22 best Shopify fashion store templates for a stunning store

Have you ever scrolled aimlessly through a fashion store online, only to leave empty-handed? An uninspired web design can be the culprit. In the competitive world of eCommerce, especially in the fashion sector, your Shopify web design can make or break your store's success. This article will help you find the best Shopify fashion store templates to create a stunning, engaging storefront that captivates your audience and keeps them returning for more.

To help you on this journey, we’ll also explore Instant’s Shopify product page builder, a tool that can elevate your store’s design and make customization a breeze.

Table of Contents

• Understanding Shopify fashion store templates

• Why use templates for your Shopify fashion store

• 22 best Shopify fashion store templates for a stunning store

• What to look out for when choosing templates for your store

• 5 best practices for using themes and templates for your Shopify store

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Understanding Shopify fashion store templates

Shopify fashion store templates are the unsung heroes of online retail. They shape your store’s look and feel, acting as the blueprint for your brand’s digital presence. These templates are designed to show off clothes, accessories, and other fashion goodies in a way that’s both eye-catching and easy to navigate. You’re not just picking a design; you’re choosing how your customers will experience your brand.

What are Shopify templates?

A Shopify theme is your shortcut to a polished online store. Instead of building everything from scratch, you start with a template that already has the styles, layouts, and features you need. Fashion templates are made for the industry. They focus on high-quality visuals, clear product collections, and navigation that doesn’t make customers work too hard to find what they want.

Shopify 2.0 and theme flexibility: Make it yours

With Shopify’s Online Store 2.0 themes, you can customize every page, not just the homepage. This means you can tweak a theme not originally made for fashion to suit your needs. However, starting with a fashion theme saves you time. These themes come with industry-specific features like larger image galleries to show off those product details. You get integrated Instagram feeds for social proof and customizable grids to highlight your latest collections or seasonal trends.

Shopify fashion store themes: Free vs paid

Free themes like Dawn or Sense are perfect for small or emerging brands. They offer sleek designs without cost, which is great if you’re just starting. But if you’re ready to invest in your store, paid themes give you advanced features and more flexibility. 

Themes like:

• Prestige

• Impulse

• Streamline

Are worth checking out. Prestige is all about luxury. It’s designed for storytelling and elegant layouts. Impulse focuses on showcasing collections. You get dynamic filtering and promotional banners to help customers find what they want. Streamline is all about speed, which is ideal for brands with many products and mobile shoppers.

Why use templates for your Shopify fashion store

Save time: Get your fashion store up fast

Using templates for your Shopify fashion store is like taking the express lane. You can set up your store quickly without advanced design or coding skills. You get a pre-designed layout and can launch your store faster than starting from scratch. This is crucial for fashion brands looking to get ahead in a crowded market.

Keep costs low: Budget-friendly options

Templates are a cost-effective choice. Instead of hiring a developer and potentially spending a lot on custom design, you can choose from many free or low-cost Shopify themes. These themes come with the features and functionalities fashion retailers need without emptying your wallet.

Stand out: Customize to fit your brand

Most Shopify templates offer high customizability, so you can adjust colors, fonts, and layouts to match your brand’s identity. This means you can deliver a unique shopping experience that connects with your audience while enjoying the benefits of a template’s foundational design.

Go mobile: Responsiveness matters

With more consumers shopping on their phones, ensuring your store is mobile-friendly is crucial. Shopify templates are built to adjust to different devices, automatically providing a seamless experience. This mobile responsiveness can lead to higher conversion rates as customers easily navigate your store.

Built-in features: Enhance the shopping experience

Many templates include eCom-specific features like product galleries, social media integration, and promotional banners. These built-in functionalities make it easier for customers to browse products and engage with your brand. They enhance the overall shopping experience and can lead to increased sales.

Boost your visibility: SEO benefits

Shopify templates often come optimized for search engines, helping you improve your store's online visibility. You can leverage best practices in SEO without needing deep knowledge of optimization techniques, making it easier for customers to find you in search results.

