10 Simple steps to a high-converting mobile landing page

For any landing page, mobile or not, the goal is simple - to compel visitors to take some form of action. However, to do this effectively, several elements must work together seamlessly: layout, design, content, and user experience. Your pages need to be tailored to your target audience, with a deep understanding of their needs and interests. 

In this blog, we’ll dive into 10 steps to creating a high-converting mobile landing page. (Bonus tip: check out examples of mobile landing pages in this blog).

Step-by-step guide to creating a high-converting mobile landing page

Step 1: Understand your audience

Understanding your target audience is the cornerstone of creating high-converting mobile landing pages. Detailed knowledge about their needs, preferences, and behavior helps you deliver personalized experiences that resonate.

Every one of your audience segments has specific aspects that impact their decision-making process. These may include their age, occupation, geographical location, interest, and more. Being mindful of these traits allows you to create a mobile landing page that speaks directly to their interests and needs, ultimately increasing conversions.

You can gather rich audience data to shape your landing page by putting up surveys or interactive content like quizzes, engaging with customers on social media, and delving into analytics. 

Step 2: Define your value proposition

Your value proposition is what sets you apart from the competition and convinces visitors to convert. It doesn't just list features but highlights how your offering will impact the visitor's life, both personally and professionally.

A well-articulated value proposition addresses the visitor's concerns and clearly outlines the benefits they receive when they choose your product or service. This includes a headline that captures attention, a sub-headline elaborating on the offering, and a bullet point list summarising the benefits.

Relatable, compelling, and unique- your value proposition can be the game changer in your conversion rates.

Step 3: Design for mobile first

With the mobile web traffic overtaking desktop significantly, there's no denying the importance of a mobile-first approach. You need to ensure seamless navigation, faster loading times, and optimized images for the mobile user. This facilitates smooth interaction, positively impacting conversions.

Consider aspects like click-friendly buttons, easy-to-fill forms, and visible call to actions (CTAs) that drive users towards conversion. An optimized mobile design with these key elements is a sure-shot way to provide an immersive user experience, boosting conversions.

Step 4: Keep it simple and clean

Clean, minimalist design is not just aesthetically pleasing, but also significantly boosts user interaction. Overcrowded pages can deter users, affect the load speed, and ultimately hamper conversions.

Ensure that your mobile landing page adopts a simple layout, has clear headers, employs intuitive navigation, and uses whitespace effectively. This creates a clutter-free environment, driving users seamlessly towards your conversion goal.

Step 5: Use high-quality images

As the saying goes, a picture is worth a thousand words. High-quality images not only enhance the look and feel of your landing page but also help articulate the value proposition.

Images need to be relevant, appealing, and in alignment with the rest of the landing page design. Steer clear of stock images that add no value to the visitor's understanding of your offering. From product shots to infographics, images can significantly solidify your landing page's persuasiveness, thus improving conversions.

Here's a guide to get your Shopify image sizes right.

Step 6: Optimize for speed

The unforgiving truth is that visitors will abandon your page if it takes too long to load; because of this, your page speed impacts your conversion rate. To put it simply: Speed is key. Google recommends a load time of under three seconds. Achieving this speed requires thoughtful design and judicious use of resources.

Excessive code, large image files, and unnecessary plugins can all contribute to slower page speeds. Strip down your page to essentials without compromising usability or aesthetics. Keep things simple and clean-cut. A lightweight, streamlined page loads faster and is easier for visitors to navigate.

Google's PageSpeed Insights is a handy tool to check page speed and get suggestions for improvement. Remember, a snappy page keeps visitors engaged longer, increasing the chance of conversion.

Step 7: Use clear and compelling Call-to-Actions

Calls-to-action (CTAs) have the potential to move your visitors along the path toward conversion. They drive customer action, whether it's downloading an eBook, signing up for a demo, or purchasing a product.

A potent CTA is clear, compelling, and concise. It should grab the visitor's attention and inform them precisely what action they should take. "Download Free eBook," "Sign Up for a Free Trial," or "Buy Now" are examples of effective CTAs.

The design also matters. Make your CTAs big, bold, and attention-grabbing. Play with colors, fonts, and images to make them stand out. At the same time, ensure they fit seamlessly into your page's overall design and brand look.

