21 best themes with stunning Shopify blog templates
Instant Team
21 best themes with stunning Shopify blog templates
You’ve finally decided to launch your store on Shopify, but as you scroll through countless themes and templates, you realize nothing quite fits your vision. Sound familiar? The truth is that Shopify web design isn’t just about looking good; it’s about creating a seamless and unique shopping experience that sets your store apart. In this article, we'll guide you through the essentials of Shopify web design, helping you find the best Shopify blog templates and themes to bring your vision to life.
To make the process even smoother, we’ll introduce you to Instant’s Shopify product page builder, a tool designed to simplify and enhance your store’s design so you can focus on what truly matters: your products and your customers.
Table of Contents
Why use Shopify blog templates?
A blog is a bridge between you and your audience. Yes, it's your story, but it’s really about them. You’re sharing lessons, insights, and solutions to their problems, offering a glimpse into your world. This creates a personal connection, and that’s where a blog template shines. It keeps everything consistent and distraction-free, letting you focus on engaging your readers. You don’t need coding skills to make it look modern and responsive. The right template makes it easy to connect with your audience on a deeper level.
Blogging doesn’t have to be stressful
If you’ve been blogging, you know it can feel daunting. Constantly generating content is a tough task. But it doesn’t have to be this way. Templates are your saving grace. They help you plan and organize your content into something digestible, saving you time and money. Why make it harder than it needs to be?
First impressions matter
You have a fraction of a second to impress visitors. If your blog looks outdated or unprofessional, you lose credibility Instantly. Templates help you put your best foot forward. They give you a polished look that makes a positive, lasting impression.
Keep them coming back
Think of your blog as an extension of your home. Have you created a space where visitors want to stay? If yes, they’ll linger, return often, and invite others. A good template reduces bounce rates and encourages repeat visits.
Your blog reflects your brand
Your blog is part of your brand’s identity. Every element tells a story about who you are, from load times to navigation. A well-designed template helps you maintain a cohesive brand image. This is crucial, as readers form opinions about your brand when they land on your blog.
It’s good for business, too
While your blog is for your readers, it benefits you as well. Quality, optimized content boosts search engine visibility, drawing more eyes to your site. While you’re busy helping your audience, you’re also helping your business thrive.
21 best themes with stunning Shopify blog templates
1. Instant templates
Ready to take your store to the next level? Instant is a user-friendly Shopify product page builder that empowers eCom teams and agencies to create fully customizable pages without coding. With its drag-and-drop interface, you can design high-converting landing pages and more while controlling your store's look.
Try Instant's Shopify product page builder today!
2. Taste – A bold blog template for Shopify food enthusiasts
Ideal for food and drink businesses, Taste provides a vibrant and visually striking free Shopify blog template tailored for these enterprises. This theme excels in visual storytelling, making it perfect for showcasing culinary creations.
The blog section is primarily designed for recipes but can be adapted for content such as:
Tips
Stories
Product information
Taste offers a minimal and flexible blogging space, allowing you to include products in your articles with add-to-cart and quick-buy buttons.
Main theme features:
Optimized for editorial content
Optimized for high-quality images
Adjustable layout and styling
Speed-tested and approved
While the blogging section might not be feature-rich, Taste’s bold, minimal design and user-friendliness make it one of the top free options available.
3. Craft – Authentic design with a space for blogging
Ideal for craftsmanship and refined brands. Craft offers a clean, distraction-free blogging space with ample white space. Despite its minimalistic design, it includes essential blog features such as commenting and social sharing.
Main theme features:
Designed for authentic storytelling
Flexible customization for all sections
Mega menu for enhanced navigation
4. Studio – A minimal Shopify blog template catered to artists
The studio excels at showcasing editorial content, which is ideal for art and entertainment, making it perfect for longer text sections that enhance brand storytelling.
This theme is user-friendly and customizable to match your style. It allows you to adjust layouts and offers flexible design options. The blog template is quite minimal ideal if that suits your preference.
