15 Best OptinMonster alternatives for creating popups on Shopify
Instant Team
15 Best OptinMonster alternatives for creating popups on Shopify
If you've ever tried to figure out how to add a pop up on Shopify, you know it can feel like a game of trial and error. You probably started with OptinMonster, one of the most popular tools for creating pop-ups. But its interface is complex, and its pricing can be prohibitive for small businesses. Fortunately, several OptinMonster alternatives are easier to use and more affordable. In this article, we'll explore some of the best OptinMonster alternatives for creating pop-ups on Shopify. We'll also discuss the different features and pricing plans these alternatives offer so you can find the best fit for your needs.
Shopify product page builder is one of the best OptinMonster alternatives today. It’s easy to use and doesn’t require any coding knowledge. You can easily create and customize beautiful pop-ups to match your brand’s unique style. The Instant product page builder also integrates with Shopify’s theme editor so that you can make changes to your pop-ups in real-time.
Table of Contents
What is OptinMonster?
OptinMonster is a lead generation powerhouse that goes beyond simple popups. It's like having an automated marketing representative who can read the room. With its advanced targeting and behavior personalization, you can create opt-in forms that appeal to specific visitors. Whether you’re looking to grow your email list or boost conversions, OptinMonster has you covered.
Key features that set OptinMonster apart
Exit-Intent technology: Ever notice how visitors tend to leave a site before you can engage them? OptinMonster uses exit-intent technology to detect when visitors are about to bounce. It then displays a targeted exit popup to grab their attention immediately.
Geo-Location targeting: Want to personalize your campaigns based on where your visitors are from? Geo-location targeting allows you to do just that: boosting your conversion rates by catering to local preferences.
Drag-and-drop popup builder: Customization is key, and OptinMonster’s drag-and-drop builder makes it easy. With just a few clicks, you can tweak every aspect of your popup, including:
Messages
Colors
Images
Fonts
Is OptinMonster the right choice for you?
OptinMonster’s vast array of features makes it a top contender if you want to enhance engagement. But if you’re exploring other options, plenty of OptinMonster alternatives offer unique features and benefits.
Why store owners consider OptinMonster alternatives
OptinMonster’s pricing can be a hard pill to swallow for small businesses or startups. You’re looking at $21 per month just to start, with limited features and a cap of 2,500 page views. Want more features? Prices jump to $59.99 or even $147 per month. Without a free version or trial, it’s a risky upfront expense. That’s why many businesses seek tools that offer similar services at lower costs or even free.
Integration limitations: The hidden costs
The integration capabilities of OptinMonster can be a roadblock.
If you rely on tools like ConvertKit or Drip, you’ll need at least the “Plus” plan.
For HubSpot or Google Analytics, it’s the “Pro” plan.
These costs add up, especially when managing email campaigns or analyzing traffic. Many store owners look for alternatives that support broader integrations without breaking the bank.
Missing features on lower tiers: What you don’t get
Essential features like countdown timers or exit-intent popups aren’t available in OptinMonster’s basic plan. You’ll need to pay more for advanced tools like geo-targeting. These features are crucial for engaging customers and driving conversions. Smaller businesses often search for alternatives that won’t make them overspend to get these capabilities.
The template trap: Limited options
OptinMonster advertises over 97 pre-made templates, but this number is low compared to competitors. When divided among various use cases, your options can feel limited. Store owners who value visually appealing and diverse templates often choose alternatives that offer more customization options.
Boost conversions with Instant
Want to enhance your Shopify store? Instant is a user-friendly Shopify product page builder that lets you create fully customizable pages without coding. With its drag-and-drop interface, you can quickly design high-converting pages and sections.
Try Instant's Shopify product page builder today!
15 best OptinMonster alternatives for creating popups on Shopify
1. Instant: Elevate your product pages
Instant is a user-friendly tool that allows eCommerce teams and agencies to create advanced Shopify pages without coding. As a Shopify product page builder, it integrates seamlessly with Figma and other eCommerce tools, offering a versatile approach to improve store performance and conversions. Dive into its drag-and-drop interface for quick, high-converting designs. Try Instant's Shopify product page builder today!