A/B testing is a great way to find out what works best for your audience. Tweak the wording, color, size, or location, and compare the performance of different versions. Remember, even small changes can have a significant impact on conversion rates.

Equipped with a quick-loading page and compelling CTAs, you're well on your way to a high-converting mobile landing page.

Step 8: Importance of a Mobile Landing Page

Today's online traffic is primarily mobile-driven. Businesses no longer have the luxury to ignore this platform. Crafting a seamless mobile landing page not only guarantees a wider reach but also affects the conversion rates significantly. Here's why:

• Mobile-friendly interface: Busy professionals prefer information on the go. With their mobile phones constantly by their side, they are more inclined to browse your offerings from their handheld devices. If they navigate onto your website, it needs to be tailored to the device they're using. A congenial mobile interface translates to satisfied visitors from your perspective.

  
  

• High conversion rate: The better your mobile landing page is, the more likely you are to keep visitors on your website. The more time they spend, the higher your chances of converting them into customers. With an effective landing page, even casual browsers may find themselves interested in making a purchase, contributing to a substantial increase in your conversion rate.

  
  

• Better search ranking: Google rewards websites that are mobile-friendly with a higher ranking in search engine results. This gives you more visibility, and the higher you appear in search results, the more trust a searcher is likely to have in your website.

Step 9: Mobile landing page vs. Desktop landing page

While both designs share a common end goal, their journey to accomplish it is different. Understanding these disparities can help you better plan your website for all device types:

• Mobile optimized design: On a mobile platform, simplicity and ease of navigation are the keys. Because of the limited screen size, your design needs to be clean, concise, and to the point. Mobile users appreciate a layout that offers clear CTAs, an intuitive interface, and concise messaging.

  
  

• Speed: Mobile users tend to be more impatient than desktop users. They expect a fast-loading page, or else they're likely to abandon the website altogether. Hence, mobile pages need to be optimized for speed, even more so than desktop pages.

  
  

• Different user behavior: Mobile users behave differently from desktop users. While desktop users don't mind browsing through multiple pages and digging through nested menus, mobile users prefer getting their answers in the least possible interactions. Understanding these behavioral differences can help tailor your content for different devices.

By wrapping your head around these simple yet crucial distinctions, you'll be well-positioned to craft a high-converting mobile landing page regardless of your current skill levels.

Step 10: Follow best practices

Outstanding mobile landing pages often follow some root principles. Even looking at top mobile commerce trends in 2024, we see that these basic, best practices still ring true.

Making use of these tested and proven protocols can pave the way to rewarding outcomes when done right. Adherence to a set of best practices can certainly contribute to improving conversions on your mobile landing page.

Consider keeping your content clear and concise. Mobile users typically have a shorter attention span, so making your point effectively within a limited timeframe can significantly improve performance. Paragraphs should be brief and direct, leaving no room for jargon or confusion. Performance-wise, quick loading speed can result in higher rates of user engagement and a lower bounce rate. 

Another invaluable best practice is to design with the user in mind. Strive for easy navigation and implement finger-friendly design elements. Optimise forms for mobile, meaning fewer fields and easier options for completion.

To assess the performance, always make it a point to track key metrics and adapt based on this data. The power of A/B testing your mobile landing page can lead to valuable improvements. It allows you to see what works well with your audiences and what doesn't.

The path to optimal conversion is paved with small, deliberate choices. And these choices sprout from understanding and applying best practices.

Conclusion

Building a high-converting mobile landing page is a balance of simplicity, clarity, and functionality. Use visually engaging designs, concise and clear messaging, strategically placed call-to-actions, mobile-optimized forms, and fast loading times to create smooth user experiences.

All this knowledge empowers you to create an effective landing page that attracts, engages, and converts viewers into valued customers.

It's showtime. Go ahead and start rebuilding or refining your landing page with the garnered insights. Test, learn, and iterate - career growth lies in continuous improvement.

Having read the steps, which feature of your mobile landing page will you be refining first?

Remember, with each step you take, you’ll be one step closer to converting admirers into customers. Let the journey be as remarkable as the destination. Embrace the process, and create a mobile landing page that takes your business notches higher.