Look professional: Create a trustworthy aesthetic

First impressions matter. A professionally designed template can make your store look visually appealing and trustworthy to potential customers. This polished design can influence purchasing decisions, as customers are more likely to buy from a store that looks credible.

Enhance your Shopify store design with Instant's easy-to-use product page builder

Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Try Instant's Shopify product page builder today!

22 best Shopify fashion store templates for a stunning store

1. Instant's Shopify landing page templates: Fast and flexible

Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Try Instant's Shopify product page builder today!

2. Prestige Allure – Shopify Fashion Store

Prestige’s Allure is a fashion Shopify theme that is perfect for bag stores and other fashionable accessories. The design certainly has those high-end vibrations that will make your brand look appealing in a classy, elegant way. Prestige comes in two more styles that can be easily adapted to any fashion online store.

As storytelling has proven to engage customers more, the theme's designers admit that Presige is optimized to support longer-form texts for brands that want to embrace the storytelling framework. In terms of functionality, you can expect high speed, responsiveness, and all eCommerce functions that help increase conversions.

Price: $320 / one-time purchase

3. Blum

The first one on our list of the best Shopify themes for clothing stores is Blum. Blum is a niche-focused theme for fashion, health, and beauty businesses. It is designed with full-width and full-height sections for image blocks, allowing clothing brands to showcase their products strikingly. Blum's Celia theme style is the most appropriate clothing store design template. It has all the right elements laid out for you out of the box, so you can launch your online store fast with just a minimal design tweak to personalize your brand. Moreover, the Blum theme is a true bang-for-the-buck option for those looking for an affordable Shopify theme from the Shopify theme store. Its built-in features rival those of themes priced above $320.

Price: $170

4.  Studio

Studio is a light, elegant, and minimal Shopify theme that works extremely well for modern fashion brands that want their products and photography to take center stage on their e-commerce site. The theme offers a pared-back aesthetic that allows product imagery to shine, and accent colors can be used throughout to help convey your brand story.

Best for:

• Fashion and clothing brands with a Scandi, minimalist, and contemporary brand image

• Displaying magazine-style editorial content and high-quality photography

• Brands who want to utilize visual brand storytelling

5. Dawn 

Dawn is the default theme for any newly registered Shopify store. It’s a versatile and visually stunning Shopify theme, greatly tailored for clothing stores. With its friendly design and focus on product showcasing capabilities, Dawn elevates your fashion brand by highlighting your clothing collection with elegance and style.

Highlight features:

• Chic and minimalist design

• Media-forward product page

• Flexible design and customization settings without having to touch any code.

6. Impulse

This is said to be the best clothing Shopify theme. Made specifically for fashion brands, this premium theme elevates online storefronts with its visually striking presentation, making it the top pick for showcasing products effectively. Out of all the Shopify themes, Impulse emerged as the standout choice.

Some key features include:

• Customizable promotions: Effortlessly create and personalize promotions suited for flash sales or product launches, maximizing engagement and sales opportunities.

• Homepage hero slider: Utilize a dynamic hero slider on your homepage to spotlight key product categories or collections, captivating visitors’ attention and guiding them towards relevant sections of your store.

• Advanced product discovery tools: Enhance user experience with sticky headers, recently viewed products, and breadcrumb navigation, facilitating seamless navigation and empowering customers to explore your offerings effortlessly.

Price: $380

7. Symmetry

Symmetry is one of the most sleek and professional Shopify clothing themes. It offers over 20 customizable sections and robust product and collection pages, making it an ideal choice for fashion brands. Renowned as a top-selling theme, it caters to both high-volume online stores and those with brick-and-mortar locations.

Some key features include:

• Seamlessly integrate social media links to engage first-time visitors and foster loyalty across platforms

• Enhance shopping experiences with personalized order touches, like custom names for gifts

• Offer intuitive filtering options for quick product searches, enhancing the overall shopping experience

Price: $360

8. Retina

For those in search of Shopify themes for clothing that not only exude cleanliness but also deliver essential functionalities tailored for exceptional online experiences in the fashion realm, Retina stands out as an exemplary choice. This is one of the best Shopify themes for clothing.