2. Justuno
Justuno is a comprehensive marketing platform that specializes in conversion rate optimization. It offers a range of tools, including:
Pop-ups
Banners
Personalized messaging
This helps businesses capture leads, reduce cart abandonment, and boost sales by engaging visitors with targeted promotions.
Key features
Gamification: Create highly engaging promotions with customizable gaming options for an interactive conversion experience.
Personalization: Use personalized onsite experiences to move visitors through the buyer’s journey, increasing relevancy and conversion rates.
Segmentation & targeting: 80+ targeting rules ensure the right message is shown to the right visitor at the right time.
Pricing
Starts at $29 per month
14-day free trial available
3. Amped
Amped is a marketing tool crafted to boost website conversions with features like:
Personalized pop-ups
Announcement bars
Exit-intent overlays
Prioritizing user-friendly design and advanced targeting, Amped aims to improve the overall user experience and boost engagement.
Key features
Popup builder: Amped provides a no-code popup builder, offering users complete design control without coding.
Integrations: Seamlessly integrate with your tech stack to enhance functionality.
Fully-designed templates: Create popups using pre-made templates for quick and effective implementation.
Pricing
Starts at $100 per month
14-day free trial available
4. Wishpond
Wishpond is an all-in-one marketing platform for creating:
Landing pages
Social promotions
Email marketing
Capturing leads
It’s a handy tool for businesses to run comprehensive campaigns and boost their online presence by engaging with different strategies to grab and nurture leads.
Key features
Landing pages: This solution includes landing pages to increase sales and attract more customers.
Popups: Create and publish great popups on your website to grow your email list, create urgency, and increase sales.
Forms: Easily create and publish forms anywhere to expand your marketing efforts.
Pricing
Not available on the website; you’ll need to book a demo
5. Convertful
Convertful is an alternative that supercharges lead generation. It offers widgets such as:
Pop-ups
Scroll boxes
Welcome mats
Customization options are a standout feature. You can adjust almost every aspect of your widgets, from appearance to behavior.
Enhanced page load speed
It's not just about aesthetics, though. The forms load quickly, which is a significant advantage compared to slower tools. The precise targeting options are another highlight. Convertful lets you show your audience the correct offers at the right time based on factors like:
Exit intent
Time on page
Element click
Convertful also integrates with popular CMS and e-commerce platforms! One aspect that sets Convertful apart is its analytics capabilities: It allows you to see how often your widget was viewed, submitted, or closed.
Pricing
Free: $0/mo, 3,000 pageviews, branded widgets, no support.
Blogger: $19/mo, 10,000 pageviews, CRM sync, A/B testing, ticket support.
Growth: $79/mo, 125,000 pageviews, 5 sites, 5 sub-accounts, live chat support.
6. Sleeknote
Sleeknote is a user-friendly platform specializing in customizable pop-ups and forms to capture leads and boost website conversions. With advanced targeting and A/B testing, businesses can create campaigns and delve into detailed analytics, fostering effective relationships with their online audience.
Key features
Advanced analytics: Sleeknote provides a dedicated analytics page, offering in-depth data for evaluating the performance of popup campaigns.
Split testing: Conduct A/B tests on elements such as headlines, images, and copy to identify the most effective combinations for improving conversions.
Drag and drop popup builder: Create visually appealing and engaging popup messages without a developer.
Pricing
Starts at €62 per month
7-day free trial available
7. Poptin
Poptin is a lead capture platform that helps businesses make different onsite notifications, overlays, and forms to turn website visitors into leads. Using a simple drag-and-drop editor and connecting with popular tools like Google Analytics, Poptin makes lead generation easier and boosts engagement for online businesses.
Key features
Smart popups: Create engaging popups and show the right message to customers at the right time, enhancing user engagement.
Embedded forms: Collect website leads seamlessly with embedded forms and easy integration with major email marketing platforms.
Autoresponder: Automate follow-ups by sending new subscribers coupon codes or welcome emails, enhancing the user experience.
