Shopify website examples: Top designs & Features explained (2025)

A well-designed Shopify website can be the difference between a casual visitor and a loyal customer. With countless brands using Shopify to power their online stores, standing out requires more than just great products—it demands thoughtful design and innovative features that captivate and convert. 

Whether you're looking for design inspiration or practical tips to enhance your store, we've rounded up the top Shopify websites that set the standard for style, functionality, and success. From minimalist layouts to bold branding choices, this guide will show you how leading brands create online experiences that leave a lasting impression.

Best Shopify store designs: Examples of top performers

The following stores are some of the most well-known, top-performing brands on Shopify:

1. Allbirds

Allbirds is a shining example of a successful Shopify store. It's a sustainable footwear brand known for its simplicity and eco-friendly approach. The website features unique product displays and engaging storytelling, making sustainability its main theme.

2. Gymshark

Gymshark, a fitness apparel success story, is a star on Shopify. The store uses engaging visuals and a clean design that draws users in. Gymshark focuses on building a strong community, which is evident throughout the website.

3. Kylie Cosmetics

Kylie Cosmetics, founded by Kylie Jenner, sets the bar high in the beauty world. The site has a vibrant and eye-catching style. Quick-buy options make for a seamless user experience, proving that this is a cohesive and well-thought-out Shopify store. 

Allbirds, Gymshark, and Kylie Cosmetics are top examples that showcase what is possible on Shopify. Shopify hosts a diverse range of stores from various sectors, from fitness to beauty, providing opportunities to learn from established leaders.

To understand why these stores stand out, we're looking at several criteria:

1. Unique Selling Point (USP)

2. User Experience and Interface

3. Visual Appeal and Versatility

4. Integrations and Compatibility

5. AI Tech and Customization

6. Performance and Speed

7. Reliability and Accuracy

8. Cost Effectiveness

9. Learning Curves and User Support

These factors help in assessing what makes these Shopify stores successful. If you're considering starting your own Shopify journey, check out this guide to get started. Now, let's keep exploring what makes a Shopify website truly stand out.

Successful Shopify websites: Learn from these leaders

• Get inspired by top Shopify websites.

• Understand what makes them leaders.

• Learn practical tips for your site.

1. Spacegoods

The homepage is often the first stop for new visitors when they land on the Spacegoods website. Understanding the importance of a strong first impression, Spacegoods carefully enhanced their Shopify homepage with custom Theme sections.

How storytelling drives e-commerce success

Remember: the most memorable Shopify stores use storytelling to connect with their customers.

• Kylie Cosmetics: Weaves a narrative of empowerment and self-expression through bold visuals.

• Spacegoods: Shares its vision for better living through custom-built sections that enhance the brand’s ethos.

Incorporating storytelling into your Shopify design—whether through product descriptions, custom layouts, or embedded videos—helps build emotional connections with your audience.

Here’s an analysis of Spacegoods' homepage layout (and what makes it so effective!). 

2. Zen8

Zen8 redesigned their entire Shopify store using Instant Page Builder for a 50% conversion lift. 

"Previously, our website was slow, we lost a lot of traffic because of it, and sales as a result. From the day we launched our new website with Instant, our conversion rate jumped by 50%+ and has remained that way. So much that we sold out all of our stock earlier than expected." says Zen8 Founder, Victor Jarland.

3. Prodigy Disc

For Prodigy Disc, 70% of their site traffic comes from mobile users, so creating a better mobile experience was a high priority. 

That’s why they built a homepage that adapts per device:

To build their mobile-first design, they used Instant Page Builder.

“Our biggest achievement with Instant is a hero section that seamlessly adapts between desktop and mobile. This has not only improved the aesthetic appeal of our site but also the functionality, ensuring an optimal shopping experience for all visitors,” says Ben Rosenberg, Head of E-commerce & Digital Marketing at Prodigy Disc.

The role of mobile optimization in Shopify success

With mobile commerce dominating e-commerce trends, ensuring your Shopify site is mobile-optimized is critical. Here’s why:

• Faster load times: Mobile users expect quick-loading pages. Tools like Instant Page Builder can help you create mobile-first designs that perform seamlessly across devices.

• Simplified navigation: Clean, user-friendly menus make it easier for mobile shoppers to find what they’re looking for.

By prioritizing mobile design, brands like Prodigy Disc have achieved significant traffic and conversion improvements.

Creating top-tier Shopify websites

What do all of these brands have in common? They are all achieving success through a combination of strategic design choices, seamless customer experiences, and the best Shopify tools to support them. With Instant Page Builder, you can emulate their best practices by customizing every detail of your site, from mobile optimization to product presentation. Whether you're building a storefront from scratch or enhancing an existing one, Instant provides the flexibility to achieve professional-grade results.

Essential Shopify design tips for beginners

If you’re just starting out, these foundational tips will set you on the right track:

• Keep it simple: Avoid clutter and focus on your Unique Selling Proposition (USP).

• Use high-quality imagery: Showcase your products with sharp, professional photos.

• Invest in tools: Platforms like Instant Page Builder streamline the design process, making it easy for anyone to create stunning, high-converting pages.

A solid foundation makes it easier to add advanced features and grow your site over time.

Pro tip: For extra ecommerce design help, check out the Instant Academy, which has a free library of Shopify design video tutorials.

Conclusion

Creating a Shopify website that stands out isn’t just about aesthetics—it’s about designing an experience that resonates with your customers and drives results. Whether you’re inspired by the storytelling of Bombas, the bold visuals of Kylie Cosmetics, or the innovative features that keep these brands ahead of the curve, there are endless ways to make your store shine. 

By taking cues from these top-performing Shopify stores and exploring tools like Instant Page Builder to unlock even more design potential, you can build a site that not only looks great but also helps your brand grow. Ready to get started? The next great Shopify website could be yours.