29 Best Shopify best Shopify themes for clothing stores

Choosing the right Shopify theme can be tough, especially when you're eager to get your clothing store up and running. You want a Shopify web design that showcases your products, offers a smooth shopping experience, and reflects your brand’s personality. This is where Shopify Web Design comes in. By selecting the best Shopify themes for clothing, you can create a visually appealing store optimized for conversions. In this post, we’ll guide you through some standout options, making finding the perfect fit for your fashion store easier.

Speaking of optimizing your online store, Shopify's product page builder is a fantastic tool for crafting pages that truly stand out. Whether you want to highlight a new collection or customize your layout, it offers the flexibility and functionality you need to make your store successful.

Table of Contents

• Understanding Shopify clothing store themes

• 29 Best Shopify best Shopify themes for clothing stores

• Why use themes for your Shopify clothing store

• What to look out for when choosing the best Shopify themes for clothing stores

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Understanding Shopify clothing store themes

Shopify clothing store themes are your go-to for building an engaging and professional online apparel shop. These themes aren't just about aesthetics; they shape the entire user experience and dictate how customers interact with your store. They’re crafted to help you showcase your products beautifully and provide a smooth shopping experience. Expect features like responsive designs for seamless mobile shopping, high-resolution image galleries to highlight clothing details, and customizable layouts to reflect your brand’s unique vibe. They prioritize user-friendly navigation, quick loading speeds, and dynamic product filtering options like size, color, and price. Whether you’re pushing streetwear or luxury fashion, these themes are versatile enough to suit any style or collection.

Shopify 2.0 and theme flexibility: Customization on steroids

Shopify’s Online Store 2.0 themes bring a new level of flexibility. You can now customize sections across every page of your store, not just the homepage. This means you can easily take a theme that might’ve been designed for another niche and tweak it for your fashion brand.

While 2.0 enhances flexibility, using a clothing-specific theme can save you time. Fashion themes often come with built-in features that cater to the needs of apparel stores, like larger image galleries, integrated Instagram feeds, and customizable product grids. These features are industry-specific and help you highlight collections or seasonal trends effectively. By choosing a theme designed for fashion, you get a:

• Visually appealing

• Functional

• Conversion-focused 

You can create an online store right out of the box. Shopify’s extensive theme options make creating a memorable online shopping experience easy.

29 Best Shopify best Shopify themes for clothing stores

1. Instant's Shopify landing page templates: Fast and flexible

Instant is a user-friendly Shopify landing page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Sections, pages

• Blog posts

• Product detail while maintaining complete control over their store's design

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify landing page builder today!

Instant highlights

• Free plan: Publish 1 page and 1 section for free.

• Figma to Shopify plugin: Copy any frame in Figma and paste it into the Instant Page Builder.

• Create custom Shopify sections: Convert Sections made in Instant into native Shopify Liquid code.

• App Island: It is compatible with any Shopify app block.

2. Prestige allure – Shopify fashion store

Prestige’s Allure theme is tailored for fashion stores, particularly those selling premium accessories like bags. Its design evokes a sense of sophistication and luxury, ensuring your brand exudes an elegant and high-end image. Alongside its classy aesthetic, Prestige also supports storytelling through longer-form text, making it perfect for brands looking to create deeper engagement. The theme boasts high responsiveness, fast loading speeds, and robust e-commerce features to boost conversions. Two additional styles further enhance its versatility, making it adaptable to various fashion niches.

Price: $320 (one-time purchase)

3. Blum

Blum is a niche-focused Shopify fashion, health, and beauty brand theme. Its layout leverages full-width and full-height image blocks, enabling clothing stores to showcase their products visually strikingly. The Celia style, in particular, offers a pre-designed template ideal for clothing stores, requiring only minor adjustments to reflect your brand's identity. Blum combines affordability with functionality, featuring tools that rival higher-priced themes, making it a cost-effective choice for startups and small businesses.

Price: $170

4. Studio

Studio is a minimalist Shopify theme that emphasizes light and elegant design. It’s an excellent fit for modern fashion brands prioritizing high-quality visuals and clean aesthetics. The theme's stripped-down design allows product photography to shine, while accent colors help convey brand identity. Studio is especially suited for brands with a contemporary or Scandinavian aesthetic and those aiming to tell their story through visual and editorial content.

