47 themes with stunning Shopify eCommerce templates (free & paid)

Navigating the Shopify web design world can feel like trying to find the perfect outfit. You want it to look great, fit well, and make a statement without breaking the bank. That's where Shopify eCommerce templates come in. They can transform your store's look and feel from a basic setup into a polished and professional online shop. Whether after a minimalist design or something more daring, the right theme can make all the difference. In this article, we'll explore everything you need to know about Shopify eCommerce templates, from how to choose the right one for your brand to some of the best themes on the market right now.

With the right Shopify product page builder, you can take your store to the next level, creating custom pages that stand out. This tool is incredibly versatile, allowing you to create unique layouts and designs without any coding knowledge. It's fully responsive, so your store will look great on any device.

Table of Contents

• 23 free themes with stunning Shopify eCommerce templates

• 25 paid themes with stunning Shopify eCommerce templates

• How to choose the best Shopify theme for your store

• How to customize your Shopify theme

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

23 free themes with stunning Shopify eCommerce templates

1. Instant Shopify landing page templates

Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Try Instant's Shopify product page builder today!

2. Dawn

Dawn is the top pick for over 25% of Shopify stores. This theme provides a modern, minimalist design that enhances online shopping with speed and simplicity. Thanks to its user-friendly interface across devices, it ensures a seamless journey from browsing to purchase. Customizable sections cater to diverse brands, making it perfect for small to medium-sized businesses in fashion, beauty, and home decor.

3. Taste

Taste is a sleek and professional theme for online stores that focus on visually appealing products like food, fashion, and art. It features a large hero area for impactful storytelling, a grid-style layout for organized product display, and customizable fonts and colors. Ideal for small to medium-sized businesses, it offers an intuitive platform to create an engaging online store.

4. Boundless

Boundless is a minimalist theme with clean lines and a simple layout, focusing on photography. It's optimized for large images, making it suitable for brands with standout visuals. Boundless is a good fit for those selling clothing, fashion, and apparel.

5. Refresh

Refresh offers a visually stunning and user-friendly eCommerce experience for businesses prioritizing clarity and modern aesthetics. Its responsive design ensures seamless browsing on all devices, while dynamic sections like featured products and blogs allow extensive customization. This theme suits stores selling health and beauty products with small to medium catalogs.

6. Spotlight

Spotlight is a modern eCommerce solution highlighting products with impactful visual storytelling. It features large, high-quality images that create a striking impression, making it ideal for brands focused on aesthetics. The theme includes a dynamic homepage slider, advanced product filtering, and customizable content sections, best suited for fashion, art, and home decor brands.

7. Origin

Origin is tailored for eCommerce brands that prioritize immersive storytelling. Its responsive design ensures a seamless shopping experience across devices. Key features include a narrative-driven layout, allowing businesses to engage customers through storytelling on product and home pages. The theme is ideal for artisanal, heritage, or mission-driven brands looking to connect with their audience through authentic narratives.

8. Minimal

Minimal is a classic theme with a clean and straightforward design, perfect for stores wanting a minimalist look without sacrificing functionality. Its responsive design ensures great performance on any device. Features like product image zoom, product filtering, and customizable content sections enhance the user experience, making it suitable for artists, photographers, and fashion brands.

9. Brooklyn

Brooklyn features a stylish grid-based layout for modern apparel stores, allowing your store to shine with large product images and a clean interface. Key features include a dynamic product grid, a slide-out cart for easier checkout, and social media integration. This theme is best for clothing brands and fashion retailers seeking a contemporary look.

10. Narrative

Narrative is built for storytelling, offering elegantly designed sections highlighting brand stories or special products. The theme includes a vertical slideshow, built-in image galleries, and a fixed navigation bar to keep customers engaged. It's best for boutique brands and creators with compelling stories to tell.

11. Supply

Supply is perfect for stores with extensive catalogs. Its clean layout is designed to handle a variety of products, making it ideal for larger stores. Features like advanced product filtering, a fully responsive design, and a homepage slideshow ensure customers can easily find what they seek, enhancing the shopping experience.