Main theme features:
Optimized for editorial content
Optimized for high-quality images
Enhanced search functionality
Sticky header
If you prefer a minimalistic design with a focus on artistic expression, Studio is an excellent choice.
5. Sense – A fresh and bright design for your Shopify blog
Ideal for health and beauty. Sense, like all free Shopify blog templates, maintains a minimalistic approach. It allows for article sharing, date addition, and the inclusion of high-resolution images. The theme features a sticky header and a clean design.
Main theme features:
Optimized for high-quality images
Advanced customization options
Quick setup and launch
If you’re looking for a minimal, fresh, and free blog design for your Shopify store, Sense is a great choice.
6. Dawn – A chic Shopify blog template for your store
Ideal for clothing and accessories. Dawn’s blogging page embraces minimalism, making it perfect for announcing product launches or sharing news content. This theme excels in visual storytelling and suits various industries, including clothing, accessories, health and beauty, and home and garden.
Main theme features:
Optimized for high-quality images
Quick setup and launch
Advanced customization options
Dawn is a great option if you need a Shopify blog template for product news and updates.
7. Woodstock – A traditional Shopify blog design that gets the job done
Woodstock provides three layouts for the blog listing page. The blog post page is easily configurable, allowing you to toggle basic elements such as the blog title, featured image, tags, and share buttons on or off.
It also features next/previous post navigation, making it easier for customers to browse articles. The comment list and form are designed minimally, ensuring customers can read and write comments seamlessly on any device.
Main theme features:
High performance
Advanced color swatches
Enhances the shopping experience
Numerous customization options
Price: $270
For those seeking a flexible and customizable blog template, Woodstock is a strong contender.
8. Broadcast - Native sticky bar for your blog
Broadcast stands out among Shopify themes due to its unique, conversion-focused features, such as:
One-click add-to-cart
Product upsells
Comprehensive promotional functionalities
Broadcast is ideal for clothing brands, boasting image zoom and color swatches. It has been meticulously designed with brick-and-mortar stores in mind, making it perfect for eCommerce sites with a physical retail presence.
Prioritizing mobile traffic conversion, Broadcast has been crafted with best-in-class performance techniques to ensure a seamless shopping experience regardless of device.
Main theme features:
Tag-based navigation offering easy content exploration
Stunningly designed featured post section for maximum reader engagement
A sticky bar for essential quick-access options
Related products feature to nudge readers toward a purchase
Easy access to recent blog posts to keep readers on your site longer
Share buttons for effective social media promotion
An author section, adding a personal touch and authority to your posts
Price: $350
9. Be Yours - Simple but efficient blog theme
With a specific focus on cosmetics and beauty brands or legal brands due to its built-in age verifier, Be Yours is a go-to choice for dropshippers. This theme features a countdown timer and is optimized for creating super-fast responsive websites with an outstanding user experience. Versatile sections and alternative product templates ensure a consistent look for one-product stores.
Main theme features:
Large featured image for visual appeal
Clean title for clarity
Breadcrumbs to enhance user navigation
Related posts with a clear 'View All' CTA
Price: $280
10. Align
Align's brand new theme in the Theme Store has impressed us, and its blog features go way beyond what we've seen in other themes. It has to be our absolute #1 favorite for blogging. It's the only theme you found that includes a search bar on the blog page. Other themes may allow you to search for articles in their general search tool, but this one is article-specific. The only thing you see it needs is a way to filter by tag, although they allow for organizing by category on the page.
The article template also has a way to show tagged products, making each article shoppable (shoppers can add to a cart with one click from the article page!), and you’ll love that this sidebar is sticky so the products stay with the reader the entire time. Another great feature of the article page is its formatting options. They show how to create callouts, lists, and tables to make blog posts easily and beautifully read. This is a great blog template for websites regularly updating their blog.
Main theme features:
Article search bar
Article categorization
Unique article layout
11. Booster – best Shopify blog theme
Booster is the best Shopify blog theme for websites of any industry. With dozens of marketing tools for better conversion, it eliminates the need for additional third-party apps that can hinder your site performance. It’s one of the fastest themes. Considering this, the $398 price point is more than justified.