Some key features include:

• Effortlessly offer a variety of clothing SKUs, including different colors and sizes, directly from a single product page, providing customers with convenient options.

• Drive urgency and boost sales by effectively promoting time-sensitive deals with dynamic countdown timers and attention-grabbing banners

• Showcase reviews from satisfied customers directly on your product pages, helping build trust and confidence among potential buyers.

Price: $220

9. Baseline

Baseline is one of the eCom Shopify themes emphasizing typography, making it an excellent choice for eccentric and bold brands. Its brutalist design patterns, grid layout, color schemes, and type settings contribute to its unique look and feel within eCom design.

Some key features include:

• Dynamic promotion tools

• Sales booster features

• Enhanced product viewing

• Streamlined navigation

• Engaging product presentations

Price: $350

10. Origin

It stands out as one of the top Shopify themes for clothing. In your search for the best Shopify theme for clothing stores, the Origin theme stands out as a top contender. Designed to strike the perfect balance between boldness and subtlety, Origin offers a harmonious blend of striking visual elements and refined elegance, making it an ideal choice among Shopify clothing store themes. 

Some key features include:

• Create an Engaging Experience

• Showcase Your Collections

• Streamline the Shopping Journey

Price: Free 

11. Influence

Influence is a standout choice among the best Shopify themes for clothing. It is known for its smart and polished design, crafted with fashion brands in mind. Influence is best for fashion-forward brands, emphasizing creative storytelling and smooth browsing experiences.

Some key features include:

• Enhancing eCom navigation with predictive search functionality, allowing users to find products quickly and easily by typing a few characters

• Prioritize a mobile-first approach for seamless browsing experiences across all devices, catering to the growing number of smartphone shoppers

• Enhance browsing with customizable menus and visual navigation, simplifying the shopping journey

• Captivate website visitors with immersive storytelling, using captivating imagery and video layouts to drive engagement and forge deeper connections

Price: $180 

12. Spotlight

This ideal choice for new eCommerce brands combines simplicity with impact, particularly in streetwear. Spotlight shines by letting products take center stage, making it a top pick among the best Shopify themes for clothing.

Some key features include:

• Consistent design throughout the store, cart, and checkout to minimize obstacles during the purchasing process

• Homepage prioritizing fashion products for maximum visibility

• Generous use of large images on the product page, ideal for displaying clothing from every angle

Price: Free

13.  Eurus – The most flexible Shopify theme for clothing stores

Eurus is a new player in the theme store yet is anticipated to become one of the best Shopify themes for clothing stores (and even other industries). This latest theme by BSS has checked all the criteria and requirements above.

Eurus is suitable for fashion eCommerce because of its high responsiveness and functions to convert visitors into buyers, such as:

• Quick view

• Vivid product displays

• Smart navigation

• Order/inventory management

The countdown timer can also improve your fashion store's revenue by creating a sense of urgency and scarcity.

Highlight features:

• Break Free From Apps: This theme provides all you need for a high conversion rate without costly apps: 

• 4-Level Mega menu

• unlimited Product Badges

• per-page Pop-ups

• Etc

• Speed-optimized, Mobile-First, and UX enhancement smart navigation and device-detected Light/Dark modes.

• Highly Customizable with 35+ powerful sections and blocks, giving full control of creating captivating visual impact.

Price: $230

14.  Broadcast

Broadcast is a feature-rich Shopify theme designed specifically to encourage conversions. As a mobile-friendly and responsive theme, Broadcast is fantastic for fashion brands that promote their products on social media. Pre-built content pages (such as About, FAQs, and Our Story) make updating your website a breeze.

Best for: 

• Social media largely drive fashion and clothing brands

• Brands who want to keep their content fresh

• Fashion brands that prioritize marketing

15. Colorblock

Colorblock is a striking Shopify theme built for high-end fashion labels. By utilising atypical typography, customizable color blocks, and accent colors, fashion brands can create a unique look-book-style eCom site that reflects their brand identity and provides an unrivaled online presence.