12. Ride

Ride focuses on visual storytelling, making it ideal for brands with rich imagery. It features a mega menu and a sticky header for easy navigation, which is suitable for lifestyle, sports, and recreation brands. Its visual-centric layout may be better for stores with a large inventory.

13. Sense

Sense is tailored for wellness and beauty brands, featuring a serene layout. Its calm aesthetic enhances user engagement, encouraging longer visits. While it provides a tranquil shopping experience, its specific vibe may need to align with more dynamic or colorful brands.

14. Debut

Debut is designed to showcase your brand and products beautifully, including pickup availability to engage local shoppers. Features like customer testimonials, slideshows, promotional banners, and product recommendations enhance the shopping experience. Debut is a good fit for jewelry, accessories, and apparel sellers.

15. Simple

Simple is another clean and minimal theme that helps draw attention to product images. With product image zoom, customers can take a closer look while browsing. It suits businesses with small, image-oriented catalogs such as clothing and accessories, art, and games.

16. Venture

Venture is tailored for high-volume stores, especially those specializing in outdoor activities or sports. Its bold and dynamic layout attracts attention and encourages exploration. Features like a multi-column menu, promotional bar, and product filtering create a seamless shopping experience, ideal for sports equipment retailers and high-traffic online stores.

17. Pop

Pop is designed with small catalogs in mind, particularly in fashion and beauty niches. Its playful design and clean layout make it attractive without overwhelming. Features like a sidebar navigation menu, product zoom, and a clean grid layout create a visually appealing shopping experience that is best for fashion and beauty stores.

18. Jumpstart

Jumpstart is geared towards crowdfunding campaigns and single-product stores. It quickly gets your store up and running with a professional look. Features like a goal-tracker, product slideshow, and video section are perfect for telling your brand story and updating customers on crowdfunding goals.

19. Beauty

The Beauty theme, Simple, is aimed at stores selling beauty-related products. Its design works well for promoting makeup, cologne, and similar items. The mobile-friendly design is appealing, and social media icons and specific widgets like a fancy box are easy to install or disable as needed.

20. Publisher

Publisher is a good recommendation for simple product stores. It prioritizes brand narrative with minimalist navigation, offering contextual links to products and categories throughout the page. By keeping navigation clean, customers can effortlessly explore the store.

21. Crave

Crave offers a bold and fun design for food brands with a vibrant personality and a younger audience. It includes everything needed to design your store quickly, such as Shop, About, and Contact pages and a Recipe blog. Its layout is user-friendly on mobile, with a slide-in menu and prominent "Shop Now" buttons.

22. Studio

Studio serves as an online gallery to showcase curations with:

• Stylish typography

• Colorful accents

• Collection-based navigation

Customers can easily explore featured collections, new arrivals, and artist profiles. Suitable for art, entertainment, handicrafts, and designer products.

23. Colorblock

Colorblock is designed to share your brand's story with bright hues, colorful icons, and cropped images. Its unconventional mix of lengthy text sections and high-quality visuals creates a trendy vibe. The homepage offers shoppers a unique way to filter goods by color, not type. With an expandable navigation menu and advanced product filtering, it's a good theme for large catalogs, whether you sell clothing, music, electronics, or services.

25 paid themes with stunning Shopify eCommerce templates

1. Fetch: A pet industry powerhouse

Fetch is designed for the pet industry, offering a clean, uncluttered layout highlighting the essentials. It features elements like:

• Nutritional information

• Product videos

• Press coverage

• Trust badges

These components are crucial for showcasing pet products effectively and building consumer trust. Fetch stands out among Shopify themes for making pet supply websites shine.

Price: $360

2. Impulse: Feature-rich and fast-loading

Impulse is a premium theme known for its speed and features. It closely resembles the Loft theme. It includes a mega menu, product reviews, promo banners, pop-ups, quick buys, and over 20 customizable sections. These elements allow for a highly personalized and efficient shopping experience.

