12 best Shopify landing page templates & themes (with examples)

In Shopify web design, nailing your landing page can make all the difference between browsing and buying. You’ve got a killer product and a sleek store, but your landing page isn’t getting the job done. It’s frustrating, right? This article will explore how to find the best Shopify landing page templates for your store to boost conversions and bring your business to new heights.

Luckily, there’s a tool that can help. Instant's Shopify product page builder allows you to craft stunning pages that showcase your products in the best possible light, making it easier than ever to achieve your e-commerce goals.

Table of Contents

• What are the different types of Shopify landing pages?

• Why use templates for your Shopify store

• 12 best shopify landing page templates & themes

• 7 Shopify landing page examples for inspiration

• 6 best practices for creating a Shopify landing page

• Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

What are the different types of Shopify landing pages?

A landing page is a standalone web page designed for marketing or advertising. The expected outcome ranges from providing information-generating leads to closing a sale. A landing page is usually promoted through Google Adwords or Facebook advertising to trigger visitors to take action. Potential customers can land on your landing page from these digital locations, hence the "landing" page.

Landing pages are essential for any Shopify store to boost conversions. They make it easy to convert visitors into shoppers by offering customised experiences to different groups of audiences. Regardless of your business type on Shopify, landing pages are a powerful gateway to high conversions. As of 2022, landing pages have a 160% higher conversion rate than other signup forms. Creating landing pages for your business should be deemed a no-brainer. 

Lead-capture page: The art of gathering gold

The lead-capture page is your go-to for gathering visitor info at a crucial decision point. Think of it as an exchange. A visitor gives you their Name, Address, Phone number, Age, and Email, and you reward them with goodies like:

• eBooks

• Discounts

• Free samples

This page is a must-have when capturing leads and guiding them down the funnel.

Click-through page: The warm-up act

The click-through page is the perfect warm-up for your visitors. It primes them to move on to another page where they can complete a conversion. Think bold graphics, catchy headlines, punchy product descriptions, and a captivating CTA. By clicking that button, visitors are sent to a page where they can finish the conversion process. This page filters, sending higher-quality traffic down your sales funnel.

Sales page: The deal is closer

Sales pages are designed to seal the deal, acting as the final step in the sales funnel. They typically feature a:

• Headline

• Body copy

• CTA(s)

• Testimonials/reviews

• About Us section

• Videos

Short-form sales pages have less information, while long-form ones give you more room to display information. Both aim to convert visitors into buyers by giving them all the knowledge they need about your product.

Shopify splash page: The front door

Splash pages are all about smoothing out the user experience by bringing important information to the front. They come before any other page on your site and can be used for various purposes, from promoting an offer to showing a disclaimer. Think of them as your site’s front door, welcoming visitors and setting the tone.

Viral page: The crowd-pleaser

Viral pages are built to go viral, leveraging social media to increase brand awareness. They focus on creating trendy, entertaining content that prompts people to share. This might include videos or games to create a wow factor. While links to a company website are included, they're usually displayed subtly. 

Product landing page: The showcase

Product landing pages are designed to draw attention to a specific product range or retail location. They help users add an item from a collection to their cart or connect them to the location where they can purchase. These pages showcase a product and make it easy for users to buy.

Why use templates for your Shopify store

1. Get rolling fast with Shopify templates

Want to save time when setting up your Shopify hat store? Start with a template. They come with all the essential design elements you need, like layouts and responsive features, so you can focus on what matters, like getting your products online and launching your store quickly.

2. Save money without sacrificing quality

Custom websites can be expensive. Shopify templates offer a budget-friendly alternative, giving you access to high-quality designs at a fraction of the cost. You can use your savings for other important areas, like marketing or inventory.

3. Make it your own

One of the best things about Shopify templates is their flexibility. You can easily change colors, fonts, and layouts to match your brand's identity, making your store unique without needing to be a design expert.

4. Built to work on any device

Most people shop on their phones, so having a mobile-friendly design is crucial. Shopify templates are designed to look and work great on any screen size, from desktops to mobile devices. This means a better experience for your customers and more sales for you.

5. Packed with e-commerce tools

Shopify templates include features like product sliders, galleries, and social media integration. These tools make it easy for your customers to shop and save you the hassle of finding and adding third-party apps.

