The secret behind Poseidon Animal Health's multi-store Shopify strategy

Poseidon Animal Health creates science-backed gut health supplements for horses and dogs, trusted by veterinarians, trainers, breeders, and top athletes worldwide.

As the brand began to scale internationally, their Shopify setup started to hold them back.

They needed to:

• Manage storefronts across the U.S., Australia, and New Zealand

• Clearly communicate premium ingredients and scientific credibility

• Move beyond the limitations of a basic Shopify theme

• Avoid costly, slow custom front-end development

• Empower the internal team to build and update pages quickly

Their existing theme couldn’t support the level of flexibility, storytelling, and scalability the brand required. That’s why they began to use Instant.

Section-based theme building across three countries

Poseidon Animal Health adopted Instant Enterprise to fully customize their Shopify theme using reusable, modular sections, then rolled those sections out across three country-specific stores:

• poseidonanimalhealth.com (U.S.)

• poseidonanimalhealth.com.au (Australia)

• poseidonanimalhealth.co.nz (New Zealand)

To bring this build to life, they received help from Noma Studio, a web design and branding agency skilled in Instant Shopify projects.

Instead of rebuilding from scratch each time, the agency built once and reused everywhere, adjusting content where needed for each market.

What they built with Instant (and why it works)

1. A conversion-focused homepage built section by section

The homepage was designed to immediately establish trust, authority, and product value.

Using Instant, the team built:

• A homepage hero video to showcase the brand visually

• A moving ticker banner to highlight key messages

• A product slider for quick product discovery

• Clear product USP sections to communicate benefits fast

• Expert quotes from veterinarians, doctors, and educators to reinforce credibility

• Video reviews from real customers

• An About Us section to tell the Poseidon story and science-first mission

Each section was built as a reusable Shopify section, making it easy to tweak, reorder, or reuse across markets.

2. High-impact PDP sections that educate and convert

Product detail pages were treated as education hubs, not just sales pages.

With Instant, Poseidon built custom PDP sections, including:

• Embedded star ratings & reviews

• A dedicated benefits section

• An ingredients section with an accordion for clarity without clutter

• A “Your Horse’s Health Journey” visual map

• A “Us vs Them” comparison chart to differentiate from competitors

• A structured FAQ section to remove objections

Because these were built as Shopify sections, they could be reused across multiple products while staying consistent and easy to manage.

3. A fully custom footer for navigation and trust

Rather than relying on a default theme footer, Poseidon built a custom footer with Instant that includes:

• Brand logo

• Email capture

• Navigation links (products, about, information)

• Social and contact details

This ensured consistent navigation and brand presentation across all pages and all markets.

4. Flexible sections for supporting pages

Beyond the homepage and PDPs, Poseidon also built reusable sections for their:

• About page

• Science page

• Bundles page

This allowed the team to expand content without redesigning layouts or involving developers.

Why Instant made the difference

Instant wasn’t just a design tool; it became the foundation of Poseidon’s multi-store Shopify strategy.

“The basic theme we were using before was hindering our growth. We wanted our premium ingredients and brand to come through in the design of our website. This isn't possible with basic themes or by spending big on custom front-end development. Instant allowed us to build reusable sections quickly and roll these out to 3 different stores without complex code. It's easy for my team to make changes and build custom landing pages within a few minutes.” - Sean Blake, Head of eCommerce at Poseidon Animal Health

The results: faster builds, stronger branding, real growth

By switching to Instant, Poseidon Animal Health achieved measurable business impact:

“Instant has helped improve our conversion rate by 30%, and we have saved over $50k on front-end developer costs. It takes a few seconds to update our site, and the design flexibility means our store really stands out against competitors. We're impressed!” - Sean Blake, Head of eCommerce at Poseidon Animal Health

Why this matters for Shopify brands like yours

Poseidon Animal Health shows what’s possible when brands:

• Build modular, reusable Shopify sections

• Treat their theme as a scalable system, not a static template

• Support multiple international stores without duplicating work

• Give internal teams the power to build and iterate without code

For brands selling premium products, especially across multiple markets, Instant enables full theme customization, faster execution, and better performance without the traditional cost or complexity. Chat with our team to see what’s possible for your brand when you Switch to Instant.