Price: $380

3. Editions: Simple and spacious design

Editions offer a simple, spacious design emphasizing featured products. It includes editorial-style sections and templates to showcase brand messaging effectively. Key features include product badges, FAQ sections, infinite scroll, sticky headers, high-resolution images, promotional banners, and a store locator.

Price: $250

4. Symmetry Duke: Bold and unique for clothing stores

Symmetry is ideal for clothing stores wanting to make a bold statement. Its edgy layouts, unique fonts, and eye-catching colors are perfect for standing out. The theme offers easy navigation with a mega menu and filters, promotion highlights with customizable tiles, and a built-in blog for engaging content.

Price: $360

5. Kingdom: Unique layout with left-side navigation

Kingdom shifts the usual horizontal navigation bar to the left, creating a unique layout that fully displays categories on all devices. This design makes a strong impression on first-time visitors. The theme includes essential features and a helpful breadcrumbs element for intuitive navigation.

Price: $260

6. Prestige: Content-rich storytelling

Prestige is designed for storytelling, with high-converting elements like countdown timers, stock counters, and promo popups. This well-rounded and intuitive theme is trusted by sellers worldwide for its balance of stunning visuals and functionality.

Price: $380

7. Essentials: Bold and versatile for modern businesses

Essentials uses bold text and contrasting colors to offer a bold look with a modern vibe. Features like slideshows and promo banners create a long-lasting impression. This versatile theme works well for clothing, electronics, and men’s skincare stores.

Price: $250

8. Taiga: Fast-loading for fashion brands

Taiga is a premium Shopify theme offering visual freedom and high performance. Brands like Daniel Wellington and Almada Label feature it. With a fast-loading design, Taiga is perfect for fashion and apparel brands looking for a sleek, efficient online presence.

Price: $380

9. Local: Omnichannel selling for food and retail

Local is packed with features to streamline omnichannel selling, which is ideal for food and drink brands, retail businesses, and high-volume stores. With over 20 flexible sections, this theme allows for extensive customization and a smooth shopping experience.

Price: $360

10. Kalles: Modern and minimal for diverse industries

Kalles is highly rated for its modern, minimal design that suits furniture, pets, electronics, and fashion stores. It allows brands to build robust online stores that provide smooth shopping experiences with stylish product displays that make exploration and purchase simple.

11. Mojave: Modern and conversion-optimized

Mojave's contemporary design suits clothing, health, beauty, and fashion brands. With a conversion-optimized product page, minimalist fonts, and clean lines, this theme grabs customer attention and drives conversions effectively.

Price: $350

13. Blum: Visual elements for sales acceleration

Blum is optimized for the fashion, beauty, and home decor sectors. It offers visually stunning and fast-loading stores. With large images and promotional icons, this theme keeps users engaged, encouraging them to stay on your site longer.

Price: $170

14. Eurus: Versatile for in-person selling

Eurus is designed for stores like furniture or gardening products with over 40 customizable sections and 80 templates to enhance conversion rates, speed, and responsiveness. It offers a clean, modern layout with features for time-based promotions.

Price: $250

15. Electro: Efficient and user-friendly for electronics

Electro is a top choice for electronic brands, offering unmatched speed and powerful product filters. It presents complex product specifications efficiently, making it ideal for high-tech gadgets and electronics stores.

Price: $170

16. Impact: Typography-oriented and bold

Impact suits businesses focused on longer-form text descriptions, offering a dynamic layout with gradients and large headings. The theme includes subtle animations to bring your store to life.

Price: $380

17. Paper: Beautiful and customizable for eco-friendly brands

Paper is designed for eco-friendly brands, offering a beautiful, customizable layout that encourages conversions. With plenty of promotional sections, this theme makes it easy for customers to check out smoothly.

Price: $321

18. Igloo: Premium outerwear storefront

Igloo resembles a premium outerwear storefront, with a navigation bar at the bottom and a focus on icons and brand logos. This layout leaves a lasting impression, while features like quick buy and promo popups drive sales.

