10 best apps for adding popups to Shopify checkout page

Your customer is just a click away from completing their purchase on your Shopify store. But what if you could seize that moment to boost your sales, improve customer experience, or make a connection? This is where the power of adding a pop-up on Shopify comes into play. Whether offering a last-minute discount or gathering feedback, the right popup at checkout can make all the difference. In this article, you'll discover how to add a pop-up on Shopify and explore the best apps for adding popups to your Shopify checkout page for a seamless shopping experience.

For a head start, try Instant's Shopify product page builder. It’s user-friendly, integrates smoothly, and empowers you to create popups that turn casual browsers into loyal customers, helping you achieve your goals faster.

Table of Contents

• Why adding popups on your Shopify checkout page benefits your store

• 7 types of popups you can add to the checkout page

• 10 Best apps for adding popups to Shopify checkout page

• 8 Best tips for adding pop ups on checkout pages

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Why adding popups on your Shopify checkout page benefits your store

Pop-ups are proven to work strategically, with the average conversion rate hovering around 11.09% and potentially even higher with exemplary implementation. At checkout, this translates to fewer abandoned carts and more completed purchases. For example, a well-timed pop-up can remind customers of discounts or free shipping, nudging them to complete their orders.

Build your email list while checking out

Checkout pop-ups are a powerful tool for growing your email list. Offer an irresistible incentive like a discount code for their next purchase in exchange for an email address. This helps complete the current sale and sets the stage for future engagement through personalized email marketing.

Showcase last-minute deals and offers

Pop-ups at checkout are perfect for highlighting last-minute deals or upselling related products. Display a special promo like “Buy One, Get One 50% Off” or suggest a complementary item. These subtle prompts can increase your average order value and enhance the shopping experience.

Foster trust with transparency

Use pop-ups to share essential information that can reassure customers. Whether it’s an update on shipping times or a reminder of your return policy, these messages can reduce hesitation and build trust in your brand. Customers appreciate transparency, especially during the checkout process.

Personalize the Shopping Experience

Tailor your pop-ups to customer behavior for a more engaging experience. If a shopper has left items in their cart, a pop-up can remind them of their selections. Address common concerns like payment security with reassuring messages. Personalization not only boosts engagement but also leaves a lasting positive impression. 

7 types of popups you can add to the checkout page

1. Stop cart abandonment in its tracks

Did you know over 70% of shopping carts are abandoned? Cart abandonment popups are your secret weapon to bring those shoppers back. They appear when users try to leave your site after adding items to their cart. With Exit-Intent technology, you can catch them before they go and recover those lost sales. 

2. Sales conversion popups: Seal the deal

Ready to give shoppers that final nudge to buy? Sales conversion popups are crafted to boost purchases by offering discounts, emphasizing urgency, or encouraging immediate purchases. Consider providing the discount code directly within the popup to drive sales without the hassle of an opt-in. 

3. Build trust with social proof popups

Want to show visitors they’re in good hands? Social proof popups display those glowing testimonials you’ve received. Highlight enthusiastic customer reviews that resonate with your audience. Use subtle side messages to showcase social proof without interrupting the browsing experience. 

4. Help shoppers find what they love with product recommendation popups

Product recommendation popups are a fantastic way to save shoppers time by suggesting specific items. Increase conversions by recommending popular products or personalizing suggestions based on user data. 

5. Boost your revenue with upsell popups

Upsell popups can significantly raise your Average Order Value (AOV). When customers add an item to their cart, these popups suggest similar or complementary products. This enhances the customer experience and encourages them to spend more. 

6. Encourage larger purchases with complimentary shipping threshold messages

Motivate customers to increase their order value with a free shipping threshold popup. It updates the remaining amount needed to qualify for free shipping as they add items to their cart. This strategy increases average order value while making customers feel like they’re getting a better deal. 

7. Clear up confusion with important information alerts

These popups offer crucial details about the checkout process or products, reducing post-purchase confusion. They appear during checkout, providing updates on delivery times, product care instructions, or policies. This transparency builds trust and confidence in your brand. 

Create high-converting product pages in minutes

For a powerful way to enhance your online store, check out Instant's Shopify product page builder. With its intuitive drag-and-drop interface, you can quickly design high-converting pages without coding. 

