7 most popular apps for creating Shopify email templates

You've just launched your Shopify store, and everything looks fantastic. But when it comes to reaching out to your customers, your emails feel a little...bland. That's where Shopify Email Templates come in. They can transform your communication from boring to engaging, making your Shopify web design shine. This article explores the most popular apps for creating eye-catching Shopify email templates, helping you achieve a cohesive look and feel across your online presence. Whether you're a seasoned pro or just starting, these tools will help you take your store to the next level. One tool that can help you achieve your goals is Instant’s Shopify product page builder. It's an easy-to-use app that lets you create professional-looking product pages without coding or design skills. With Instant, you can customize your pages to match your brand and even add interactive elements like videos and sliders.

Table of Contents

• Why you should customize your Shopify emails

• 7 Most popular apps for creating Shopify email templates

• 8 Types of Shopify email templates to include in your email marketing strategy

• How to build your custom Shopify emails using email templates

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Why you should customize your Shopify emails

Email marketing statistics show an average ROI of $36 for every $1 spent, so it is worth investing in for your Shopify business. Shopify offers some unique built-in features that support email marketing, helping you boost your sales and grow your business. Every email serves a distinct purpose. If you don’t think about your emails, you may never realize the benefits of creating a great email template. If an automated “abandoned cart” email can generate 20% more sales for your shop, it’s worth getting it right. When it comes to the difference between standard email and custom ones, there are three crucial factors to consider:

Design

Pleasant design and recognizable style help with opening rates more than you think. If you keep your emails aesthetically pleasing and stylistically coherent, customers who open them once will continue to do so. Recognizable color schemes and logos will help build your store’s presence. Style can’t be achieved without customization.

Practicality

There is no universal best template for any email. Some stores need to convey specific information, and some don’t need certain data or even entire templates. Notification emails must suit the needs of your shop's audience. Standard templates can’t be the best solution for all stores.

Flexibility

Standard notification templates are purely functional. They only do specific, simple tasks like notifying about a purchase or shipping steps. Customization, though, gives flexibility. You can insert a block with recommended items on sale inside the invoice email. You can give a newly registered customer a coupon in their welcome email.

7 Most popular apps for creating Shopify email templates

1. Instant: supercharge your Shopify pages

Ready to take your store to the next level? Instant is a user-friendly Shopify product page builder that empowers eCommerce teams and agencies to create fully customizable pages without coding. With its drag-and-drop interface, you can design high-converting landing pages and more while controlling your store's look. 

Try Instant's Shopify product page builder today!

2. Klaviyo: Sophisticated segmentation and integration

Klaviyo is marketing software tailored for eCommerce, making it a top pick for Shopify store owners. Studies show that 2.7% of big retail brands prefer Klaviyo, and its ROI is impressive. According to them, ‘Shopify stores make $85 for every dollar they spend on Klaviyo.’ This profit increase is due to their advanced segmentation and marketing automation workflows, which are easy to set up.

Pricing

• Up to 250 subscribers and 500 emails/month: Free

• Up to 1,000 subscribers and unlimited emails: $30/month

• Up to 5,000 subscribers and unlimited emails: $100/month

• Up to 10,000 subscribers and unlimited emails: $150/month

Setting up Klaviyo with Shopify is quick. They have attractive email templates that use dynamic blocks, so you can customize what customers see based on their data. A/B testing is also available. The pre-built workflows cover everything from welcome emails to win-back campaigns; you can build them from scratch. The ‘Profiles’ section acts as a CRM, providing insights into customer behavior and simplifying personalized marketing. Klaviyo can also collect and publish customer reviews to your Shopify store. It pulls shipping data from your store and sends review requests when the product is received. Klaviyo Reviews start at $25/month.

Pro Tip: Connect your Shopify store to Klaviyo to access these features in your admin area.

3. Shopify email marketing app: Free and powerful

Since its launch in 2019, Shopify Email has significantly improved. It now offers free, powerful customization and automation features with your Shopify plan. Shopify Email isn't the best marketing tool for everyone. Here’s what it does well and where it could improve to help you decide if it's right for your business.

