13 best BDOW (formerly Sumo) alternatives for creating popups

In the bustling world of e-commerce, every detail matters. As a Shopify store owner, you know that creating engaging popups can significantly boost conversions by capturing visitors' attention at just the right moment. But the question remains: how to add a pop up on Shopify without a hitch? Traditionally, you might have turned to Sumo for this task, but now, more efficient and versatile options are available. In this article, we'll explore some of the best BDOW (formerly Sumo) alternatives for creating popups on Shopify, helping you achieve the impact you want without the hassle.

One standout tool to consider is Instant's Shopify product page builder. Its user-friendly design and powerful features make creating popups and enhancing your store's overall performance a breeze.

Table of Contents

• What is BDOW (formerly Sumo)?

• Why store owners consider BDOW (formerly Sumo) alternatives

• 13 Best BDOW (formerly Sumo) alternatives for creating popups

• Choosing the best tool for Shopify store popups

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

What is BDOW (formerly Sumo)?

BDOW, previously Sumo, helps businesses pump up their conversion rates. It’s all about turning casual website visitors into actual, paying customers with savvy pop-ups and forms that nudge people to sign up or buy. 

Grab those email addresses, build relationships, and increase sales. You’re not just casting a wide net but targeting the exemplary visitors at the right time. BDOW lets you tailor pop-ups based on URLs, devices, visitor behavior, etc. It’s like having a digital bouncer keeping everything on track.

Why did the name change from Sumo to BDOW?

The switch from Sumo to BDOW wasn’t just a name change. It was a shift in focus. While Sumo had many tools, BDOW zeroes in on lead generation and conversion. 

This is to help you maximize your online presence and turn visitors into customers. With BDOW, you get targeted features that pack a punch. It’s all about innovative strategies that drive results.

Why store owners consider BDOW (formerly Sumo) alternatives

BDOW, previously known as Sumo, has been popular for capturing leads and engaging customers. But as your business grows, you might seek alternatives that offer more flexibility, better user experience, or cost savings. 

Let’s explore why you’d consider switching:

Customization that matches your brand

BDOW provides solid lead-capture features, but its customization options can be limited. For those aiming for brand cohesion, alternatives often offer more control over design elements. This helps your marketing efforts look sleek and professional.

Pricing that fits growing businesses

Cost can be a significant factor, especially for small businesses. BDOW’s pricing may initially suit your needs, but you might find better value in alternatives with scalable plans or additional features as you scale. This means your tools can grow with your business.

Improved user experience and support

Some users find BDOW’s interface and customer service lacking. Switching to an option like Hello Bar or OptinMonster might mean:

• More intuitive dashboard

• Quicker onboarding

• Reliable support

These improvements let you focus more on your business.

Innovative features that drive results

The lead-generation space is competitive, and new tools often come with cutting-edge features. Exploring alternatives to BDOW can unlock functionalities like advanced A/B testing or AI-driven targeting, allowing you to connect with your audience more effectively.

Adapting to your business needs

Every store is unique, and finding a tool that adapts to your needs is crucial. Whether it’s multilingual support or custom analytics, an alternative might meet needs that BDOW doesn’t.

Boost conversions with Instant

Switching isn’t about what’s wrong with BDOW but what’s right for your business. Consider Instant is a user-friendly Shopify product page builder that lets you create fully customizable pages without coding. With its drag-and-drop interface, you can quickly design high-converting pages and sections. 

Try Instant's Shopify product page builder today!

13 Best BDOW (formerly Sumo) alternatives for creating popups

1. Instant: A User-Friendly Shopify Page Builder

Transform your Shopify product pages with Instant, a user-friendly builder that empowers you to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, you can quickly design high-converting:

• Landing pages

• Blog posts

• Product pages

• And more

Maintaining complete control over your store's design. The seamless integration with Figma and other eCommerce tools makes it versatile for boosting online store performance. 

Try Instant's Shopify product page builder today!

2. Picreel

This exit intent plugin uses timed popups to prevent visitors from leaving the site without taking action. With the help of delightful popups and forms, you can quickly increase conversions, sales, and leads using Picreel. The online tool is easy to use and navigate and has many advanced features to take your campaigns to the next level.

3. OptinMonster

OptinMonster is one of the oldest lead-generation popup tools in the market. The robust platform lets you design creative popups for your online stores. With a great range of lead generation features and advanced campaign management/tracking options, this tool is perfect for businesses of all sizes to grow their customer base and increase sales.

4. Bloom

Bloom is an email opt-in plug-in for WordPress. They pride themselves on their elegant designs, perhaps the most artistic options. Bloom’s team spent much time designing templates to meet many targeting needs. The forms seamlessly blend into websites, looking like they belong there. With access to many more themes and designs for your website, a lot comes with Bloom subscription.

5. LeadPages

LeadPages is a comprehensive marketing solution. Primarily a landing page generator, the plugin does have a brilliant lead capture popup feature. With multiple advanced targeting, tracking, and testing levels, your marketing team can make necessary changes based on perfect analytics/data to boost conversions. The tool is easy to use, customize, and implement on your website for better results.