Aside from a promotion timer, upsell pop-ups and dynamic checkout, you get plenty of other features. For example, there’s a unique GDPR cookie bar feature to ensure compliance or a currency converter for user convenience.
Main theme features:
Two display options
Read more button
Breadcrumbs for simple user navigation
Price: $248/year or $398 one-time
12. Yanka – A versatile Shopify blog template with premium features
Yanka is a top pick for Shopify themes designed for blogging. Its straightforward design is packed with valuable features. You can easily share articles on social media, add comments, display the author’s name, tags, and more.
The blog can be organized into categories, including a sidebar for recent posts and a newsletter signup form.
Main theme features:
Five available blog versions
Sticky header
Fast performance
Social sharing options
Mobile optimized
Price: $48
13. Avone – A feature-rich Shopify blog template beloved by thousands
Avone distinguishes itself with seven different layout options for blogs. You can decide whether to display multiple articles on one page, include a sidebar, or present posts in a full-width format, one after another.
In addition to its flexible customization options, Avone offers essential blog features such as:
Social sharing
Comments Section
Categories
Author names
And more
Main theme features:
Highly customizable
Mobile optimized
Sticky header
Video integration in blogs
Price: $79
Avone offers extensive customization options for blogs and the rest of your website, making it a versatile choice for various industries.
14. Ugo – a dedicated Shopify blog theme focused on high-quality content
Ugo's dedicated template strongly emphasizes blogging. Its structured and clean design ensures easy navigation through the blog without any surrounding clutter. In terms of features, Ugo provides all the necessary blogging functionality and additional sales-forward design elements to elevate your brand.
Main theme features:
Easy to customize
Fully responsive
Social sharing
SEO friendly
Price: $55
Ugo offers a magazine-style appearance and many features to enhance your blog and store.
15. Zeexo – a maximalist Shopify blog theme for your products
Zeexo offers a maximalist blogging space, perfect for news-type content. As a multipurpose theme, it comes with various features and a dedicated blog section. You can incorporate tags, related posts, comments, and more.
Main theme features:
SEO optimized
Full RTL support
Live builder and customization
Mobile optimized
Price: $59
While Zeexo’s maximalist approach may not suit everyone’s taste, it provides many features, making it one of the top choices for Shopify blog themes.
16. Icon – a stylish Shopify blog design for image-centric brands
Icon presents four theme styles, all exuding bold, stylish, and minimal aesthetics. While its blogging section may have few features, it covers the essentials to inform your readers effectively. You can effortlessly share articles on social media through dedicated buttons and incorporate high-resolution images.
Main theme features:
Quick setup
Optimized for high-quality photos
Sticky header
Speed-tested and approved
Price: $280
For those inclined to enrich their blog articles with captivating imagery, Icon serves as an ideal choice.
17. Trendway – a versatile Shopify blog theme for trendy content
Trendway adopts a minimalist approach to its blogging space. While it includes features such as a comments section, author’s name, and publishing date, social media sharing buttons adjacent to articles were not observed. Nevertheless, this theme is feature-rich overall, equipped with everything necessary to drive traffic and sales to your store.
Main theme features:
SEO friendly
Drag-and-drop sections
Fully responsive
Multiple language support
Price: $32
At just $32, Trendway is one of the more economical options on our premium blog theme list.
18. Corano – A timeless eCommerce Shopify theme suited for blogging
Corano distinguishes itself by offering an article archive section in the blog sidebar, a feature absent in other themes on the list. It includes:
Search bar
A field for recent posts
Tags
Other essential functionalities like:
Customizable author names
Comments sections
Main theme features:
RTL support
Fully responsive
Drag-and-drop sections
Easy to customize
Price: $59
For larger eCommerce stores seeking to maintain an active blog, Corano emerges as a viable option.
19. Boost – An engaging Shopify theme centered on editorial content
Boost’s blog design facilitates the seamless integration of your products into articles, hence its sales-focused approach. It offers the ability to showcase the following:
Author’s name
Publishing date
Tags
Comments Section
Dedicated social media sharing buttons.
