How to add a discount Pop Up to your Shopify store in 6 easy steps

A potential customer lands on your Shopify store, casually browsing, when a perfectly timed discount pops up, offering just the incentive they need to complete their purchase. Sounds ideal. Pop-up discounts can be game-changers for boosting sales and reducing cart abandonment. If you're wondering how to add a pop-up on Shopify, you've come to the right place. In this article, we'll guide you through the steps to create these engaging offers, helping you learn how to easily add a discount pop-up to your Shopify store.

One powerful tool to help you achieve this is Instant's Shopify product page builder. It simplifies the process, allowing you to focus on crafting the perfect offer rather than getting bogged down in technical details.

Table of Content

• What are discount pop ups on Shopify?

• Why offer discounts on your Shopify store?

• How to add a discount pop up to your Shopify store

• 7 Best apps for adding discount pop ups on Shopify

• 6 Best practices for using discount pop ups on Shopify

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

What are discount pop ups on Shopify?

Shopify discount popups are like digital greeters for your online store. They snag visitors' attention with irresistible offers, turning casual browsers into loyal customers. These pop-ups can spring up immediately when someone lands on your site after they've poked around a bit, or just as they're about to leave. The goal? Keep them engaged and boost your sales.

The magic of these popups lies in their offers. Whether it's a percentage discount, a buy-one-get-one-free deal, or free shipping, these promotions entice visitors to take action. And it's not just about the sale. You're also building a valuable email list by offering a discount in exchange for an email. This means you can keep the conversation going with those customers, sending them newsletters, updates, and future deals long after they've left your store.

Weighing your options: Shopify discount codes vs automatic discounts

When it comes to discounts, you've got options. Shopify discount codes and automatic discounts each have their strengths. Discount codes are straightforward. You create a code for a discount, and customers enter it at checkout. They can be set up for a dollar amount, a percentage off, or perks like free shipping.

Automatic discounts, on the other hand, are seamless. They apply discounts automatically when customers add eligible items to their cart. No code is needed. This makes for a smoother checkout process. To set these up, you'll often use a Shopify discount app. Both discounts can coexist in your store, providing flexibility to cater to different customer behaviors and preferences.

Why offer discounts on your Shopify store?

Attracting new customers to your Shopify store is crucial for growth. Different types of discounts entice different people. Some prefer percentage cuts, while others love fixed-amount deals or free shipping. By offering a mix of discounts, you reach a broader audience. This diverse approach means more people are likely to check out your store and make a purchase. 

Boosting conversion rates with smart offers

Getting more people to buy when they visit your store is vital. Discounts can make this happen. Time-limited deals create urgency, nudging customers to act fast before they miss out. When discounts match customers' wants, the buying process feels smoother, leading to more sales. 

Encouraging repeat business with loyalty discounts

Loyal customers are your store's backbone. Offering discounts to those who have shopped with you before makes them feel appreciated and more likely to return. Studies show that repeat customers spend significantly more than new ones. You boost their lifetime value and bottom line by giving them a reason to return. 

Clearing out inventory with strategic discounts

Every store has products that need to go, whether seasonal items or not moving. Discounts like clearance sales or BOGO offers can help you clear old stock. This frees up space and ensures you're not stuck with items that won't sell. 

Enhancing the customer experience with a variety

Customers love feeling like they're getting a deal. By offering various discounts, you cater to different preferences and make shopping more enjoyable. This positive experience can lead to increased satisfaction and loyalty. 

Gaining a competitive edge with exclusive deals

Staying ahead of the competition is crucial in eCommerce. By offering unique discounts, you differentiate your brand and attract deal-seeking customers. This helps you stand out and become a preferred shopping destination. 

Gathering insights with discount data

Each discount type provides valuable data that can guide your future marketing strategies. You can better understand customer behavior and preferences by analyzing what works and what doesn't. This information helps you refine your approach for even better results. 