6. Boost your store's visibility

Shopify templates are often coded with SEO best practices in mind. This means they can help your store rank higher in search results, even if you need to be an SEO expert. From clean URLs to mobile optimisation, these templates give you a head start in getting your store seen.

7. Look professional from day one

First impressions matter in e-commerce. A well-designed template ensures your store looks credible and attractive from the start. This builds trust with your customers and can be the deciding factor in shopping with you over a competitor.

Instant: Your no-code product page builder

Ready to take your store to the next level? Instant is a user-friendly Shopify product page builder that empowers eCommerce teams and agencies to create fully customizable pages without coding. With its drag-and-drop interface, you can design high-converting landing pages and more while controlling your store's look. 

Try Instant's Shopify product page builder today!

12 best shopify landing page templates & themes

1. Instant's Shopify landing page templates: Fast and flexible

Ready to take your store to the next level? Instant is a user-friendly Shopify product page builder that empowers eCommerce teams and agencies to create fully customizable pages without coding. With its drag-and-drop interface, you can design high-converting landing pages and more while controlling your store's look. 

Try Instant's Shopify product page builder today

2. Athens

Athens by Truly Fine Pixels is a Shopify theme for landing pages designed to host even the most demanding product inventories. Delivering a seamless and intuitive user experience, the theme is engineered to be effortlessly efficient without overwhelming intricacies. Painstakingly crafted to cater to extensive product catalogues, it ensures a swift and fluid shopping journey, making even the management of thousands of products appear effortlessly streamlined.

The theme further extends its user-friendly approach with a global perspective, as Athens fluently communicates in 7 languages:

• English

• French

• Italian

• Spanish

• German

• Dutch

• Brazilian Portuguese

With ongoing additions to linguistic diversity, Athens prioritizes speed and optimization. Embracing a mobile-first philosophy, it is crafted with the latest coding standards and techniques, guaranteeing peak performance and conversions. In an era where swiftness and agility are paramount, Athens stands as a testament to innovation, creating a digital storefront that is dynamic and responsive and speaks the language of efficiency and excellence.

3. Cascade

Cascade by Switch is one of the best Shopify themes for landing pages thanks to its great features. Cascade, a versatile and innovative platform, empowers users to craft distinctive layouts that seamlessly blend various content forms, extending beyond mere images. Its cascading-style arrangement unlocks boundless creative potential, harmoniously interweaving multiple content types. Cascade magnifies screenshots through a lightbox, intensifying user engagement.

Anchored by an asymmetrical collection grid, Cascade amplifies product displays with a fluidic elegance, effortlessly showcasing wares in an organic flow. The platform presents a dual offering: 

• The graceful cascade layout for immersive experiences

• Conventional grid template for a touch of familiarity. 

Further enriching possibilities, Cascade furnishes a spectrum of product templates. Whether opting for the mesmerising cascade, the split product design, or even reverting to the timeless classic template, Cascade caters to every preference. Cascade becomes a tool and an artistic accomplice, shaping digital spaces into captivating narratives of visual ingenuity and diverse content interplay.

4. Charge

Charge by Swissuplabs is another of the best Shopify themes for landing pages you can’t miss. Designed with speed in mind, Charge revolutionizes website performance by streamlining CSS/JS scripts, resulting in lightning-fast loading times that elevate Google page speed scores. This optimization seamlessly combines technology and efficiency, ensuring a seamless user experience. Featuring an enlarged screenshot display within a lightbox, Charge elevates visual engagement, enabling users to scrutinize intricate details easily. Beyond its aesthetic prowess, Charge boasts potent upsell capabilities strategically embedded throughout the core pages of Shopify stores, enabling seamless cross-selling opportunities that enrich the customer journey. A treasure trove of functionality, Charge envelops users with exceptional attributes straight out of the box. From dynamic sliders that invigorate your storefront’s appeal to ingenious product tabs that enhance organization and product visibility and even striking product labels that captivate attention. Charge bestows a toolkit that promises to transform a Shopify store into a thriving e-commerce haven.