Price: $320

19. Motion: Quick setup for large catalogs

Motion is ideal for stores with extensive product collections. It offers a quick setup with striking photographs and videos. The theme includes pre-built features to organize a large catalog while maintaining a clean, user-friendly interface.

Price: $360

20. Retina: Bright and simple for new stores

Retina offers a bright, simple design with soothing, neutral tones. It includes basics like back-in-stock alerts, promo popups, and slide-out carts designed to increase conversion rates while maintaining a cohesive theme.

Price: $220

21. Split: Unique interface with a minimalist feel

Split introduces a one-of-a-kind layout with vertical lines that divide sections. This minimalist theme is ideal for stores with a smaller product collection, as it eliminates distractions and simplifies navigation.

Price: $280

22. Honey: Ideal for bundles and complementary products

Honey is perfect for stores offering bundles and complementary products, with QuickShop options and a “Shop the Look” section. This theme is excellent for:

• pet food

• Toys

• Arts

• Fashion

• Clothing stores

Price: $390

23. Empire: Versatile and convenient for all niches

Empire is a versatile theme with a layout that supports any niche. The sticky search bar follows buyers as they scroll, keeping them engaged and on the site longer.

Price: $340

24. Minion: High-converting for pet stores

Minion is designed for high-converting pet stores, with a free shipping bar and vertical menu for intuitive navigation. The theme offers customization and flexibility for high-volume pet businesses.

Price: $250

25. Bullet: Fast loading with crystal-clear quality

Bullet offers outrageously fast loading times and crystal-clear picture quality. With user-first features like quick buy and enhanced search, this theme ensures a frictionless shopping journey.

Price: $320

How to choose the best Shopify theme for your store

1. Picking the right Shopify theme: Where to begin?

Choosing the right Shopify theme isn't just about aesthetics. It's about aligning your store's design with your unique product category. For example, a fashion store benefits from a visually rich theme, perfect for showcasing apparel in style.

A tech store might seek a sleek, modern theme to align with its cutting-edge products. Consider your target audience, too. What designs resonate with them? This choice can impact engagement, helping to drive conversions.

2. How big is your product range?

The size of your product catalog can dictate the type of theme you need. A minimalist theme might be perfect for a single-product store, keeping things simple and clean. But if you’ve got a large catalog, look for themes that support detailed filtering and categorization. 

This helps customers navigate easily and find what they need quickly. Ensure your theme can effectively showcase your products through grids, lists, or carousels.

3. What features are essential?

Identify the features you need for your store’s homepage like:

• Do you want slideshows to highlight key products?

• Opt-in forms for capturing emails?

• Have you maybe embedded videos to tell your brand story?

• Make sure the theme is mobile-responsive, catering to users on all devices. 

• Look for themes that allow customization without extensive coding knowledge, offering flexibility as your store evolves.

4. Checking out the competition

Analyzing competitors’ stores can offer valuable insights. Look at how they design their sites and what features they prioritize.

Tools like BuiltWith can help you identify their themes, inspiring your store. This research can help you understand what works in your market and guide you toward the best theme for your needs.

5. Free or premium: What’s your budget?

Deciding between a free and premium theme often comes down to budget. Free themes can be great if they meet your needs, offering basic functionality at no cost. 

But premium themes typically provide better functionality, support, and customization options. Consider the long-term benefits of investing in a premium theme, weighing them against the initial savings of a free option.

6. How tech-savvy are you?

Consider the level of technical management you’re comfortable with. Some themes are easier to use, with user-friendly interfaces and extensive documentation. If you’re not tech-savvy, look for themes known for their ease of use. If you have coding skills or plan to hire a developer, choose a theme that allows deeper customization through code.

7. Customization: How much control do you want?

Look for themes with built-in customization tools, like drag-and-drop functionality and customizable sections. This allows you to tailor your store to your brand’s identity without needing coding knowledge. If you have coding skills, consider themes that allow deeper customization, offering the flexibility to make your store unique. 

Enhance your Shopify store design with Instant's easy-to-use product page builder

Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Try Instant's Shopify product page builder today!

