The ultimate guide to Shopify product page customization

Crafting an effective Shopify store design is like setting the stage for your online business. Picture this: A customer lands on your Shopify site, lured by a Facebook ad or an Instagram post. Your homepage is slick, the images are sharp, and everything looks great. But then they click on a product page, and suddenly things fall apart. The layout is confusing, the images are grainy, and the descriptions are a mess. They leave your site and never come back. When you consider that 55% of visitors will leave a website after just 15 seconds, it's clear that having a strong product page is critical to your store's success.

Customizing your product pages is important in creating a strong Shopify store design. If you want to learn how to customize your product pages, Instant's Shopify product page builder is a powerful tool that can help you achieve professional-looking results.

Table of Content

• Shopify product page customization: Can I customize my Shopify store?

• Shopify product page customization: Use default theme settings

• Shopify product page customization: Edit theme code

• How to customize your Shopify store using page builder apps

• 5 Shopify product page examples to learn from

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Shopify product page customization: Can I customize my Shopify store?

Shopify is a powerhouse for customization, allowing you to tailor your product pages to reflect your brand’s unique identity. Start by choosing a theme that matches your style. These themes dictate your store's look and feel, from layout to colors and fonts. Shopify’s theme library offers a variety of options, whether you prefer something sleek or packed with features. After selecting a theme, jump into the settings to tweak colors and fonts and even add your logo.

Elevate your pages with drag-and-drop ease

Want more than what your theme offers? Shopify's Online Store 2.0 themes come with a drag-and-drop editor, allowing you to rearrange sections, add new elements, and hide others—all without writing a single line of code. This feature empowers you to modify your product pages creatively while maintaining a seamless customer shopping experience.

Supercharge customization with page builders

For those who crave even more flexibility and control, consider using page builders like Instant. These tools integrate with your theme and allow you to create uniquely designed pages using a drag-and-drop interface. You can tailor your store to fit your brand's personality without worrying about technical hurdles. It's like having a design studio right at your fingertips.

Create an experience that reflects your brand

The ultimate goal is to create a shopping experience that mirrors your brand's ethos. Whether you stick to the built-in options of your theme or use additional tools, you have a wealth of customization options at your disposal. This flexibility ensures that your Shopify store looks great and functions smoothly, providing an engaging experience for your customers.

Shopify product page customization: Use default theme settings

To start customizing your Shopify store:

• Log into your Shopify admin dashboard. 

• In the left-hand menu, click on Online Store and then Themes. 

• If you haven't installed a theme, choose one from the Shopify theme store or use the default called "Dawn." 

• With your theme selected, click Customize next to its name to open the theme editor.

• You can begin modifying your store’s look and feel.

Navigating the Shopify theme editor

Inside the theme editor, you’ll find different sections to manage various aspects of your store. These sections offer flexibility to ensure your store aligns with your brand.

Template editor for consistent design

The template editor lets you create reusable templates that apply to multiple pages across your store, ensuring consistency in design. From the dropdown at the top of the editor, select templates for different types of pages, such as product pages, collection pages, and blog posts. You can create multiple templates for various sections or pages, such as unique product page designs or custom landing pages. This saves time by automating the design of multiple pages through a single template.

Adding social media links for cohesion

Connecting your social media accounts to your Shopify store is crucial for building a cohesive online presence. Navigate to Settings and then Social Media to link your social profiles, such as:

• Instagram

• Facebook

• Twitter

Once configured, these social icons will appear site-wide, allowing customers to visit your profiles easily.

Section/block editor for page design

The Section/Block Editor is the core part of Shopify’s customization. It allows you to adjust the design of individual pages by adding or removing sections. Sections represent larger elements like:

• Banners

• Footers

• Product grids

Each section contains blocks containing elements like text, buttons, or images. Add, remove, and reorder sections and blocks to modify the layout to fit your brand’s aesthetic.

Personalizing fonts & colors

Access the style menu to adjust the color scheme for backgrounds, text, and buttons. Choose fonts that align with your brand and adjust typography for headings, body text, and other sections. Some themes allow you to switch between pre-defined color schemes or typography options.

Mobile optimization with previewer

In the theme editor, click the monitor icon in the top right to switch between Desktop, Tablet, and Mobile previews. This allows you to ensure that your store looks good across all devices.