5. Dawn

According to Store Leads, 25.4% of Shopify stores use the Dawn theme. The Dawn Shopify theme offers a modern, minimalist design to enhance online shopping experiences through speed and simplicity. It is designed for efficiency and provides a user-friendly interface across all devices, ensuring a seamless journey from browsing to purchase. Customizable sections cater to diverse brand needs. The Dawn Shopify theme offers a modern, minimalist design to enhance online shopping experiences through speed and simplicity. It is designed for efficiency and provides a user-friendly interface across all devices, ensuring a seamless journey from browsing to purchase. Customizable sections cater to diverse brand needs. Dawn is ideal for small to medium-sized businesses in fashion, beauty, and home decor.

6. Minimal

The Minimal theme is a timeless classic when it comes to free Shopify. Its clean and straightforward design makes it ideal for stores that want a minimalist look without sacrificing functionality. This theme is perfect for creators who want their products to be the focal point without distractions. One of Minimal's key features is its responsive design, which ensures your store looks great on any device. It also offers product image zoom, filtering, and customizable content sections. These features will help improve the user experience and make your store easier to navigate. Minimal is best for artists, photographers, and fashion brands looking to showcase their products elegantly. 

7. Brooklyn

This Brooklyn theme features a stylish grid-based layout for modern apparel stores. It’s wonderful for visual storytelling, allowing your store to shine with large product images and a clean, minimalist interface. Key features of Brooklyn include a dynamic product grid, a slide-out cart for easier checkout, and social media integration. This makes it simple for customers to share their favorite products with friends and followers, enhancing your store’s reach. This theme is best for clothing brands and fashion retailers who want a contemporary, clean look. 

8. Fetch

Fetch by Archetype Themes is an awesome Shopify landing page theme to remember. As the premier choice in theme producers, Archetype Themes has garnered the trust of over 100,000 merchants worldwide, delivering unrivalled designs, top-tier performance, and unwavering support as the foremost authority within the Shopify ecosystem. With an innovative approach to presentation, the agency introduces an enlarged screenshot display showcased within a lightbox, enhancing the immersive exploration of every pixel. Elevating user experience, their expertise extends to crafting a seamless mobile shopping journey, integrating quick “add to cart” functionality and cross-selling features that redefine convenience and customer engagement. Archetype Theme’s commitment to distinctiveness resonates through its avant-garde image layout design. It ignites unparalleled creativity that sets brands apart and captivates audiences with a visually stunning narrative. This potent marriage of artistry and strategic thinking catalyzes action, inspiring visitors to evolve into valued customers.

9. Marble

Marble by BigStart rounds out our curated list of the best Shopify themes for landing pages. This exceptional offering defines a seamless blend of elegance and functionality, where brands ascend to new heights through a harmonious fusion of:

• Lightweight

• Optimised

• Mobile-first design principles

Focusing on swift performance and an excellent user experience is the cornerstone of this transformative journey.

With an enlarged screenshot feature showcased within a lightbox, the platform beckons users to dive deeper into the visual tapestry of their products, unravelling details in a captivating exploration. The platform introduces a unique design system, expanding the realm of creative control and empowering users to combine diverse section styles harmoniously. This orchestration of styles lends an air of sophistication and professionalism, rendering each digital store a work of art. 

The platform is a treasure trove of innovation, housing over 20 powerful sections augmented by many indispensable features. The platform ensures that every aspect of the e-commerce journey is meticulously addressed, enhancing both aesthetics and utility from:

• Dynamic filtering and enticing swatches to strategic upsell prompts, quick purchase options, engaging hotspots, attention-arresting marquee banners, and a slew of other potent tools, t

10. Crave

Crave screams bold and fun design, from its bordered text and image blocks to its playful animations. This theme is best suited to food brands with a vibrant personality and a younger target audience. Everything you need to design your store quickly is included, such as your Shop, About, and Contact pages. There’s also a Recipe blog, and the deep footer includes links to all your social media platforms, from mainstays like:

• Facebook

• Pinterest

• Twitter 

To (no surprise!) TikTok.

