27 Stunning & effective examples of Shopify popup you can copy

Running an online store can feel like juggling a dozen tasks at once. You're always looking for ways to increase sales and engage customers. That's where Shopify popups come in handy. If you're wondering how to add a popup on Shopify, you're in the right place. This article will guide you through the process, offering stunning and practical examples of Shopify popups you can copy to boost conversions.

Instant's Shopify product page builder can streamline this process, making it easier for you to implement eye-catching popups that work.

Table of Contents

• Why adding popups can benefit your Shopify store

• Step-by-step guide on how to add a pop up on Shopify with Instant

• 5 Common types of popup design

• 27 Stunning & Effective Examples Of Shopify Popup You Can Copy

• 5 Best practices for using popups on Shopify

• 7 Best Shopify popup apps to try

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Why adding popups can benefit your Shopify store

Popups on Shopify are like the friendly greeters of your online store. They’re there to catch your visitors’ attention and guide them in ways that boost your store’s performance. Imagine someone landing on your site for the first time. 

A well-timed popup can encourage them to sign up for your newsletter by offering a discount on their first purchase. This increases your email list and gives them a reason to stick around and explore. 

Powering up your conversion rates

When implemented strategically, popups can do wonders for your conversion rates. The average popup conversion rate is 11.09%. But if you know how to implement this tool correctly, you can achieve even more significant results. 

They allow you to promote products, announce sales, and highlight offers without overwhelming your visitors. You’re more likely to turn casual browsers into committed buyers by providing relevant information immediately.

Building trust and transparency

In the world of online shopping, trust is everything. Popups can help you convey crucial information like shipping details or return policies when your customers need it most. This transparency builds trust and encourages visitors to complete their purchases. By offering personalized messaging, you can create a more tailored shopping experience that resonates with your audience.

Growing your email list and beyond

Your email list is one of your most valuable assets. Popups can be a powerful tool for growing it by offering sign-up incentives. Once you have those email addresses, you can nurture customer relationships through targeted marketing campaigns. This can lead to repeat business and increased customer loyalty over time.

In the competitive world of e-commerce, popups are a powerful tool that can help you enhance the user experience and improve overall website performance. By capturing visitors’ attention, driving conversions, and conveying essential information, you can create a more engaging and informative shopping experience for your customers.

Step-by-step guide on how to add a pop up on Shopify with Instant

5 Common types of popup design

1. Welcome/Entry popup: The warm hello

When visitors land on your site, a welcome or entry popup immediately greets them. This type of popup creates an immediate connection, setting the stage for what your brand is all about. It’s like offering a handshake when someone walks through your door, encouraging them to look around.

2. Timed popup: The patient nudges

Some visitors need a moment to settle in before you make your offer. Timed popups wait a bit before appearing, usually after a set time that aligns with how long users typically stay on a page. This approach feels less intrusive and increases your audience's chances to engage.

3. Scroll-triggered popup: The interest indicator

A scroll-triggered popup is all about engagement. It waits until a user has scrolled through a certain percentage of your page, showing interest in what you offer. By targeting those already invested, you’re more likely to convert them into customers.

4. Click-through popup: The helpful guide

Designed to facilitate the shopping experience, click-through popups appear when a visitor interacts with a specific element on your page. They guide users to particular products or actions, streamlining their journey and encouraging conversions. It’s like offering assistance exactly when they need it.

5. Exit-Intent popup: The last chance offer

These popups activate when a visitor is about to leave your site. They don’t interrupt the browsing experience but serve as a last attempt to capture interest, often by providing a special offer or discount. It’s a subtle way to encourage visitors to reconsider before they walk away.

Enhance Your Shopify Store with Instant

If you want to enhance your Shopify site, Instant is a user-friendly Shopify product page builder that helps you create advanced pages without coding know-how. Its intuitive drag-and-drop interface lets you quickly design and publish:

• High-converting landing pages

• Product pages

• Many more

Try Instant's Shopify product page builder today!

27 Stunning & Effective Examples Of Shopify Popup You Can Copy

1. Chubbies cross-selling popup 

Chubbies know how to make a splash! When you add a pair of swim trunks to your cart, a little popup appears, suggesting some cool tees to complete your beach look. This seamless integration ensures the popup feels helpful rather than intrusive, guiding shoppers toward curated recommendations that elevate their purchase.

To copy Chubbies’ style, here are our pro tips for you:

• Timing is Key: Pop up right after they add something to their cart. Don’t wait too long, or they might forget about it.

• Keep it Relevant: Suggest items that go with what they’re buying. Don’t recommend winter coats with swim trunks!