Best for: 

• High-end, luxury fashion labels who want to stand out online

• Fashion brands with large and complex catalogs

• Brands who want to tell their brand stories with long-form copy

16.  Lorenza

Lorenza is a boutique-inspired Shopify theme that oozes luxury and elegance. Perfect for independent boutique retailers, this theme allows a high level of control for brands to tailor every web page to their needs. Features such as a store locator, quick view, color swatches, and a stock counter make it the perfect theme for providing a consistent customer experience from in-store to online.

Best for: 

• Visual storytelling with a range of advanced features such as mosaic image grids and split slideshows

• Brands who sell in-store and online thanks to in-store pickup options at cart

• Fashion brands who want additional support with their site

17. Portland

Portland is a minimal and elegant Shopify theme offering a range of unique features for fashion brands looking to make their mark online. Features such as dark mode and version 2.0 allow for exceptional functionality and advanced features that will keep customers coming back repeatedly.

Best for: 

• Brands who want to utilize advanced features and robust functionality

• Physical stores that are transitioning to selling products online

• Fashion brands that sell large volumes of stock in short periods 

18. Pipeline – A basic theme for clothing brands

Many people recommend the Pipeline as one of the best Shopify themes for clothing. It excels at blending a basic style with powerful visual effects. The pipeline is highly recommended as a Shopify theme for clothing that offers a parallax scrolling element. This element is renowned for keeping your site quick and simple while providing visual delight to your consumers. Plus, bright, dark, and light theme choices are available. This template is designed specifically for online retailers with substantial inventory levels.

Highlight features:

• Smart Subcollections and product filter tools

• Quick buy, slide-out cart, stock counter, store locator, color swatches, look-books, slideshow, size chart, recently viewed, mega menu

Price: $360

19. Essence

Essence is a clean and simple Shopify theme most suitable for setting up an online shop for a boutique or niche fashion brand. It’s especially perfect for clothing shops related to fitness, gym, yoga, and sports categories. With more than 26 different sections, Essence allows you to customize the theme fully to fit your brand and products. It also has many other functions, like quick buying and cross-selling, to boost conversions.

20. Amber

Amber is an elegant and stylish Shopify theme to build a store for a high-end, luxury fashion brand. This theme comes with a bold homepage layout with a split-screen style design that you can fully customize. The theme also includes two other homepage variants for setting up shops for other types of fashion and clothing products. It supports high-volume stores, in-menu promos, and pop-up ads.

21. Sydney

Sydney is a sleek and simple Shopify theme for setting up modern online stores for niche brands. It’s especially perfect for online stores that sell high-end and branded items.This theme features a minimalist design with large image previews to showcase your products. It also includes visual storytelling features to highlight specific products, a built-in dark mode, countdown timers, promo tiles, and various other options to boost your conversions and sales.

22. Mojave – A modern Shopify theme

Mojave is a theme whose contemporary design can satisfy the needs of modern, fashionable brands seeking a strong presence online. The theme is great for high-volume and physical stores and comes with functionalities that will make the user experience on your site a breeze. Functions like image hotspots, rollover, zoom, lookbooks, product tabs, videos, a size chart, a mega menu, and many more are conveniently packed and ready to run once you launch your store. The trial period is free. You are entitled to payment once you publish your site.

Price: $350 / one-time purchase

What to look out for when choosing templates for your store

Start with user-friendliness: Customers love easy shopping

User-friendliness should top your list when you’re picking a Shopify template. If your customers can’t figure out how to get around your site, they’ll leave. You want an intuitive layout. Check if the menu is easy to navigate and if the buttons and calls to action are easily found. The checkout process should also be smooth and simple. Frustrating your visitors with clunky navigation is a surefire way to lose potential sales, while a seamless experience keeps them returning.

Don’t underestimate mobile-responsiveness: Everyone shops on phones

Mobile responsiveness isn’t optional. Most of your customers are shopping from their phones, and if your site doesn’t work on mobile, you’re losing money. Ensure your template looks good on all screen sizes and that everything works with touch interactions. Look at the demo on your phone. Does it look professional? If not, keep searching. A mobile-friendly site is crucial for capturing those on-the-go purchases.