5. Dawn

As Shopify’s default theme, Dawn is a flexible and visually stunning option, particularly well-suited for clothing stores. Its design showcases products with elegance, combining chic minimalism with media-forward features. Dawn’s customization options are accessible without requiring coding knowledge, enabling brands to personalize their stores effortlessly. It’s an ideal starting point for new Shopify users looking to highlight their clothing collections.

Key Features:

• Minimalist and chic design

• Media-rich product pages

• Customization-friendly layout

6. Impulse

Impulse is widely regarded as one of the top Shopify themes for clothing stores. It is designed specifically for fashion brands aiming to make a bold visual impact. It excels in product showcasing and includes features that maximize engagement, such as:

• Customizable promotions

• Homepage hero slider

• Advanced discovery tools like:

• Sticky headers

• Breadcrumb navigation

These features create an intuitive and compelling shopping experience, making Impulse a favorite for high-performing online storefronts.

Price: $380

7. Symmetry

Symmetry is a sleek and professional Shopify theme ideal for fashion brands of all sizes. It offers over 20 customizable sections and optimized product and collection pages, making it a top-selling theme for online and physical retail stores.

Symmetry’s robust design seamlessly integrates social media, allowing you to engage new customers while fostering loyalty among existing ones. Additional features include personalized shopping options and intuitive filtering tools for effortless browsing.

Price: $360

8. Retina

Retina is a clean and functional Shopify theme tailored to fashion stores. It’s designed to support an exceptional shopping experience by allowing customers to choose from various clothing options, such as colors and sizes, directly on product pages. The theme also promotes urgency with countdown timers and banners for time-sensitive deals, while customer reviews can be displayed to boost trust and sales.

Price: $220

9. Baseline

Baseline is a distinctive Shopify theme that emphasizes bold typography and brutalist design. It is perfect for brands with a unique and edgy identity. Its grid layout, vibrant color schemes, and advanced type settings create a visually compelling shopping experience. Dynamic promotion tools, sales boosters, and enhanced navigation features add to its functionality, ensuring smooth and engaging product presentations.

Price: $350

10. Origin

Origin is a top contender among free Shopify themes for clothing stores. It offers a blend of bold design and refined elegance. Its visual elements are striking yet balanced, creating a seamless shopping experience. Origin’s features include tools for creating engaging experiences, showcasing collections effectively, and streamlining the purchasing journey, making it a great choice for startups and small brands.

Price: Free

11. Influence

Influence is a polished Shopify theme crafted with fashion-forward brands in mind. It excels at creative storytelling and offers smooth navigation to enhance the customer experience. Features like:

• Predictive search

• Mobile-first design

• Immersive visual layouts 

Make it ideal for brands focusing on engagement and functionality. Influence’s emphasis on captivating imagery and video storytelling helps forge stronger customer connections.

Price: $180

12. Spotlight

Spotlight is an exceptional Shopify theme tailored for emerging e-commerce brands, particularly those in the streetwear category. It focuses on simplicity and product-centric design, ensuring your clothing takes center stage. This theme is especially beneficial for brands presenting their offerings straightforward yet impactfully.

Key Features:

• Unified design across store, cart, and checkout provides a seamless shopping experience.

• A homepage layout optimized for maximizing product visibility.

• Large product imagery on product pages, enabling customers to see clothing from multiple angles.

Price: Free

13. Eurus – The most flexible Shopify theme for clothing stores

Eurus is a fresh addition to the Shopify theme store but is already gaining recognition as a standout option for clothing brands. Its responsive design and conversion-focused features ensure an engaging shopping experience.

Functions like vivid product displays, quick-view options, and countdown timers help convert visitors into buyers, while smart navigation and inventory management streamline operations.

Highlight Features:

• Built-in tools, such as a 4-Level Mega Menu and pop-ups, reduce reliance on third-party apps.

• It is optimized for speed and mobile devices, featuring Light/Dark modes that adapt to user preferences.

• Over 35 customizable sections and blocks provide unparalleled creative control.

Price: $230

14. Broadcast

Broadcast is a dynamic Shopify theme designed to maximize conversions, especially for fashion brands with strong social media presence. It offers mobile-friendly responsiveness and pre-built content pages, such as FAQs and About sections, making it easy to keep your website updated and fresh.

Best For:

• Fashion brands leveraging social media for promotions.

• Keeping content dynamic and engaging.

• Brands that prioritize marketing and storytelling.