Using the Shopify block editor for customization

The Shopify block editor is essential for creating and modifying individual store components.

Adding & removing blocks

To add a block, click on Add block or Add section, then choose the type of block you want. To remove a block, select it from the sidebar, scroll to the bottom of its settings, and click Remove. This flexibility allows you to build a dynamic store layout tailored to your needs.

Editing blocks

You can customize blocks by selecting them from the sidebar. You can adjust settings, including modifying text or images, tweaking padding and margins, changing alignment, button links, and other block content.

Moving blocks

You can reorder blocks by hovering over the one you want to move in the sidebar until six dots appear. Then, click and drag the block to your desired location within the section. The changes will be applied immediately.

Limitations of default theme settings

Default theme settings usually vary depending on the theme you are using, but there are common adjustments you cannot make to your Shopify product page template with the theme’s default setups.

Adding new sections

If you want an informative product page with many sections featuring product description, customer feedback, or a demonstration video, you should expect more than the theme’s default setups. Shopify product pages are generally limited to the design functionality you see in your store admin, and most themes in the market don’t let you change that.

Fixed product page layout

The default Shopify product page layout has a photo on the left and a product description on the right. Unlike adding new sections, you cannot change the layout and positioning of elements within the Shopify product page.

Shopify product page customization: Edit theme code

Shopify product page customization is like taking the training wheels off your bike. You’re in control, and you can steer wherever you want. If the built-in options aren’t cutting it, dive into the theme code to change things up. It’s not just about tweaking colors or fonts; you can overhaul the structure and functionality, making your product pages truly yours. With a little Liquid, HTML, CSS, and JavaScript know-how, you can create a shopping experience as unique as your brand.

Understanding Shopify’s theme code: The language of customization

Shopify themes are like a four-part band: Liquid, HTML, CSS, and JavaScript. Liquid is Shopify’s own language, handling dynamic content like product details. HTML structures your pages, CSS styles them, and JavaScript adds interactivity. To customize your product pages, you’ll need a working knowledge of these languages, especially Liquid.

Accessing the theme code: Where the magic happens

Ready to get started? First, log in to your Shopify admin panel. Then go to Online Store > Themes. Click the three-dot menu next to your active theme and select Edit code. This is where you can access all the theme files. Look for the /templates/product.liquid file (or product.json in some themes) to start customizing your product pages.

Customizing the product page template: Make it your own

Once you’re in the theme code, you can start making changes. Want to move the Add to Cart button? Change its text, style, or position. Want to customize how product variants are displayed? Go for it. Add extra sections for customer reviews, trust badges, or related products. The possibilities are endless.

Make custom changes to the product page: Let’s get specific

Modify product layout

Adjust the placement of elements like:

• Product descriptions

• Images

• Prices

For example, if you want the product description above the product images, edit the product.liquid file to reposition the relevant HTML and Liquid tags.

Add custom HTML sections

Want to embed a video or add a custom message near the Add to Cart button? Add HTML and Liquid tags where appropriate, and style them using CSS.

Style with CSS

Customizing the appearance of your product pages often requires adding or modifying CSS. Access the theme’s style files (usually under assets > theme.scss.liquid or similar) and add custom CSS rules to:

• Change fonts

• Colors

• Button styles

• Spacing on your product pages

Interactive elements using JavaScript

JavaScript can add custom interactive elements, like image sliders for product images or custom pop-up modals. Add JavaScript to the assets folder and link to it from the product.liquid file.

Previewing and testing your changes

After making edits, you can preview them in your store without publishing right away. Test how the product pages look and function on desktop and mobile devices to ensure a seamless experience for your customers.

Backing up your theme: A safety net

Before making any code changes, back up your theme. This ensures you can easily revert to the original if something goes wrong. To back up your theme go to Themes > Actions > Duplicate. This creates a duplicate copy of your current theme, which you can restore if needed.

When to hire a Shopify expert: Know your limits

While customizing the theme code can be empowering, it can also be time-consuming and complex if you’re unfamiliar with coding. Hiring a Shopify expert can save time and help ensure that the customization is done correctly, especially for complex modifications or if you’re launching a large-scale store.