Boost conversions with Instant's drag-and-drop interface

With Instant, you can create stunning, customized pages without any coding knowledge. Its intuitive drag-and-drop interface lets you design high-converting pages quickly and easily. Instant also integrates seamlessly with Figma and other eCommerce tools, making it a versatile choice for enhancing your online store's performance and increasing conversions.

Ready to take your Shopify store to the next level? Try Instant's Shopify product page builder today! 

How to add a discount pop up to your Shopify store

Want to boost conversions on your Shopify store? Adding a discount popup is an effective way to engage your audience. Here's how to do it.

1. Pick a popup app

Head to the Shopify App Store. You’ll find a range of popup apps with different features. Look for one with good reviews and options like ready-made templates and easy integration. Ensure it has features that fit your needs, like automatic discount code creation.

2. Choose the right template

Most popup apps come with templates. Choose one that matches your brand's style. For example, a spin-to-win popup can make shopping more fun. Or go for a simple email collection popup to grow your mailing list. Whatever you choose, ensure it’s mobile-responsive since many visitors will use their phones.

3. Customize your design

Now it’s time to design your popup. Use the app’s drag-and-drop editor to change colors, fonts, and messaging. Keep your design on-brand, and make sure the offer is clear. Use action-oriented CTAs like “Claim 10% Off Now!” and add visuals to grab attention. Highlight the benefits and consider adding urgency with a countdown timer.

4. Set triggers and targeting

Decide when and who should see your popup. Use triggers like exit-intent to catch visitors before they leave or time on the page to show it after browsing. Target specific groups like new visitors or returning customers for more effective engagement.

5. Launch and test your popup

Once you’re happy with the design and setup, it’s time to launch. Most apps let you test the popup live first, so ensure everything works smoothly.

6. Keep the discount top of mind

After launching, consider adding a sticky bar or banner to remind visitors about their discount as they browse. This increases the chance they’ll use it.

Pro tip: Keep testing

Regularly test and tweak your popups. Try different designs, offers, and triggers to see what resonates. Monitor metrics like conversion rates and email sign-ups to refine your strategy.

7 Best apps for adding discount pop ups on Shopify

Sure, here are the top apps for adding discount pop ups on Shopify:

1. Instant: your Shopify product page builder

Instant is a game-changer for creating Shopify pop ups without coding skills. With Instant, you can create stunning, customized pages without any coding knowledge. Its intuitive drag-and-drop interface lets you design high-converting pages quickly and easily. Instant also integrates seamlessly with Figma and other eCommerce tools, making it a versatile choice for enhancing your online store's performance and increasing conversions.

Ready to take your Shopify store to the next level? Try Instant's Shopify product page builder today! 

2. Coupon X: Discount pop up mastery

Coupon X is vital for eCommerce owners aiming to boost sales and curb cart abandonment. Create engaging coupon popups, promo codes, and discounts to enhance customer experience and revenue. It allows easy customization and has advanced targeting options, including page, cart, and country targeting. Start for free, but the paid plans unlock advanced features.

Pricing:

• Free Plan: Limited to 500 visitors/month.

• Basic Plan: $9/month or $90/year.

• Pro Plan: $25/month or $250/year.

• Growth Plan: $49/month or $490/year.

3. Sales pop up: Multi-functional pop up tool

This app offers more than just discount popups. It includes exit intent popups, announcement popups for flash sales, email popups, and newsletter popups to boost subscriber lists. Customize popups with pre-built templates and manage them with an intuitive dashboard. Access responsive support whenever needed.

Pricing:

• Basic Plan: $7.95/month for 5 popup types and unlimited views.

• 14-day free trial available.

4. Pop ups by Storeva: Email list builder

Storeva is perfect for growing your email list as it integrates with lead capture apps. Entice visitors with coupons to sign up for newsletters. Manage multiple campaigns and decide when and where to display them. Easy setup and translation options enhance its appeal.

Pricing:

• Economy Plan: $9.99/month for up to 1000 visitors.