15. Colorblock

Colorblock stands out as a striking Shopify theme tailored for luxury fashion brands. Its bold typography, customizable color accents, and creative layouts allow high-end brands to showcase their collections in a distinctive look-book style.

Best For:

• High-end fashion labels aiming for a unique online presence.

• Brands with extensive catalogs seeking easy navigation.

• Businesses that rely on storytelling through long-form content.

16. Lorenza

Lorenza is a boutique-inspired Shopify theme that combines luxury with versatility. It’s designed for independent retailers looking to tailor every page to their needs. Features like:

• Store Locator

• Quick view

• Stock counters 

Ensure a consistent online and in-store shopping experience.

Best For:

• Visual storytelling through mosaic grids and split slideshows.

• Retailers are selling in-store and online thanks to in-store pickup options.

• Fashion brands seeking additional support and customization options.

17. Portland

Portland is a sleek, modern Shopify theme emphasizing functionality and advanced features. With options like dark mode and Shopify’s version 2.0 compatibility, it’s ideal for fashion brands seeking to elevate their online presence.

Best For:

• Brands looking to integrate robust features and user-friendly designs.

• Retailers transitioning from physical stores to e-commerce.

• Businesses handling large inventory volumes and high sales velocity.

18. Pipeline – A basic theme for clothing brands

Pipeline is a simple yet powerful Shopify theme known for its clean design and effective visual effects. It offers features like parallax scrolling for an engaging user experience and is perfect for online stores with large inventories.

Highlight Features:

• Smart tools for filtering products and managing subcollections.

• Features like quick buy, slide-out cart, and size charts simplify shopping.

• Supports lookbooks, mega menus, and other advanced functionalities.

Price: $360

19. Essence

Essence is a minimalist Shopify theme designed for boutique or niche brands, particularly those focused on:

• Fitness

• Yoga

• Sports

It offers over 26 customizable sections, enabling a fully tailored online shopping experience. Additional tools like quick buying and cross-selling further enhance conversion rates.

20. Amber

Amber is a sophisticated Shopify theme designed for luxury fashion brands. Its bold split-screen homepage layout allows for a visually impactful presentation, and there are two additional homepage variants for other fashion niches. The theme supports high-volume stores and features promotional tools like pop-ups and in-menu banners.

21. Sydney

Sydney is an elegant, minimalist Shopify theme perfect for modern niche brands selling premium products. With its visual storytelling tools, large image previews, and features like countdown timers and promo tiles, Sydney boosts customer engagement and drives sales.

22. Mojave – A modern Shopify theme

Mojave offers a contemporary design perfect for fashion-forward brands looking for a strong online presence. It supports high-volume and physical stores, providing features like:

• Image hotspots

• Lookbooks

• Product tabs

• Zoom options

Mojave’s functionalities are designed to enhance user experience and streamline shopping journeys.

Price: $350 (free trial before publishing)

23. Mavon

Experience the innovation of the Mavon Shopify theme, which transforms ordinary websites into extraordinary online stores. Designed for all expertise levels, Mavon provides seamless customization and unique brand expression. Crafting an online store is effortless with its drag-and-drop simplicity and tailored eCommerce features. Mavon theme streamlines functionality, replacing the necessity for costly apps and reducing expenses. Beyond being a theme, Mavon is an essential investment in creating a captivating online presence that stands out as a masterpiece.  Check out the demo to experience its potential firsthand.

Highlights:

• 20+ dynamic sections allow you to design a unique store that sets you apart from rivals.

• Powerful filtering, color swatches, a quick view, and a mega menu guarantee an amazing user experience.

• Simple drag-and-drop interface and custom eCommerce options, creating your online store is now even easier.

Price: $280

24. Ella

Ella can best be described as modern, vibrant, yet extremely organized. Among its 20+ stunning layouts, you will surely find the ideal theme for your clothing store. Thanks to Ella’s amazing UI/UX and responsive design, you can expect a seamless user experience across devices. Its stunning banner and product blocks also allow you to showcase your products in the best light, boosting your sales.

Highlights:

• Support for 3D models and media videos: Give your brand a refreshing and unique feel.

• Rapid payment process: Accept different currencies and automatically suggest the appropriate one based on your customers' locations.

• Ask an expert popup: Let your customers engage with top specialists, improving your store's performance.