How to customize your Shopify store using page builder apps

Feeling lost in the whirlwind of marketing, ads, and financing tasks? Don't stress. You can easily craft a standout Shopify store without drowning in technical details or endless code. Page builders are your solution.

Drag-and-drop customization for Shopify made easy

Do you need an accessible way to customize your Shopify product pages? Page builder apps are the answer. With features like drag-and-drop editors, they make arranging sections, adjusting parameters, and styling pages straightforward, no coding required.

Maximize design and functionality with minimal effort

Page builders let anyone, from beginners to pros, enhance their store's design and functionality. This freedom means you can unleash your creativity without a developer’s help. It's all about empowering you to create something unique.

Level up your store with a powerful page builder

Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today! 

5 Shopify product page examples to learn from

1. Crafting a strong landing page: Lull's strategy

Lull’s landing page is built with Instant, showcasing strong messaging from the hero section. They highlight a customer review for social proof. Further down, a comparison chart pits Lull against a top competitor, clearly showing why Lull is the better choice. This is a great way to win over undecided shoppers. 

To encourage them to purchase, there’s a product section featuring Lull’s best offerings, with essential details and a clear discount. A reviews section adds credibility, and a UGC segment shows real customers giving their thumbs-up. You can replicate this approach by Using Instant’s templates to design a custom product page without coding.

2. Realism in product presentation: Abbott Lyon's approach

Abbott Lyon excels in presenting personalized jewelry with authenticity. Their product pages feature high-quality images and descriptions but include a “Styled on Instagram” section. This shows the jewelry in real life, free of studio lighting and retouching, offering a realistic view.

You see the products in different skin tones and styles, making it easier to visualize how they’ll look on you. This is a clever way to leverage user-generated content to enhance product presentation.

3. Vibrant visuals and fun design: Kokada’s flair

Kokada’s product pages are as flavorful as its organic coconut spreads. Striking visuals showcase its lively packaging, creating a fun, fresh vibe. The images and page design work together to create a cohesive look, making the shopping experience enjoyable and engaging and enticing customers to try its products.

4. Friendly and informative: Lucy & Yak’s personality

Lucy & Yak’s product pages are full of personality. They use bold text, full-sized, unedited images, and detailed product and shipping information. This creates a sense of friendliness, making customers feel welcome. The page also features clear call-to-action buttons, encouraging shoppers to take the next step. This approach makes the shopping experience seamless and enjoyable.

5. Mouth-watering descriptions: Wilfreds Pies’ strategy

Wilfreds Pies knows how to make their products look enticing without relying solely on images. They use beautifully written descriptions to convey the distinct taste of each pie. Customer reviews below the description add to the appetizing appeal. This strategy works well to entice customers who are looking for something delicious.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Picture this: You're crafting a Shopify store that stands out in a crowded market. You need flexibility and creativity without drowning in code. Instant is a Shopify product page builder that breathes life into your design aspirations. With its drag-and-drop capabilities, you can effortlessly create customizable, advanced pages. This means you can swiftly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections

It’s all about maintaining control without the hassle.

Seamless integration with Figma and eCommerce tools

Let’s talk integration. You want your tools to play nice with each other, right? Instant gets that. It integrates smoothly with Figma and other eCom platforms, making it a versatile choice for enhancing online store performance. This means you can maintain your design workflow while amplifying your store’s capabilities. It’s like having a well-oiled machine at your fingertips, ready to boost conversions and performance.

Boosting conversions and enhancing store performance

Conversions are the lifeblood of any eCommerce business. With Instant’s intuitive interface and customizable options, you can build pages designed to convert. This level of customization allows you to create unique shopping experiences that resonate with your audience, ultimately leading to more sales. You’re not just building a store; you’re crafting an experience that speaks to your customers.

User-friendly design without coding headaches

Coding can be a barrier if you’re not a developer. Instant removes that barrier, giving you the power to design stunning pages without touching a line of code. This opens the door for anyone, regardless of their technical skills, to create a Shopify store that truly reflects their brand. It’s about empowerment and making design accessible to all.

Elevate your Shopify store with Instant

Instant is more than just a tool; it’s a game-changer for Shopify store owners and designers. Offering a user-friendly interface and robust customization options enables you to craft a store that stands out and converts. Whether you’re an eCommerce team or an agency, Instant is your secret weapon for taking your Shopify store to the next level.