Features matter: They’re more than just bells and whistles

Features aren’t just extras; they’re essential. Your template needs the right tools to meet your business goals. Check if it supports your needs, like:

• Blog integration

• Hero images

• Dynamic filters

Make sure product grids and pagination are easy to use. You should be able to test these features in a demo. A feature-rich template helps you create a standout shopping experience.

Customization is key: Make your store unique

Your store shouldn’t look like everyone else’s. That’s where customization comes in. You want a theme that lets you change colors, fonts, and layouts to match your brand. Can you customize headers and footers? Are there options for unique calls to action? Look for a template that easily integrates your brand assets, like logos and images. The more customizable your theme, the more it can grow with your brand.

Customer support is your lifeline: Don’t overlook it

Customer support might not be the first thing you consider, but it’s crucial. If something goes wrong, you need help fast. Look for a template with reliable, 24/7 support. Check if there’s detailed documentation and tutorials. Make sure the theme is from a reputable vendor known for good assistance. If you don’t have in-house developers, this is even more important. Good support can save you from costly downtime.

Be smart about cost: Balance features and prices

Think about cost. You don’t want to blow your budget, but you don’t want to skimp on features. Free themes are great for tight budgets but paid themes often offer more advanced features and better performance. Make sure the price aligns with what you’re getting. Watch out for hidden costs, like fees for additional features or updates. A cost-effective theme will give you the best return on your investment.

Related reading

• Shopify Email Templates
• Shopify Blog Templates
• Shopify eCommerce Templates
• Shopify Web Design Services
• Shopify Custom Theme Development
• Shopify Landing Page Templates
• Best Paid Shopify Themes
• Hat Store Shopify Templates
• High Converting Shopify Themes

5 best practices for using themes and templates for your Shopify store

1. Prioritize mobile design for Shopify fashion stores

With over half of all web traffic coming from mobile devices, designing for mobile users is essential. Ensure your Shopify fashion store is responsive and performs well on smaller screens. Use tools like Google’s Mobile-Friendly Test to get feedback on mobile performance and make improvements. If you want a mobile-first theme, consider Electro. It achieves a 90+ Google Pagespeed score on mobile, which can enhance user experience and reduce bounce rates.

2. Choose a unique color scheme that resonates

Your Shopify store’s color scheme is crucial. It affects brand identity, accessibility, and user experience. According to a Loyola study, using a signature color can increase brand recognition by 80%. Don’t stick with the template’s default colors. Select hues that align with your brand and consider color theory and psychology. For example, red evokes excitement, while blue conveys trust.

3. Understand free Shopify themes are often based on dawn

Since Shopify’s Dawn theme was released in July 2021, it has become the foundation for many free themes. 

• Crave

• Sense

• Craft

• Refresh

• Ride

• Colorblock

• Taste

• Studio

Are all based on the same code and settings as Dawn. The main difference is the default settings. Customizing these settings lets you easily make your store look unique.

4. Keep your Shopify fashion store design simple

With so many customization options, it’s tempting to add too many:

• Animations

• Images

• Widgets

However, an overloaded design can overwhelm visitors. Focus on simplicity. Make your navigation clear and your calls to action stand out. Use concise copy to convey your message. This will create a more enjoyable experience for visitors.

5. Choose Shopify 2.0 themes for future flexibility

Shopify 2.0 is the future of Shopify. Themes that use this new architecture are more flexible and feature-rich. They make it easier to add content and create a unique store design. Look for the green “OS 2.0” badge in the official theme store when buying a theme. Avoid older themes that don’t use the 2.0 architecture. They may be cheaper, but you’ll miss out on the benefits of the latest features.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Ever feel like your Shopify product pages need that special touch? Instant might be your game-changer. With its drag-and-drop interface, even the most tech-averse can craft high-converting landing pages and more without writing a single line of code. It's almost like magic. 

Instant integrates with Figma and other eCommerce tools, fitting right into your existing workflow. Imagine being free to tweak every detail of your store's design while boosting performance and conversions. That's what Instant offers.