Price: $89

25. Venture

If your product caters to sports, Venture is a great choice for its distinctly outdoorsy vibe. Designed for dropshipping businesses with large product catalogs in mind, Venture is commonly used by stores with many products and varieties.

That said, this theme might not be suitable for those who have only a few products.

Highlights:

• Multicolumn menu: Present product details and images in an easy-to-use menu.

• Slideshow: Feature your favorite items on the home page.

• Product filtering: Let customers filter your products by price or rating.

Price: Free

26. Shella

Shella will not let you down if you envision a Shopify store with a minimalistic style. Boasting a score of 89 according to Google Lighthouse speed matrics, Shella is one of the fastest themes available. This theme enables you to showcase your products in a gallery, which greatly enhances the allure of your store.

Highlights:

• Product swatches: You can add dynamic checkout buttons and show variant photos as swatches.

• Infinite scrolling on collection pages, product filtering, and a mega menu builder will bring customer satisfaction to the next level.

• Size guide popup: Assist your consumers in selecting items that fit their body type.

Price: 59$

27.  Marble premium fashion Shopify theme

Marble premium fashion Shopify theme is a feature-packed theme designed to make your online store shine. It comes with over 20 customizable sections, including filtering and swatches, which allow you to create a visually stunning website that reflects your brand’s identity. The mobile-first design ensures that your store looks great on any device, while the sticky header feature makes navigation easy for your customers. Marble offers everything you need, including options for showcasing product reviews, shipping information, and product discovery tools.

Key Features:

• Over 20 customizable sections.

• Filtering, swatches, upsells, quick buys, hotspots, and marquee banners.

• Mobile-first design.

• Unique design system for blending different section styles.

• Ideal for high-volume and physical stores, supporting a large number of transactions.

• Visual storytelling features include animation effects, image galleries, and product videos.

• Essential functionalities include:

  • Shipping information

  • Size charts

  • Slideshows

  • Product discovery tools.

  • Enhanced search, mega menu, and product filtering for improved navigation.

  • Sticky header.

Price: $290 (free trial available)

28.  Bullet boutique fashion store theme

Bullet is a Shopify theme that stands out for its contemporary look and features for brands with physical locations. Its event calendars and in-store pickup options make it easy for customers to engage with your brand online and offline. The theme’s emphasis on lookbooks and cart notes helps tell your brand’s story and create a personalized shopping experience for your customers.

Key Features:

• Cart notes with custom messages during checkout.

• Event calendars for promoting and managing events within your website.

• Infinite scroll.

• In-store pickup options for local customers.

• Lookbooks for collections and styling inspirations.

Price: $320

29. Fashe

Fashe was originally intended to be a paid theme before Colorlib made it free. This means Fashe has all the features you would get in a premium theme but at a lower price. The minimalist design of the Fasche theme, which was purposefully created for fashion and apparel stores, is its most outstanding strength.

Highlights:

• Drop-down top menu and sidebar: Make it easier for visitors to navigate your store.

• Built-in top bar: Grab attention and highlight special deals.

• Parallax background pictures: Create an immersive and irresistible shopping experience.

Why use themes for your Shopify clothing store

Your online store's design is more than just a pretty face; it's a sales machine. The right Shopify theme can draw people in and guide them through your store, making it easier for them to buy. With a suitable theme, you can create a beautiful, functional store that meets your business goals and attracts the right customers.

Quick and easy setup: Get started fast

Starting a clothing store from scratch can be intimidating. Shopify themes make it easy. They're user-friendly and come with pre-designed templates that you can customize to match your brand. With a few clicks, you can have a professional-looking store ready to go.

Affordable options: Save money on design

Building a custom website can cost thousands of dollars. Shopify themes are a budget-friendly alternative. Basic themes are free, and premium options are usually just a few hundred dollars. You can get a beautiful, functional store with Shopify themes without breaking the bank.

Mobile responsiveness: Reach more customers

More and more people are shopping on their phones. Shopify themes are designed to be mobile-friendly, so your store looks great on any device. This is essential for reaching more customers and making it easy for them to shop on the go.

The bottom line

Using a Shopify theme for your clothing store offers a blend of affordability, convenience, and functionality. Whether you’re a startup, a small business, or a larger brand, Shopify themes make it easy to create a stunning online presence that aligns with your business goals and appeals to your target audience.