Try Instant's Shopify product page builder today!

10 Best apps for adding popups to Shopify checkout page

Popups are a smart move if you're looking to boost conversions at your Shopify checkout. They engage users when it matters most, like when they're about to leave the page. Below are some of the best apps for adding popups to your Shopify checkout page:

1. Instant

Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. Couple that with its intuitive drag-and-drop interface, and you’re all set to design high-converting landing pages, product pages, and more. There’s no need to stress about integrations; Instant works seamlessly with Figma and other eCommerce tools. Ready to elevate your online store? 

Try Instant's Shopify product page builder today!

2. Discount code, discount pop up

Coupon X is an essential app for every eCommerce store owner who wants to improve sales and reduce the rate of cart abandonment. You can use Coupon X to create giveaway coupons, discounts, and promo codes to improve your customers’ shopping experience and boost your revenue. 

This app allows you to create stunning coupon popups to entice shoppers to buy from your store. It also makes it easy for you to generate automatic codes for new and existing customers to get the best shopping experience in your store. Best of all, this app is easy to customize. On top of that, it comes with several targeting options, including pages, carts, and country targeting.

3. Sales pop up: Pop up discount

Alongside the discount popup, this app comes with other types of popups that work simultaneously with the discount popup to promote your store and improve sales. They include the exit intent popup, announcement popup for your flash sales, email popup to build your email contact list and newsletter popup to improve your subscriber list.

4. Popups: Build email popups

Pop-Ups by Storeva is an app of choice if you want to grow your email list, as it integrates well with most lead-capture apps. It allows you to entice your visitors with coupons to make them sign up for your newsletters. What’s more, setting up this app is easy and the popups created can be translated into other languages. Another interesting feature is that you can manage multiple campaigns within the app, and you can decide when and where to display them on your web pages.

5. POWR popups: Sales popups

POWR popup is a good choice if you want to generate more email captures using opt-in popups. You can create stunning promotional popups for special occasions and add a phone number alongside the email for SMS marketing campaigns. You can customize your popup to show a success screen with a coupon that will only display after the customers have signed up with their emails. POWR has a trigger feature that lets you decide when and where to display your popups. It enables you to set how frequently you want your popups to display, and you can make them fire up on unique events.

6. Email pop-ups spin exit popups

This discount popup app for Shopify allows you to create unlimited popups for your brand to grow your email list, increase sales and visitor engagement, get more leads and recover abandoned carts. This app lets you engage your visitors – and convert them into customers – by enticing them to sign up for your newsletters with a discount. Also, it allows you to A/B test your popups, and you can manage multiple accounts from one spot. However, this feature is only available in the paid plan. Other features include advanced targeting options, exit intent triggers, and an analytics board to track performance.

7. Popmunk

Popmunk’s simple, user-friendly Shopify exit popup app builder focused on reducing cart abandonment with customizable designs. Popmunk is a versatile popup builder that’s perfect for Shopify store owners looking to reduce cart abandonment rates. The app offers robust exit-intent functionality, along with a variety of design options to make your popups stand out. Popmunk’s unique selling point is its focus on simplicity and effectiveness, ensuring that your popups do exactly what they’re supposed to convert visitors into customers.

8. OptinMonster

OptinMonster’s powerful popup tool with advanced targeting, real-time behavior automation, and geolocation features. OptinMonster is a powerhouse when it comes to creating exit popups. Known for its comprehensive features, OptinMonster allows you to build popups that look great and drive results. The app offers advanced targeting, real-time behavior automation, and even geolocation targeting to personalize popups for users based on where they’re browsing from.

9. Picreel

Picreel’s exit-intent popup solution featuring a variety of templates, email retargeting, and straightforward setup. Picreel is a specialized exit-intent popup app that’s designed to capture the attention of abandoning visitors. It’s particularly effective for businesses looking to recapture lost traffic and improve conversion rates.

Picreel offers a variety of popup templates and targeting options, and even allows for retargeting through email pop-ups. It’s an excellent choice for those who need a straightforward but effective solution to create a Shopify exit intent popup.