Main theme features:
SEO friendly
Optimized for large texts
Sticky header
High-resolution images
Price: $320
With four theme styles, Boost provides flexibility in both design and functionality, catering to various business needs.
20. Impact – Feature-rich blog template
Impact is a new offering from Maestrooo, the innovative minds behind Prestige, one of Shopify’s most popular themes. It significantly emphasizes exceptional design aesthetics with a contemporary approach and a focus on typography.
With over 35 unique sections, Impact empowers you to establish an online store that stands out amidst the competitive e-commerce landscape. What sets it apart is its unwavering commitment to performance, SEO, and accessibility, all while prioritizing conversion optimization. Features like quick buy options on collection pages, sticky add-to-cart functionality, and strategically placed complementary product suggestions on product pages ensure maximum sales potential.
Main theme features:
Tag-based navigation for a seamless user experience
Highlighted posts to showcase top content
Visible tags on post thumbnails for easy categorization
Integrated newsletter form to facilitate email list expansion
Price: $350
21. Story - Featured blogs & blog post sidebar
Designed by Group Thought, the Story theme aims to grow your brand and build customer trust. This mobile-first design ensures that your site delivers the best experience to your mobile audience.
Main theme features:
The last published blog post is featured, given more prominence than others
Tags in the miniature for easy navigation
Featured article for maximum visibility
Price: $300
What should you look for in a Shopify blog theme?
When selecting a Shopify blog theme, focus on the essential tools that enhance user interaction and content discoverability. Features like comment sections, social sharing buttons, and categories are vital. They encourage readers to engage with and explore more of your content, which is crucial for building a community around your blog.
Better navigation: A must-have
A user-friendly navigation setup is key. Look for themes with built-in aids like breadcrumbs, tags, search functions, and "previous" and "next" buttons. These elements guide visitors seamlessly through your content, enhancing their experience and keeping them on your site longer.
Mobile optimization is non-negotiable
A mobile-friendly theme is essential. Ensure your choice is fully responsive and adapts to different devices and screen sizes. This is critical as many readers will access your blog from their phones.
Personalization options you’ll love
Your blog should reflect your brand. Choose a theme with strong customization options, allowing you to adjust:
Colors
Fonts
Layouts
This way, you can create a unique look that matches your brand’s style and tone.
Additional considerations
Fast loading speeds are crucial. Slow themes frustrate users and negatively impact your SEO. Opt for themes optimized for speed. SEO-ready designs with clean code and SEO-friendly structures can improve your search rankings. Reliable support and documentation are essential. Choose a theme with good customer support and clear instructions to help with setup and troubleshooting.
Seamless Shopify integration
Your theme should integrate smoothly with Shopify’s ecosystem. This will allow you to manage your blog alongside your store easily, ensuring consistency and efficiency.
Enhance your store with Instant
Ready to take your store to the next level? Instant is a user-friendly Shopify product page builder that empowers eCommerce teams and agencies to create fully customizable pages without coding. With its drag-and-drop interface, you can design high-converting landing pages and more while controlling your store's look.
Try Instant's Shopify product page builder today!
7 advantages of having a Shopify store blog
1. Showcase your products: Tell everyone about your products
Product descriptions are often too brief to tell your brand’s full story. A Shopify blog allows you to delve into the details of your business and engage your audience with comprehensive insights. Today’s customers do their homework before buying. If they can’t find useful information online, they might look elsewhere. A blog with valuable content reassures potential buyers and encourages them to purchase.
2. Boost your SEO: Your SEO will be better, and your ranking will rise
Search engine optimization is crucial for your Shopify store's visibility. Search engines like Google use SEO to determine the relevance of links to user searches. Improving your SEO through regular, informative blog posts helps your content and products appear in more search results, leading to increased sales. Blog posts optimized for relevant keywords can help a broader audience find your business.