Shopify page builder

Instant is a user-friendly Shopify product page builder that allows eCommerce teams and agencies to create fully customizable and advanced pages without any coding knowledge. With its intuitive drag-and-drop interface, users can quickly design and publish high-converting:

• Landing pages

• Blog posts

• Product pages

• Sections, all while maintaining complete control over their store's design

Instant also offers seamless integration with Figma and other eCommerce tools, making it a versatile choice for enhancing online store performance and increasing conversions. Try Instant's Shopify product page builder today!

What to look out for when choosing the best Shopify themes for clothing stores

Think about your favorite website. What makes it so appealing? It's more than just the graphics or color scheme. It's the ease with which you can find what you're looking. That's why your Shopify theme must prioritize user-friendliness. 

• Can visitors navigate effortlessly?

• Are buttons and calls to action simple to find and use? 

• A streamlined checkout process is a huge plus, too. 

An attractive theme is pointless if users get lost or frustrated navigating it. A smooth journey keeps them happy and coming back.

Mobile-Responsiveness: Non-Negotiable for On-the-Go Shoppers

In the world of eCommerce, mobile is king. Your theme has to perform perfectly on all devices. 

• Does it automatically adjust to different screen sizes? 

• Are product images, buttons, and forms optimized for touch? 

The mobile version of the demo should look professional. Mobile responsiveness is a must to capture those sales from shoppers on the move.

Features That Align with Your Business Goals

The features your theme offers can make or break your store’s functionality. Look for templates that support your business objectives. 

• Does it integrate with a blog, showcase hero images, or offer dynamic filters? 

• Are product grids and pagination easy to use? 

Previewing features in a demo environment is crucial. A feature-rich template that supports your store’s vision helps you deliver a standout customer experience.

Customization Options: Make Your Store Uniquely Yours

Your brand is unique, and your theme should reflect that. Look for themes that allow you to modify:

• Colors

• Fonts

• Buttons

• Layouts

Can you customize headers, footers, and CTAs? Does the theme allow easy integration of your brand assets, like logos and images? The more customizable the theme, the better it can adapt to your evolving branding needs.

Customer Support: Your Lifeline in Times of Need

When technical issues arise, quick resolutions are crucial to avoid losing customers. Reliable customer support is also crucial, especially if you don’t have in-house developers. 

• Does the theme come with 24/7 support? 

• Are detailed documentation and tutorials provided? 

• Is the theme developed by a reputable vendor known for responsive assistance?

Cost-Effectiveness: Balance Quality and Budget

While free themes are budget-friendly, paid themes often offer advanced features and better performance.

• Does the theme’s price align with its features and support?

• Can a free theme meet your needs, or is a premium theme worth the upgrade? 

• Watch out for hidden costs, like fees for additional features or updates. 

Investing in a cost-effective theme ensures you get the best return on your spending without compromising quality.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Instant redefines what Shopify design is possible. You know how crucial creating an engaging online store is, but coding can be a drag. With Instant, eCommerce teams and agencies can craft pages that aren't just functional but beautiful. It’s all about giving you the tools to make something that looks great and converts without making you learn to code.

Drag-and-drop simplicity

Instant's drag-and-drop interface is where the magic happens. You can easily build anything from landing pages to product sections. It's like playing with digital building blocks, but these blocks can increase your sales. You might be thinking about how tedious it can be to switch between design tools. Instant integrates seamlessly with Figma and other eCommerce platforms, making your job easier.

Total design control

One of the standout features of Instant is the level of control it gives you. You can tailor your store’s appearance to fit your brand. Want to experiment with different layouts and styles? Instant makes it easy to try new things without worrying about breaking your site. It’s great for those who want to push the boundaries of their design without any risk.

Boosting conversions

Instant is engineered to help you create high-converting pages. You don’t have to be a marketing expert to see results. The platform offers pre-designed templates and elements proven to drive engagement. As you build, Instant guides you with data-backed insights so you can optimize your pages in real-time. Every decision you make is informed by what works, not guesswork.

Why Instant stands out

There are a lot of page builders out there, so what makes Instant unique? It’s all about the user experience. Everything you need is right at your fingertips, and you can customize it to fit your needs. Instant is designed to help you succeed whether you’re looking to:

• Increase sales

• Improve design

• Streamline your workflow

Seamless integration

Instant plays well with others. Whether you’re using Figma for design or Shopify for your store, Instant connects with your existing tools so you can work smarter, not harder. This means you can keep using the platforms you love while adding the power of Instant to your toolbox.