• First Class Plan: $24.99/month for up to 15,000 visitors.

• Private Jet Plan: $69.99/month for larger stores.

5. POWR popups: Email capture and more

POWR is excellent for generating email captures with opt-in popups. Customize promotional popups for special occasions and include phone numbers for SMS campaigns. Use the trigger feature to control popup displays and set unique event triggers.

Pricing:

• Starter Plan: $4.49/month billed annually.

• Pro Plan: $13.49/month billed annually.

• Business Plan: $89.99/month billed annually.

6. Email Pop-Ups spin exit popups: Engage and convert

Create unlimited popups to grow your email list, boost sales, and recover abandoned carts. Engage visitors with discounts for newsletter sign-ups. A/B test popups and manage multiple accounts from one spot with advanced features in paid plans.

Pricing:

• Free Plan: Limited to 1000 visitors/month.

• Basic Plan: $25/month billed annually for 10,000 visitors.

• Pro Plan: $59/month billed annually for 50,000 visitors.

• Agency Plan: $119/month billed annually for 50,000 visitors.

7. Adoric: Email and exit-intent popups

Adoric helps create and customize email and exit-intent popups to capture customer info and grow email subscriptions. Use A/B testing, targeting options, and analytics to optimize popups. Exit-intent features boost the chances of customer engagement.

Pricing:

• Free Plan: 1000 pageviews/month for 1 domain.

• Basic Plan: $9/month for 7,000 pageviews.

• Essentials Plan: $29/month for 25,000 pageviews.

• Standard Plan: $79/month for 100,000 pageviews and 2 domains.

6 Best practices for using discount pop ups on Shopify

1. Timing and triggering: Captivate without disrupting

Timing is everything. Don’t hit your customers with a discount popup the moment they arrive. Give them a moment to breathe. A delay of 30 seconds or a trigger after browsing a couple of pages can make your popup less annoying. 

Exit-intent popups are your best friend here. They catch users right before they leave and offer them a reason to stay. You can also trigger popups based on actions like scrolling or spending time on a product category. This keeps the popup relevant and effective.

2. Design and layout: Keep it simple, make it shine

Your popup design should be clean and straightforward. Use bold colors and clear fonts to make your offer pop, but it should still match your brand’s look. Remember that many people shop on their phones, so design popups that look good on all devices. Use high-quality images relevant to your offer to catch the eye. If your discount applies to a specific item, show it in action.

3. Content and messaging: Be direct and engaging

Your popup headline should be direct and engaging. Something like “Get 20% Off Your First Order!” immediately tells visitors the offer's value. Make your call-to-action buttons large and easy to click using action-oriented text like “Claim Your Discount.” Clearly state what the visitor gains by interacting with the popup, whether it’s a discount, free shipping, or something else.

4. Offer transparency: Be clear and trustworthy

Be upfront about the terms of the discount. Explain any minimum purchase requirements, expiration dates, and applicable products or categories. Use customer testimonials or a counter showing how many people have used the offer to build trust.

5. Compliance and user experience: Respect and ease

Always give users an easy way to dismiss the popup if they’re not interested, like a “No thanks” link or a visible close button. Ensure your popup strategy complies with legal requirements, such as GDPR, especially if you collect email addresses or personal info.

6. Personalization: Tailor the experience

Use customer data to create more personalized popup offers. Returning visitors could receive a different message from first-time visitors. Implement dynamic popup content based on user behavior or demographics to make the offers more relevant.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Are you looking to boost your Shopify store’s conversion rates? Pop-up discounts are a proven strategy to capture visitor attention and incentivize purchases. You can create urgency and motivate customers to act by offering time-sensitive deals. 

Whether it’s a first-time discount or a special offer for returning visitors, pop-ups are a flexible way to engage your audience and increase sales. They can be easily customized to match your store’s branding and messaging. With the right pop-up app, you can quickly implement this strategy and start seeing results.