3. Add Character to your brand: It gives your brand more personality
A blog is a powerful tool to infuse your brand with a unique personality. You can develop a distinctive voice for your posts or cover niche topics that set your brand apart. If you want to offer a “behind the scenes” look or share fun anecdotes, your blog provides the perfect platform. Long-term customers will appreciate getting to know the products they love more deeply.
4. Build a community: Engagement builds communities
Creating a sense of community around your Shopify store is essential for fostering brand loyalty. A blog provides a space for engagement through comments and conversations. You can add a comments section to invite readers to share their thoughts and ideas, sparking discussions that strengthen the bond between your brand and its audience.
5. Increase sales: Blogs can boost sales
Readers who enjoy your blog posts are more likely to purchase your products. Including a call to action at the end of your posts gently nudges them toward buying. A simple prompt like “Check out our product if you’re interested!” can make a big difference. Adding links to your products and other related posts helps readers easily find their needs.
6. Establish authority: They let others know you’re an expert
A well-crafted blog demonstrates your expertise in your industry. You showcase your knowledge and authority by focusing on topics related to your products. Customers who see you as knowledgeable and trustworthy will likely become loyal to your brand. Consistent sales depend on trust and loyalty.
7. Adapt and grow: Blogs are always growing
Your blog can evolve alongside your business. This adaptability makes starting a blog for your Shopify store a worthwhile investment. You’re not locked into a specific topic or design theme, allowing you to adjust as your company changes. Your blog can keep growing and changing with you.
10 tips for optimizing your Shopify blog for SEO
1. Craft content that counts
Great content goes beyond cramming in keywords and catchy titles. Start by planning your blog schedule at least a month ahead. Organize posts by category, and do your homework on complex topics. Link to reliable sources if needed. It helps to have a separate team review the content too. Aim to create blog posts that truly add value and grow your brand.
2. Master the blog’s anatomy
A blog post should be easy to navigate and read. Aim for:
Scannable outline
User-friendly layout
Reasonable length
Straightforward navigation
This helps reduce the bounce rate and ensures visitors find what they want.
3. Nail your keyword research
Each page on your site needs a different set of keywords. For product pages, focus on words like "buy" or "purchase" and clear product titles. Blog pages should target data-focused queries like "is peanut butter good for you?" Use tools like Semrush and Ahrefs for keyword research. Google Search API can also provide insights into search trends.
4. Add visual content
One long page of text isn’t going to cut it. Break up paragraphs and add visuals like:
Images
Videos
GIFs
Infographics
Illustrations
For an eCommerce store, there’s no shortage of product photos. Visual elements will make even mundane blog posts more engaging.
5. Meta titles and descriptions matter
Meta titles and descriptions may seem trivial, but they’re crucial for on-page SEO. They determine the click-through rate of your potential customers. Make sure to incorporate them into your blog content.
6. Leverage internal links
In this context, link-building means adding internal links that lead visitors to other pages on your site. Organizing your blog posts by theme allows you to add links between related posts. This helps Google find and index your store’s pages more easily.
7. Keep content fresh
Updating blog posts about upcoming holidays can help you stay on trend and get more traffic. Create content that keeps your customers informed about any changes. Keep it simple and easy to understand.
8. Promote your blog
To get more visits to your blog page, promote your content on social media, through newsletters, or by including a “check out our blog” section on other pages. Directly advertising your blog posts is a neat tactic to keep your store active.
9. Speed it up
A slow page can be fatal. Blog posts often contain heavy visuals, so assess your page’s loading speed with tools like PageSpeed Insights. This will help improve your ranking on SERPs.
10. Go mobile-friendly
More people are shopping on their mobile devices, so your blog page needs to be mobile-friendly. Ensure it has:
Good readability
Easy-to-click CTA buttons
Minimizes pop-ups
Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder
Looking to break free from the constraints of traditional Shopify templates? Instant is the no-code solution for building advanced, fully customizable product pages. Its user-friendly drag-and-drop interface lets you design and publish high-converting landing pages, blog posts, and sections. With seamless Figma integration and compatibility with other eCommerce tools, you can enhance your online store's performance and boost conversions.
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