Pricing

• Free to install with all subscription plans.

• Send 10,000 emails/month for free. Then, $1 for every 1,000 emails sent.

• This increase from 2,500 emails/month makes it viable for small to mid-sized stores.

Shopify added an email analytics feature, allowing you to evaluate email performance and identify subscriber actions like unsubscribing or clicking links. Shopify also enhanced its template selection and editing tools. The email editor allows for easy modification of 24 templates. Shopify provides options for adding content, including linked products and discount codes.

4. Omnisend: A leader in eCommerce marketing automation

Omnisend focuses on eCommerce, making it our top choice. It offers automated workflows targeting customer journey stages and cool features like gift boxes, scratch cards, and review requests. Beyond email, Omnisend allows you to send SMS, push notifications, and WhatsApp messages. You can even post your email campaigns on your business Facebook page.

Omnisend Pricing

• 500 emails/month to up to 250 contacts: Free

• Up to 500 contactable subscribers and 6,000 emails/month: $16/month

• Up to 1,000 contactable subscribers and 12,000 emails/month: $20/month

• Up to 5,000 contactable subscribers and 60,000 emails/month: $81/month

• Unlimited contacts on all plans.

Integration with Shopify is easy. You can create a sign-up form that automatically links with your store. The email editor allows you to add products from your store to emails automatically. Unique features like scratch cards and gift boxes set Omnisend apart. Omnisend makes it easy to request customer reviews and display them in emails and on the Shopify website. You can automate review requests and create segments based on reviews.

5. ActiveCampaign: Advanced automation and integration

ActiveCampaign is known for marketing automation, and its deep data integration with Shopify makes it accessible to store owners. Features include Active Campaign’s CRM add-on, dynamic segments and tagging, conditional email content, and advanced automations.

ActiveCampaign Pricing (Starter plan)

• 1,000 contacts: $19/month

• 2,500 contacts: $49/month

• 5,000 contacts: $99/month

• 10,000 contacts: $189/month

• 50,000 contacts: $759/month (Plus plan)

• Discounts are available if you pay annually.

Deep Data integration is easy. Contacts who make a purchase or abandon a cart are automatically added to ActiveCampaign. You can see orders, abandoned carts, and spending totals within contact profiles. The workflow-based automation editor lets you build abandoned cart campaigns, upsell emails, re-purchase reminders, product review requests, and more. Adding products to email templates is simple via drag-and-drop. Add Shopify products and a “Buy Now” button to ActiveCampaign landing pages. Forms can be automatically embedded on your site. The ready-made marketing automation templates are excellent, with plenty to choose from.

6. Spently email marketing: A comprehensive solution

The Spently email marketing app is an all-in-one solution. It offers email templates for order confirmations and more, but its real value lies in its ability to generate more than just email templates. The free “Starter” version handles up to 50 orders, but you may need to upgrade for more advanced features. You can create unique discount codes to encourage customers to share your store with friends.

7. Orderly emails: High-quality templates

Orderly Emails is one of the best-reviewed apps for email templates on Shopify. The templates are professional and highly customizable, with 1-click features for uploading logos and integrating text with your brand. You can choose templates, but Orderly offers robust features if you want to customize emails to your brand. It’s free to install, although more charges may apply for deeper features or specific template sets. At a minimum, it’s a great option for any Shopify store looking to enhance its email templates.

8 Types of Shopify email templates to include in your email marketing strategy

1. Welcome emails

Shopify welcome emails are your first interaction with your customer and the first impression you create. Send them after a customer makes the first purchase or signs up for your emails. Most impressively, welcome emails have the highest open rate out of all marketing emails you see here. It implies that customers expect your welcome message and are interested in what you say. 

2. Abandoned cart emails

Shopify abandoned cart emails hold the key to facing every Shopify owner’s nightmare of abandoned carts. We know it is difficult to move the needle, but Abandoned carts are common but not a lost cause. You can recover them by sending Shopify cart reminder emails to customers and prompting them to finish the purchase. The Shopify abandoned cart emails outperform other cart recovery methods. They boast an open rate of 30%, and 11% of them lead to cart recovery.

