplicate content. It’s a simple but effective way to manage your product pages and keep your SEO efforts on track.

Optimize keywords without overdoing it

Keywords are crucial for getting your products seen by the right people. Use them in your product titles, descriptions, and tags, but don’t go overboard. Keyword stuffing can harm your SEO ranking. Instead, naturally incorporate relevant keywords your customers might use when searching for products like yours.

Design unique meta descriptions for every product

Each product page should have its own unique meta description. This is your chance to describe the product clearly and include targeted keywords. A well-crafted meta description helps search engines and potential customers understand what each page is about, which can lead to more clicks and better SEO.

Build an internal linking strategy

Link your product pages to related products and categories within your site. This helps customers easily navigate between products and can also improve SEO. Internal links show search engines the structure of your site and help them understand how your content is related.

Add high-quality images and optimize them

Use original, high-quality images for each product page. Great images make your products more appealing and can improve your SEO. Don’t forget to optimize the alt text with descriptive keywords. This helps with SEO and makes your products accessible to visually impaired users.

Use 301 redirects when you remove pages

If you ever need to remove or consolidate product pages, use 301 redirects to point the old URLs to new ones. This ensures you don’t lose any SEO value and keeps the customer experience smooth by avoiding broken links.

Organize your site structure clearly

Your product pages should be organized within categories or collections. A clear site structure is easier for search engines to index and for customers to navigate, leading to better SEO and a more user-friendly experience.

Keep your sitemap updated

Whenever you add new product pages, update your XML sitemap and submit it to Google Search Console. This helps search engines discover and index your new pages faster, improving your SEO.

Leverage product reviews and ratings

Adding customer reviews or ratings can create dynamic content. This improves your SEO and makes the product page more attractive to shoppers. People trust reviews; having them on your page can boost credibility and sales.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Creating multiple product pages in Shopify can feel like a never-ending task. With Instant's Shopify product page builder, you can quickly create customized pages without coding. Instant's drag-and-drop interface makes it easy to design and publish high-converting landing pages, blog posts, product pages, and sections, giving you the power to quickly and efficiently manage your online store's design.

Integrating Instant with your eCommerce tools

Seamless integration with Figma and other eCommerce tools is a key feature of Instant's Shopify product page builder. This integration allows you to easily transfer design elements from Figma to Instant, saving you time and improving your workflow. With Instant, you can create fully customizable pages that work seamlessly with your existing eCommerce tools.

Experience the benefits of Instant's Shopify product page builder

Instant's intuitive drag-and-drop interface, seamless integration with Figma, and powerful features make it a top choice for eCommerce teams and agencies looking to create high-converting Shopify product pages. With Instant, you can quickly design and publish customizable pages without coding, improving your online store's performance and increasing conversions.