• Less is More: Don’t overwhelm them with too many choices. Stick to a few carefully selected items.

2. Living Spaces Shopify upsell popup

Living Spaces doesn’t stop at just one type of popup; they masterfully combine upsell, cross-sell, and lead-generation popups throughout the customer journey. 

For example, when you add a new piece of furniture to your cart, they present a compelling upsell offer: furniture protection; they also use cross-sell popups to suggest complementary products like throw pillows or rugs when someone adds a sofa to their cart.

Living Spaces uses email sign-up popups offering enticing rewards, such as a chance to win a valuable gift card. These popups help the brand build an engaged subscriber list while creating excitement for new customers.

The result? A cohesive popup strategy that addresses different customer needs—enhancing the shopping experience at every stage and boosting conversions.

3. AccuFix Cosmetics’ FOMO Floating Popups

AccuFix Cosmetics knows how to keep things exciting. They use these cool floating popups that show what other people buy now. These popups appear subtly at the bottom corner of the screen during a customer’s browsing session, showcasing real-time social proof such as:

• “Sarah in New York just purchased this item 5 minutes ago.”

• “Hurry! Only three left in stock.”

These alerts create a dynamic shopping experience where customers feel encouraged to act quickly, driven by the actions of others and the scarcity of the products.

4. Allswell product recommendation slide-in popup

Allswell, a sleep and wellness brand, knows that a good night’s sleep is essential. They use slide-in popups to recommend products that perfectly complement your current purchase. It’s like having a personal shopping assistant guiding you towards a more restful night.

Unlike traditional popups, which can feel intrusive, Allswell’s slide-ins are designed to blend seamlessly into the shopping journey, appearing naturally when a shopper pauses or scrolls through a product page.

5. Duradry Shopify upsell popup

Duradry, a brand specializing in premium sweat-control solutions, uses upsell popups to encourage customers to buy more while saving money. One of their standout strategies is offering bundle discounts on related products.

For instance, when customers add Duradry AM deodorant to their cart, they’re prompted with an upsell popup suggesting a bundle that includes the AM deodorant, PM deodorant, and body wash at a discounted price.

6. Product detail page - Tesla

Takeaways for pre-purchase upsells:

• Promote your most reviewed or most sold products.

• Offer upsells within a reasonable price range: customers rarely pay more than 25% of what they plan to spend.

• Physical products: Extended warranty or premium support are good options for upsells.

• A comparison chart on the product page to recommend premium or upgraded versions can be an effective tool for upselling.

• Create urgency: A limited-time discount can incentivize customers to act on your upsell quickly.

7. Product detail page - Ooni USA

Takeaways for pre-purchase cross-sells:

• HubSpot Research says that bundling is the most popular strategy for cross-selling. 63% of surveyed sales teams offer bundles.

• Avoid overwhelmed options that make it difficult for customers to make decisions.

• Cross-selling is most effective when the additional product or service is much lower than the initial purchase. Cross-sell products should be at least 60% cheaper than those added to the cart.

8. Product detail page - Bodybuilding

Takeaways for pre-purchase upsells:

• Upselling into a subscription is an effective option.

• Display testimonials for the upsell where possible.

• If you have customer personas, use those to make relevant suggestions.

9. Leesa.com

Leesa.com is an online mattress retailer with a clever exit popup strategy to capture visitor emails. Instead of using a direct call-to-action to obtain customer emails, Leesa.com opts for a more subtle approach.

A friendly message popups when a visitor attempts to leave the website: "Wait, don’t go.” This message serves as a gentle reminder that the visitor has not yet completed their interaction with the website.

10. Mobile Fun

Mobile Fun is another example of a website that uses exit popups to engage visitors. In addition to leading users to high-converting pages, it offers them a discount code for signing up. This encourages visitors to stay on the site and increases the likelihood of conversion. Using these clever exit popup strategies can:

• Improve your engagement rates

• Capture visitor data

• Drive more revenue

11. J.Crew

The exit popup used by J.Crew is both simple and sophisticated. It prompts visitors to join the J.Crew passport program, which entitles them to a further 15% discount on their order. The passport scheme has additional advantages, like exclusive perks and points, making it even more appealing to customers.

The vibrant popup has a pleasing color palette and a well-crafted CTA button, adding to its effectiveness.

12. Brooks Brothers

Brooks Brothers, a popular upscale clothing retailer, uses an exit-intent popup to encourage customers to make larger purchases. The popup offers a “buy more, save more” discount that increases as the customer adds more items to their cart.

This strategy entices customers to spend more and provides a sense of urgency to complete their purchase before leaving the website. Brooks Brothers can increase their average order value and drive more revenue by using this exit popup.