How to customize your Shopify theme

Selecting the perfect Shopify theme

Choosing the right theme for your Shopify store is a crucial first step. Your theme is the foundation of your online presence, so it needs to align with your brand’s identity and the specific needs of your niche. 

Browse Shopify's Theme Store or third-party marketplaces for options that resonate with your brand. Look for features you need, such as product filters or image galleries, and make sure the theme is mobile-responsive to cater to today’s shoppers. Testing a few demos can give you a feel for your options before you commit.

Getting started with Shopify theme customization

Once your theme is installed, it’s time to customize it. Shopify’s theme editor is a powerful tool for making changes without touching a single line of code. Access the editor through your admin dashboard, and you can tweak everything from page layouts to typography. 

There are two main methods for customization: 

• Editing page templates

• Adjusting theme settings

Modifying templates let you control how different pages look and behave, while changing settings lets you apply consistent styles across your site.

Crafting a compelling header

The header is the gateway to your site. It needs to be clear, engaging, and informative. Start by uploading your business logo, ensuring it’s the right size for desktop and mobile views. 

Customize your navigation menus to guide visitors to the most critical parts of your site. You can also add an announcement bar to highlight promotions or messages. Keep the design clean and straightforward to ensure visitors quickly find what they want.

Designing an engaging homepage

Your homepage is the first impression customers have of your brand. Use Shopify’s block system to organize your content and create a layout that captures attention. Incorporate high-quality images, featured products, and promotional banners to attract visitors. Sections like:

• Product categories

• Value propositions

• Trending Items 

Can showcase what sets your brand apart. Test different layouts to see what resonates with your audience.

Building user-friendly product pages

Product pages are where decisions happen. They must provide all the information a customer might need to feel confident about their purchase. If you sell different types of products, consider creating custom templates for each category. 

This allows you to tailor the layout and content to each product's unique features. Add elements like size charts, reviews, and related items to enhance the shopping experience and boost conversions.

Customizing additional pages for a cohesive brand experience

Pages like:

• About Us

• Contact US

• Shipping & Returns

Are essential for building customer trust. Make these pages more engaging by adding personalized content and visuals. Comprehensive policy pages can reassure customers and prevent misunderstandings. If your theme doesn’t include templates for these pages, you can create custom ones to suit your needs.

Optimizing the shopping cart for conversions

The shopping cart is where customers finalize their purchases, so creating a seamless experience is crucial. Shopify’s cart template editor allows you to add upsell opportunities, discounts, or rewards directly on the cart page. Be mindful when integrating third-party apps, as poorly coded ones can impact your site’s performance.

Personalizing the checkout page

Shopify’s checkout pages are standardized, but you can add personal touches. Modify the logo, color scheme, and fonts to match your brand. You can also include custom messaging to guide and reassure customers during checkout.

Designing an informative footer

The footer is static on every page, so it’s an excellent place to include important information like:

• Privacy policies

• FAQs

• Contact details

Add or modify blocks to include social media links, newsletter sign-ups, or legal information. You can even remove the “Powered by Shopify” text for a polished look.

Best practices for successful Shopify theme customization

Avoid overloading your store with too many features or blocks, as this can slow down your site and confuse visitors. High-quality images are crucial for creating a compelling shopping experience. 

Ensure your customizations look good on mobile devices, as many shoppers browse and buy on their phones. Integrate analytics to track user behavior and refine your design accordingly.

Leveraging page builders for easy customization

Page builders are a game-changer for those who don’t code. With drag-and-drop functionality, you can create entire pages or specific sections without touching the code editor. Some page builders even allow you to create custom sections that can be used anywhere on your site. Look for tools that integrate seamlessly with Shopify’s theme editor for the best results.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Ever feel like your Shopify product pages need that special touch? Instant might be your game-changer. With its drag-and-drop interface, even the most tech-averse can craft high-converting landing pages and more without writing a single line of code. It's almost like magic. 

Instant integrates with Figma and other eCommerce tools, fitting right into your existing workflow. Imagine being free to tweak every detail of your store's design while boosting performance and conversions. That's what Instant offers.