6. PopupAlly

PopupAlly is a drag-and-drop plugin that helps you build your email list quickly. The exit-intent feature of this tool is valued for its subtle, polite, and reader-centric popups. Without design and coding skills, users can easily create and display popups on websites using PopupAlly. The innovative technology of this tool makes the popup timing and placement great without annoying or disrupting the visitors’ shopping experience.

7. Wisepops

Wisepops is the perfect marketing platform for B2B businesses and online stores to reach the right audience at the right time. From collecting feedback and email addresses of visitors to:

• Promoting giveaways

• Discounts

• And much more

Wisepops is a good exit-intent popup tool that converts visitors into customers. There are pricing plans for businesses of all sizes; even marketing agencies can use Wisepops for their clients.

8. Privy

Privy is primarily a platform for SMS and email marketing. Thanks to the developers, it also includes some excellent popup features. With a decent range of popups and bars, banners, etc., Privy is a nice alternative that quickly gets the job done for different businesses. The best thing about Privy is the simple and wide range of targeting options available to personalize the popup campaigns.

9. Sleeknote

Sleeknote is a popular lead-generation platform that is also equipped with sales features. The tool has many popup templates for creating and running different marketing campaigns on the website. With a feature-rich library, the price of the software, as expected, is among the most expensive. For small businesses, this might not be the perfect popup solution. Enterprise and marketing agencies can give Sleeknote a try.

10. Popupsmart

Popupsmart is a no-code app that lets you build simple popups to engage visitors, increase sales, and build email lists. With set up in minutes, businesses can easily kick off their popup marketing journey without disturbing the buying experience of visitors. If you haven’t worked much on popup tools before and OptiMonk feels a bit complex, this is the best beginner-friendly alternative to work on.

11. Poptin

Poptin is an automated lead generation platform with interactive popups and forms to engage more visitors in:

• Customers

• Subscribers

• Leads

• Sales

From increasing brand awareness to reducing shopping cart abandonment and bounce rates, businesses can benefit from Poptin to grow sales quickly. With multiple pricing plans, the tool is an excellent choice for all businesses and marketing agencies.

12. Claspo

Claspo is a dedicated pop-up builder with 700+ ready-to-use templates and a convenient drag-and-drop editor where you can customize them. The platform offers 11 pop-up formats and a variety of display conditions to ensure a non-intrusive user experience. You can even order a custom widget from Claspo. The software can be integrated with 20+ tools, including MailChimp and Shopify. The entire Claspo will also be available as a plugin.

13. Wishpond

Wishpond is a powerful platform targeted at entrepreneurs and businesses of all sizes. In addition to a pop-up builder, it features a website builder, funnels, an appointment booking system, email marketing automation, a sales dashboard, and more.

Wishpond comes with dozens of professional-looking pop-up templates and six triggers. You can use pop-ups to:

• Convert visitors, turn them into customers

• Grow your mailing list

• And more

You can always stay on top of your campaigns by monitoring real-time stats.

Choosing the best tool for Shopify store popups

Get your hands dirty with free trials or versions. There’s no better way to gauge if a pop-up app aligns with your needs. Look for ease of use, customization, and whether the app can handle your goals: collecting emails, promoting sales, or boosting engagement. Testing these factors helps you avoid a costly mistake down the road.

What others are saying

When researching options, check out reviews from fellow sellers. Don’t just rely on star ratings. Dig into the details. Are users impressed by the features and reliability? Are there recurring issues with bugs or integration? Real-world feedback is crucial and can save you from potential headaches.

Zero in on essential features

Pop-up apps promise a lot but focus on the features that matter to your store. Do you need:

• Advanced targeting

• Exit-intent detection

• A/B testing

• Customizable templates

Look for those must-haves. And don’t skip analytics tracking your pop-ups’ performance, which helps you optimize them over time.

Budget wisely

Pop-up apps come in all price ranges, so choose one that fits your budget. Some apps charge based on traffic, while others have flat fees or tiered pricing for advanced features. Free trials or freemium versions can help you evaluate the value before committing to a paid plan.

Smooth integration is key

A pop-up app that doesn’t integrate with your existing tools can create unnecessary headaches. Look for one that syncs seamlessly with your email marketing software, analytics tools, or Shopify apps. Smooth integration saves time and keeps your operations efficient.

Support matters

Customer support is crucial when dealing with pop-up apps. Whether it’s live chat, email, or a detailed help center, ensure the app’s team is accessible and helpful. Quick support is significant during high-traffic sales events when you can’t afford downtime.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Looking to elevate your Shopify store? Instant is for eCommerce teams and agencies. With its drag-and-drop interface, you can create advanced pages without coding. 

• Landing pages

• Blog posts

• Product pages

They are all customizable to fit your store's vibe. Instant’s seamless integration with Figma and other eCommerce tools makes it a top choice for increasing conversions and enhancing store performance. 

Try Instant today and see the difference.