13. Nike

Nike is a prime example of a brand that effectively uses exit popups to gather information about its target audience. By asking for details such as email address, date of birth, and shopping preferences, they create personalized marketing campaigns that cater to specific demographics.

For instance, if a user indicates that they frequently purchase running shoes, Nike tailors their email promotions to showcase new releases or sales on running shoes.

14. Zutano

Zutano is making a commendable attempt to retain its website visitors by providing an enticing $10 discount on their next purchase. The offer is especially appealing because users can obtain the coupon code without disclosing personal information or committing.

On top of that, the exit popup is well-designed with a captivating headline and visuals that align with the brand’s image, making it a visually appealing experience.

15. Everlane

Everlane has a straightforward approach to collecting email addresses from their website visitors. Their exit popups contain a concise offer: “Get a 10% discount on your first order.” Interested visitors can redeem the discount by sharing their email addresses and shopping preferences.

The exit popup design aligns with the brand identity by being visually pleasing and minimal. This strategy enables Everlane to classify and segment new visitors based on purchasing behavior and preferences.

16. Bloomberg

Bloomberg’s use of a countdown in their exit popup is a classic example of creating urgency and scarcity to encourage users to act quickly. By offering a 30% discount on their annual plan, Bloomberg incentivizes users to commit to a long-term subscription. This tactic increases the chances of converting the user and helps retain them for a more extended period.

17. Kiss My Keto

Kiss My Keto has implemented an effective strategy to prevent cart abandonment by utilizing a limited-time offer that triggers FOMO. If visitors add items to their cart but attempt to leave before purchasing, a popup offers an extra 15% discount if the order is completed within 15 minutes.

This approach creates a sense of urgency, prompting individuals to act impulsively and purchase.

18. Tigerlily

Tigerlily specializes in women’s clothing, apparel, and swimsuits. Their products are simple yet sophisticated and upscale. There are a few different things that I like about it. 

For starters, they have a professional-looking image that Instantly lets new shoppers know about the types of products they sell. I’m sure you understand how vital the visual component is to e-commerce sales and marketing. So, including a strong image in a popup can be powerful. 

Like the rest of their brand, Tigerlily’s popup has a straightforward, minimalist feel with a sharp, tight copy. Notice how the dark fonts and space between the copy and white background naturally draw shoppers’ eyes to the offer. 

Plenty of “negative space” like this is an effective technique for Instantly bringing attention to the offer and letting shoppers know what’s in it by signing up. Tigerlily doesn’t waste any time letting the benefits of opting in be known, either. But rather than offering a percentage off as Pipcorn did, Tigerlily gives shoppers $20 on their first order for subscribing. 

19. HELM Boots

Austin, Texas-based brand HELM Boots sells handcrafted premium leather footwear. Explore their site, and you’ll quickly notice that they put a lot of time and energy into creating an enjoyable online shopping experience and have a definite attention to detail.

A few seconds after arriving, this popup appears. The keywords here are “a few seconds.” Using a timed popup is a strategy that more and more brands are using, with many having great success. Rather than Instantly hitting a shopper with a popup, businesses like HELM Boots wait a few seconds or longer to give the shopper a second to get their bearings. 

While not all brands have the financial wiggle room to offer $50 off and still make a reasonable profit, this shows the impact targeted offers like these can have. That’s why it’s wise to crunch the numbers and see how big of a discount you can afford to get shoppers to sign up.

A HELM Boots Case Study

Deep discounts like the one HELM Boots offers may be worthwhile considering the potential long-term value. Besides, it’s dead simple for a shopper to enter their information because all HELM Boots requires is their email address. 

This is the same approach Tigerlily takes and should result in more shoppers going through the option process. So always keep it as basic as possible, asking only for essential information.  

20. SoYoung

Here’s a brand that sells “elevated lunch boxes, cooler bags, backpacks, and accessories constructed of raw linen and washable paper.” All the products are expertly designed and have the “cool factor.” 

SoYoung is one of the more interesting Shopify popup examples because they take a slightly different approach. Rather than offering a discount, exclusive access, etc., they have a giveaway where shoppers can enter to win free loot. 

SoYoung also uses a timed popup that doesn’t appear until shoppers have scrolled down and checked out some of their products. 

21. Pipcorn

Pipcorn is an heirloom snack brand focused on delivering creative food products to customers. This brand highlights its healthy snack lines without sacrificing delicious flavors. Pipcorn also focuses on getting customers to sign up using its Shopify email popup strategy. 