10. Wisepops

Wisepops is an excellent Shopify exit popup app that helps you engage users right before they leave. This app offers a comprehensive set of features, including exit-intent technology, custom triggers, and a drag-and-drop builder. Wisepops is ideal for businesses that want to create sophisticated Shopify exit intent popups without a steep learning curve.

8 Best tips for adding pop ups on checkout pages

1. Keep the focus on checkout

Avoid asking for an email during checkout. When customers are on this page, they're ready to buy. Interrupting them with an email request disrupts the flow and risks cart abandonment. Instead, save email sign-ups for other parts of your Shopify store, like the homepage or product pages. 

During checkout, focus on helping customers complete their purchase. Address any concerns, offer incentives, or provide helpful information to guide them through the process without distractions.

2. Stay on target, don’t drive traffic away

Steer clear of checkout pop-ups that send users elsewhere. A pop-up diverting customers to a different part of your site can completely derail their buying intent. 

Every pop-up during checkout should serve one purpose: 

• Supporting the finalization of the purchase.

• Keep the messaging relevant, concise, and focused on completing the transaction.

3. Use exit-intent pop-ups wisely

Exit-intent pop-ups are your ally. When your Shopify store detects a customer is about to leave the checkout page, trigger a pop-up with a compelling reason to stay. Offer a limited-time discount, free shipping, or a reminder of their cart contents. 

For example: 

“Wait! Complete your purchase now and enjoy 10% off your order!” 

This strategy addresses hesitation and can provide the extra push needed to convert.

4. Highlight free shipping or savings thresholds

If you offer free shipping for orders above a certain amount, use pop-ups to remind customers how close they are to meeting that threshold. This tactic encourages them to add more to their cart, boosting your average order value while helping customers feel like they’re saving. 

For example: 

“You’re just $7 away from FREE shipping! Add more to your cart and save on delivery.” 

This type of messaging is positive and supportive, helping customers justify spending slightly more.

5. Communicate key info effectively

Use pop-ups to convey essential details that enhance transparency and trust during checkout. These can include shipping timelines or delays, return policy reminders, or product care instructions. 

For instance: 

“Heads up! Delivery times may be slightly delayed due to high demand. We appreciate your patience!” 

Proactive communication can help prevent frustration and reduce abandoned carts caused by uncertainty.

6. Opt for strategic upsells and cross-sells

Upselling and cross-selling during checkout can increase order value if done correctly. Use subtle pop-ups to recommend relevant products that complement what’s already in the cart. Ensure these suggestions feel helpful rather than pushy. 

For example:

“Complete your look! Add this matching wallet for just $15.” 

Keep it simple, direct, and relevant. Customers are more likely to respond positively when they see real value in the recommendation.

7. Build confidence with social proof

Social proof pop-ups can reduce hesitation and reinforce buyer confidence by showing that others are making the same purchase. Highlight customer reviews, real-time purchases, or testimonials. 

For example: 

“5 customers just purchased this item in the last hour!”

By showcasing demand and satisfaction, you build trust and create a subtle sense of urgency that drives conversions.

8. Keep it minimal and non-intrusive

Less is more with checkout pop-ups. Avoid overwhelming customers with multiple pop-ups or intrusive designs that disrupt the buying process. Stick to clean, easy-to-read designs that focus on a single message. Make sure pop-ups can be closed quickly to not frustrate the user.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Instant is like the Swiss Army knife for your Shopify store. It's a handy tool that transforms your product pages into high-converting masterpieces without touching a line of code. 

How do I add that perfect pop-up to your Shopify store? 

With Instant, it’s as easy as dragging and dropping. This app integrates seamlessly with Figma and other eCommerce tools, allowing you to design and tweak elements to your heart's content. You get full control over your store's appearance, and you can experiment with different pop-up styles to see what your customers respond to best.

Why use Instant for Shopify pop-ups?

Instant simplifies the process of adding pop-ups to your Shopify store. This user-friendly builder offers a drag-and-drop interface, letting you create custom pop-ups without coding. Instant's integration with tools like Figma allows you to design visually appealing pop-ups that drive conversions. Instant's flexibility makes it ideal for eCommerce teams and agencies looking to enhance their online store's performance.