Pricing
Free plan: Available
Paid Packages: Start at $25 per month
8. Popupsmart
Popupsmart is a builder tool that creates visually appealing, responsive onsite notifications for lead generation and customer engagement. With features like targeting, exit-intent triggers, and customizable templates, Popupsmart provides businesses with a versatile solution to collect leads and improve conversion rates.
Key features
No-code tool: It only takes 5 minutes to set up and create your first popup campaign.
Popup templates: Popup template designs that will convert your customers, not annoy them.
Targeting: Exit-intent, geo-location, scroll triggers, HTML, and cookie targeting are the most frequently used targeting features in this tool.
Pricing
Free, or from $39 per month
9. Sumo
Sumo is a suite of marketing tools that includes features like email capture, social sharing, and analytics to help businesses grow their online presence. Keeping it simple and effective, Sumo offers tools like List Builder and Smart Bar, turning website visitors into subscribers and customers.
Key features
List builder popup: Capture emails with Sumo’s list builder popup, which appears one second after page load.
Welcome mat: Welcome mat popups with email collection fields strategically appear after page load, increasing subscriber engagement.
No-code builder: Set up popups with Sumo’s no-code builder in under a minute.
Pricing
Free, or $49 per month
10. Wisepops
Wisepops Shopify is a valuable toolkit for creating and managing dynamic pop-up campaigns. Their primary aim is boosting conversions. Wisepops has multiple popup types, from email capture to exit intents, with highly customizable targeting options. The goal is to transform casual website visits into actionable leads and sales.
Boosting engagement metrics
Wisepops Shopify is engineered to amplify your online store's engagement metrics. It does so by capturing the attention of your site visitors at pivotal moments and prompting them to take specific actions:
Signing up for a newsletter
Availing a discount
Making a purchase
Wisepops effectively guides your customers through the purchase journey, step by step, one popup at a time.
Data-driven optimization
The developers have incorporated advanced analytics and A/B testing tools in crafting this app. They allow you to refine your campaigns for optimized performance continually. It creates a rich, personalized experience for each visitor. Wisepops Shopify is designed to be a robust, feature-rich tool that elevates your e-commerce game by making your marketing efforts more:
Precise
Personalized
Profitable
Features
Multiple Popup Types: Email popups, exit popups, sales bars, discount code or cart abandonment popups, and onsite notification feed—all under one roof.
Pre-built Campaign Templates: Choose from among 60+ pre-made campaign templates to create unique and personalized website experiences
Turbocharged Targeting Options: 30+ targeting options to reach the right user at the right time with just the right message.
Advanced Analytics: A/B testing tools and analytics to track and enhance marketing performance.
11. Seguno popups
Seguno is designed to help make announcements, capture emails, and guide traffic to specific pages. If these three goals are enough for you, consider checking out this Shopify popup app. It offers a good combination of core features and ease of use, which should delight small Shopify stores.
Key features
Popup editor inside Shopify dash.
Templates for standard eCommerce popups and goals.
Several display rules for personalization campaign reporting: clicks and views.
Integration with email and SMS marketing apps.
Pricing
Free for one popup campaign. Pricing is usage-based: you pay $10 for every 10,000 popup views.
12. Rivo popups (TYDAL popups)
If you’re a beginner in Shopify popup apps and don’t want to feel overwhelmed, Rivo Popups can be a good one to get you started. It’s a dedicated popup app whose main feature is a Shopify email capture popup. What you’ll like about Rivo is that it is a beginner-friendly popup editor that allows you to create campaigns quickly and easily. To help you collect emails, this free popup app for Shopify allows automatic and manual discount codes.
Key features
Exit-intent email popup.
Auto-generated discount coupon codes.
Sticky coupon bar for customers who didn’t copy the code.
Basic popup timing and display rules.
Pricing
This popup app for Shopify is free to install and use.
13. Adoric
Another choice for creating upsell popups in Shopify is Adoric. It can help Shopify merchants boost their sales via smart popups and product recommendations. The app has automated popup widgets that enable quick setup of features like:
Email collection
Upselling
Cross-selling
Reducing cart abandonment with exit-intent popups
Personalized campaigns and smart targeting
You can customize your campaigns with its smart filters and targeting options. That allows you to provide tailored messages matching customer preferences. The app also supports A/B testing for optimizing popup performance and provides detailed analytics to track its impact. It has a user-friendly interface and is highly rated for its effectiveness.