Pipcorn gets it right because it has a no-nonsense approach to its Shopify subscription popup strategy. It offers customers a 15% discount to sign up, plus first dibs on special deals and new snacks. This approach can work well for those interested in getting ahead of the curve. Please remember that psychological devices like the fear of missing out can yield powerful results.

22. Gaiam

Gaiam is a fitness fashion brand that delivers high-quality products and stylish designs. This brand takes fitness to another level by making it part of people’s lifestyles. It also does Shopify subscription popups well.

Gaiam doesn’t beat around the bush to welcome newcomers. It offers a 20% discount on its entire site. That deal is hard to beat! Plus, this incredible Shopify newsletter popup uses a tasteful design overlaid on the site. It conveys the brand’s spirit, giving customers a sense of what this brand is truly about. So, take it from Gaiam and welcome customers by offering them an offer they can’t refuse.

23. Grenco Science

Grenco Science is a vaporizer brand under the GPen trademark. Its products are an alternative to standard vaping devices. This brand also puts an exciting twist to its Shopify email popup approach.

The welcome Shopify email popup asks customers to join in exchange for 20% off their first order. Nevertheless, linking their social media profiles prompts customers to enter the brand’s mailing list. This approach is quite interesting as it goes beyond a traditional email marketing campaign. It also aims to link social media marketing to traditional email marketing. 

This novel tactic allows the brand to connect with customers more deeply. Customers can sign up with their email addresses only. This strategy offers the best of both worlds.

24. The Flex Company

The Flex Company is a cosmetic and beauty brand aimed at women from all walks of life. It also offers a select range of top-quality period products that are hard to beat. The Flex Company has also put a lovely touch on Shopify subscription popups.

This incredible Shopify sign-up popup says, “JOIN THE FLEX FAM.” This creative device invites newcomers to become part of a family. It’s not just about the 10% discount. It’s about becoming part of a select group of folks who favor this brand.

Please remember that evoking a sense of belonging, such as a family, can significantly impact your customers’ minds.

25. Alpine Labs

Alpine Labs offers cutting-edge cameras and photography equipment. Pros and amateurs can find the best photography equipment on the market. The brand’s innovative technology provides endless creative possibilities. It also does Shopify subscription popups well.

Alpine Labs offers a discount for new subscribers. Although it’s only 10%, it’s enough for customers to send over their email addresses. Also, while some popups require a name, Alpine Labs only requires an email address. The fewer fields, the more likely a customer is to leave their details and submit the form. 

26. Inkbox

Inkbox is a tattoo product brand with some incredibly beautiful designs. They use the increasingly popular gamification trend to encourage customers to sign up for their mailing lists. Gamification involves letting customers play a little game to get a reward. In this case, customers can spin a wheel to earn a saving from their order. 

Once the customer spins the wheel, they see which prize they won and can claim it by entering their email address. It’s an effective Shopify newsletter popup that distracts customers from what they do – giving you their details! 

27. Kylie Cosmetics

This design is exciting for a couple of reasons:

• Position: By displaying the popup at the bottom of the screen, Kylie Cosmetics’ team made sure the bar would be visible even when the user scrolls down

• Colors: Using black on a primarily gray website successfully attracts visitors’ attention to the bar.

5 Best practices for using popups on Shopify

1. Don't overdo the number of Shopify popups

Imagine visiting a site only to be greeted by a flurry of popups. Not fun, right? It’s like trying to converse with someone who won’t stop interrupting. Limit yourself to one popup that aligns with your current focus. A clean, focused approach keeps visitors engaged and less likely to bounce away.

2. Avoid being annoying or intrusive with Shopify popups

Popups can be helpful but can also become a nuisance if mishandled. Timing is everything. Avoid bombarding your visitors with too many windows too soon. Instead, aim for relevance and ensure that your messages are easily dismissed. This way, your popups become a helpful guide rather than an unwelcome guest.

3. Personalize your Shopify popups for better engagement

People love it when things feel tailored to them. Personalizing your Shopify popups can go a long way in building a connection with your audience. Whether addressing them by name or offering recommendations based on their past interactions, a personal touch can enhance the shopping experience and foster loyalty.

4. Keep Shopify popups concise and clear

Nobody has time to wade through a wall of text. Your visitors should be able to understand your offer in seconds. Use clear, concise language and engaging visuals to communicate your message quickly and effectively. This approach respects your audience’s time and keeps them engaged.

5. Use A/B testing to optimize your Shopify popups

Testing is your friend. A/B testing helps you understand what resonates with your audience. Experiment with different timings, text, and visuals to find the perfect combination. This isn’t just guesswork. With the correct data, even minor tweaks can significantly boost your popup’s effectiveness.