3. Post-purchase emails

Shopify post-purchase emails are any emails you send after a customer purchases a product. Their purpose is to nurture and retain customers through constant communication. Some of the post-purchase emails are transactional in nature, like order confirmation emails and shipping information emails. Other emails are thank you emails, feedback request emails, educational emails, and cross-sell emails.

4. Promotional emails

Promotional emails are the staple of email marketing. This is where you showcase your new products and discounts, recommend products, and enhance brand awareness. Creating effective Shopify promotional emails will help you position your brand and spread the word about your new offerings.

5. Referral emails

If you have gained customers who have made repeat purchases, it is time to turn them into brand advocates and incentivize them to do so through referral emails. This is the part of email marketing where your customers will form a real connection with your brand.

6. Re-engagement emails

Some customers stay, and some lapse. But you can still attract them back with a Shopify win-back email sent after more than 90 days of inactivity. 

7. Newsletter email 

Email newsletters inform or update your audience about the newest product, company news, tips, or updates. They are frequently used for a variety of purposes and come in a variety of shapes and sizes. Some Shopify newsletters are weekly content digests, others are quarterly organization updates, and others promote new products, but there is no limit to what you can include. Email marketing, which includes newsletters, remains an unavoidable topic in digital marketing because, if done correctly, it is a channel through which you can further personalize your email. 

8. Feedback request email 

A feedback request email collects qualitative feedback from customers after they purchase a product or use a service. It helps marketers gather valuable insights and use them to improve the product, which helps build customer loyalty. A feedback request email is a standard practice among businesses that offer products and services.

Instant: Your no-code product page builder

Ready to take your store to the next level? Instant is a user-friendly Shopify product page builder that empowers eCommerce teams and agencies to create fully customizable pages without coding. With its drag-and-drop interface, you can design high-converting landing pages and more while controlling your store's look. 

Try Instant's Shopify product page builder today!

How to build your custom Shopify emails using email templates

1. Make your brand shine: Adding a logo to Shopify email templates

Let's make your emails stand out. 

• First, add your logo. A logo gives your communication a branded touch. 

• Is your logo ready? If not, test different sizes to see what fits best.

• Once ready, go to your Shopify admin.

Navigate to Settings, then Notifications, and hit Customize. You'll see the option to upload your logo. Click Choose File, find your logo, and upload it. Every email you send will carry your brand’s signature.

2. Maintain brand consistency: Customize your email colors

Colors speak volumes about your brand, and you want them to be consistent across all platforms. Go to Settings, then Notifications, and select Customize again. You'll find the color options for your email templates. Enter your brand’s color code. Those little hex codes are key. 

Pro tip: Online HTML color code tools can help convert RGB values to hex. Update your template, and your emails now match your brand’s palette.

3. Personalize your communication: Adding a custom message

A little personal touch can make all the difference. Use the placeholder {{ custom_message }} to add your unique flair. You can place it anywhere in the body of the email. This is especially useful for abandoned cart emails or post-purchase thank-yous. Adding a custom message can humanize your communication, making it feel more personal and less robotic.

4. Speak their language: Modify email language settings

Are you catering to an international audience? It's crucial to communicate in their language. Shopify’s email language matches your store’s theme settings. To change it, update your theme’s settings. But be cautious. This change affects your entire theme, not just your emails. Titles in templates won’t auto-update, so you'll need to adjust them manually if necessary.

5. Test before you send: Preview your emails

Before you hit send, make sure everything looks perfect. Go to Actions and select Preview to see how the email will appear in your customers' inboxes. 

If you're satisfied, use Actions to send a test email to yourself. This way, you can ensure there are no errors, and everything looks great. An email is often your first direct communication with a customer, and you want it to be perfect.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Looking to break free from the constraints of traditional Shopify templates? Instant is the no-code solution for building advanced, fully customizable product pages. Its user-friendly drag-and-drop interface lets you design and publish high-converting landing pages, blog posts, and sections. With seamless Figma integration and compatibility with other eCommerce tools, you can enhance your online store's performance and boost conversions.