Pricing
A free plan is available
The Basic plan costs $6 per month
The Essential plan costs $20 per month
The Standard plan costs $55 per month
14. POWR popup
POWR Popup is a versatile and user-friendly app designed to help Shopify store owners create impactful popups to grow their email lists, promote discounts, and increase sales. With its drag-and-drop editor, POWR Popup makes it easy for users to create custom popups without needing any coding skills.
The app offers a variety of pre-designed templates that can be customized to suit different marketing objectives, whether:
Collecting email addresses
Promoting special offers
Showing time-sensitive discount codes
POWR Popup also provides powerful targeting options, allowing store owners to trigger popups based on behaviors like:
Time delay
Exit intent
User actions
This ensures that the right message is shown at the right moment.
Key features
Customizable templates.
Multiple popup types
Advanced display rules
Integration with email marketing tools
Pricing
Free plan with essential features and paid plans starting at $5.49/month
Best for: Startups or businesses looking for an easy-to-use, cost-effective popup solution to boost email collection and conversions.
15. Elfsight Popup
Elfsight Popup is a popular, user-friendly popup builder that allows you to create highly customizable popups for your Shopify store. It caters to a broad range of needs, from lead generation to sales promotions. The app’s flexibility is one of its key strengths, with a variety of popup types such as:
Email subscription forms
Discount notifications
Urgency-based popups
The app’s simple drag-and-drop interface and high customization make it popular among beginners and experienced users. Elfsight also integrates smoothly with Shopify and offers advanced targeting features, such as behavior-based triggers like:
Exit-intent
Time delay
After specific actions
Key features
Variety of popup types (email subscriptions, discounts, sales notifications, etc.)
Advanced targeting options, including exit intent, time delay, and user behavior triggers.
Mobile optimization and responsive design
Easy integration with Shopify and email marketing services
Highly customizable design options
Pricing
Free plan with basic features, paid plan for more advanced features starting from $5/month.
Best for: Store owners looking for a highly customizable, easy-to-use popup solution and businesses that need advanced targeting options.
Choosing the best tool for Shopify store popups
Choosing a pop-up app for your Shopify store shouldn’t be a shot in the dark. Testing a few options is like kicking the tires before buying a car. Grab the free versions or trials and see how they feel. Can you figure out the design tools without a manual? Do they meet your goals, such as boosting email sign-ups? Hands-on testing reveals if the app’s a keeper.
User reviews: Listen to your peers
Ever wish you could ask someone who's been there, done that? Reading user reviews is the next best thing. Look for apps with plenty of positive feedback and pay attention to the specifics. Are people loving the ease of integration, or are there common complaints about bugs? Real-world insights can save you from headaches down the road.
Pricing
Know what you’re getting for your money—price tags matter, especially when balancing a budget.
Compare costs and see how apps charge—are they based on traffic, features, or flat rates?
Look for free trials or versions to try out before committing.
Make sure the pricing matches the value you’re getting.
Key features: Does it have what you need?
Every pop-up app claims the spotlight, but you need one that suits your needs. Check for:
Advanced targeting
Exit-intent detection
Analytics are crucial for tracking performance. These features are your bread and butter.
Integration: Will it play nice with others?
Your pop-up app should get along with your existing tools. Ensure it works seamlessly with your email marketing platform, analytics, or Shopify apps. Integration saves time and keeps your store running smoothly.
Customer support: Backup when you need it
Make sure the app’s support team is on your side. Whether it’s email, live chat, or a knowledge base you want to help with, you can count on it if you hit a snag. Responsive support is a lifesaver, especially during busy times.
Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder
Instant has revolutionized how eCommerce teams and agencies build product pages on Shopify. This tool offers a drag-and-drop interface that makes design effortless, even if you're not tech-savvy. You can craft landing pages, blog posts, and product sections that are customized and ready to convert. Instant integrates seamlessly with Figma and other eCommerce tools, making it a versatile option for boosting online store performance.
Try Instant today and elevate your Shopify experience.
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