7 Best Shopify popup apps to try

1. Instant: The seamless Shopify product page builder

Instant is more than just a Shopify popup app; it’s a comprehensive, user-friendly Shopify product page builder designed for eCommerce teams and agencies. It allows you to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, you can quickly design and publish:

• High-converting landing pages

• Blog posts

• Product pages

• Sections

This maintains complete control over your store's design. Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. 

Try Instant's Shopify product page builder today!

2. Rivo popups: The beginner’s best friend

If you’re new to Shopify popups, Rivo Popups is a straightforward option that won’t overwhelm you. This dedicated popup app specializes in Shopify email capture popups, helping you quickly build your email list. 

You’ll appreciate the beginner-friendly popup editor, which allows you to create campaigns quickly. This free app offers automatic and manual discount codes to assist you in collecting emails. Key features include:

• Exit-intent email popups

• Auto-generated discount coupon codes

• A sticky coupon bar

• Basic popup timing and display rules

Best suited for Shopify entrepreneurs who want to build their email list with an exit-intent popup. This app is free to install and use.

3. Poptin popups: For the creative eCommerce entrepreneur

Poptin Popups stands out with its campaign automation features and the ability to create basic and advanced campaigns. From newsletter popups to exit-intent popups with custom offers, Poptin has you covered. 

What makes it unique is the chat widgets feature, providing customer support for store visitors. Key features include:

• A drag-and-drop popup builder

• SEO- and mobile-friendly popups

• Campaign analytics

• Basic targeting features

• A/B campaign testing

Best suited for small and mid-sized Shopify stores. You can use this app for free for 1,000 monthly visitors, with paid plans starting at $25 monthly.

4. Privy: The all-in-one marketing suite

Privy offers rich popup tools to help you build your email list and boost sales. While not a dedicated Shopify popup app, it’s part of a more extensive marketing suite that lets you collect emails and SMS subscribers. Popup types include exit-intent, spin-to-win, and more. Numerous targeting features ensure your offers reach the right customers. Key features include:

• Various popup types

• Exit-intent technology

• Email and SMS collection

• Analytics dashboard

• Targeting based on device, location, and URL

Best suited for small and medium-sized businesses that need a popup app with email and text message marketing add-ons. Free until you collect 100 email subscribers; plans start at $45/mo afterward.

5. Optimonk: The advanced popup builder

Optimonk is an advanced Shopify popup builder app that helps you create campaigns to convert visitors and share promotions. Its extensive template gallery includes options for welcome email popups, post-purchase surveys, and more. Key features include:

• 300+ premade templates

• Auto-generated coupon codes

• Visitor targeting

• A shopping quiz popup

• Campaign analytics

Best suited for Shopify stores requiring an advanced popup app. Free for 15,000 pageviews, with plans starting at $39/month afterward.

6. Seguno popups: Simplicity meets functionality

Seguno Popups is designed to help you make announcements, capture emails, and direct traffic to specific pages. It offers a good balance of core features and ease of use, which makes it ideal for small Shopify stores. Key features include:

• A popup editor inside Shopify

• Templates for common eCommerce goals

• Various display rules

• Email and SMS marketing app integration

Best suited for new and small Shopify businesses running one or two popup campaigns. Free for one campaign; usage-based pricing is $10 for every 10,000 views.

7. Sales notification popup: Building social proof

Want to boost sales with real-time notifications? To build social proof, the Sales Notification Popup app displays notifications of new orders, abandoned carts, and more. Unlike traditional website popups, these notifications appear in the screen's bottom left corner. Key features include:

• Real-time sales notifications

• Custom positions

• UTM parameter tracking

• Integration with Google Analytics

Best suited for small Shopify stores looking to increase sales with social trust. Free for sales popups; full features cost $6.99 per month.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Adding a popup to your Shopify store can be a game-changer, capturing visitor attention and driving conversions. Various apps in the Shopify App Store can help you create eye-catching popups—whether you're aiming to collect emails, promote a sale, or offer a discount. 

Look for apps that offer customization options, allowing you to adjust the design, trigger timing, and behavior to align with your brand. Integrating seamlessly, a well-timed popup can enhance the user experience without being intrusive.

Unleashing creativity with Instant on Shopify

Instant is the ultimate tool in your Shopify arsenal. It’s designed for customization without the hassle of coding. This intuitive product page builder offers a drag-and-drop interface, allowing you to create everything from landing pages to blog posts easily. 

By integrating seamlessly with tools like Figma, Instant ensures your creativity isn't stifled. You control design aesthetics while enhancing your store’s functionality and performance. With Instant, you’re not just building pages but crafting an experience that resonates with your audience.