While all Shopify themes are responsive, Crave feels like it’s custom-made for mobile shoppers. The layout is exceptionally user-friendly on a small screen, with a slide-in hamburger menu and hard-to-miss “Shop Now” buttons

11. Colorblock

If you want a theme for sharing your brand’s story, look no further than Colorblock. Its bright hues, colourful icons, and cropped images create a trendy vibe, while call-to-action links invite visitors to explore your fashion or learn more about your design process. Keeping with this theme’s unconventional mix of lengthy text sections and high-quality visuals, the homepage offers shoppers a different way to filter goods, by colour, not type. Borderless product images float against the theme’s white background, making everything look more inviting. Colorblock’s expandable navigation menu and advanced product filtering capabilities make it a good theme if you have a large catalog, whether you sell clothing, music, electronics, or services.

12. Providence

Providence by Skup delivers unparalleled value among the best Shopify themes for landing pages. In harmonious synchronisation with the latest advancements, the themes featured within the Shopify Theme Store stand as a testament to seamless integration, promising a perpetually updated and harmonious coexistence with Shopify’s evolving feature landscape. This harmonious collaboration assures merchants of continuous compatibility, enabling them to leverage the most cutting-edge functionalities. Beyond their aesthetic prowess, each theme in the store undergoes rigorous speed testing, emerging victorious against Shopify’s stringent performance benchmarks. This meticulous assessment guarantees a swifter and more fluid shopping journey for every buyer navigating the digital aisles. The intersection of elegant design and impeccable functionality ensures that not only are the visual aspects meticulously crafted, but the underlying performance mechanisms are finely tuned as well, culminating in a shopping experience that is as rapid as it is delightful.

7 Shopify landing page examples for inspiration

1. Beardbrand's intuitive segmentation approach

Beardbrand's homepage is a strategic landing page focused on conversion. Unlike many Shopify stores that merely link to a broad product category, Beardbrand guides visitors to a quiz. This clever move segments users and delivers personalized product recommendations. It’s a method that aligns with the principles of effective Shopify landing page templates by ensuring visitors are not lost in a sea of products but are instead given a tailored path to follow.

2. Pretty Litter's persuasive long-form design

Pretty Litter showcases a long-form "sales letter" landing page style, perfect for stores with 

limited products or key best sellers. It effectively drives conversions for its subscription cat litter by:

• Detailing benefits

• Providing social proof

• Addressing potential objections

This approach mirrors the best practices of Shopify landing page templates by offering a comprehensive view that encourages immediate purchase decisions.

3. Aqualung’s trust-building product page

Aqualung's product page is a masterclass in building trust and answering questions before they arise. Prominently displayed elements like free returns, free shipping, and warranties reassure customers from the get-go. The page further showcases products with dynamic visuals and deep dives into specs, materials, and maintenance tips. This level of detail caters to casual and tech-savvy divers, while related product suggestions encourage upselling.

4. Master & dynamic’s luxury experience

Every click on Master & Dynamic's product page exudes luxury. Close-up images and descriptive language like "bold" and "luxe" paint a picture of sophistication. Visitors discover the headphones' detailed design and features as they scroll, creating an experience that mirrors high-end Shopify landing page templates. The page leaves one intriguing question unanswered: "What do they sound like?"

5. Saturnbird’s engaging visual storytelling

Saturnbird's product page stands out with its minimalist design and engaging yet straightforward storytelling. Initial visuals are clean, but users encounter a compelling mix of infographics, animations, and photos as they scroll. A standout feature is a dynamic gif showing how to make iced coffee, paired with easy-to-follow steps. This approach offers detailed product information without clutter, adhering to the principles of effective Shopify landing page templates.

6. Studio Neat’s comprehensive product journey

Studio Neat excels with long-form product pages that guide customers through purchasing. Visitors are greeted by a film about the brand and products, followed by compelling social proof and reasons to buy. The page is rich with lifestyle images that reflect the brand's identity and showcase the product. This method aligns with the design and purpose of Shopify landing page templates by providing all necessary information to the user.

7. Nodiee’s straightforward purchase incentive

Nodiee’s product page is straightforward and information-rich. It offers quantity discounts and a dropdown menu with detailed product information, including features and box contents. This transparency ensures customers have everything they need to make an informed decision, reflecting the core objectives of Shopify landing page templates.

6 best practices for creating a Shopify landing page

1. Target the right type of Shopify landing page

Understanding the specific type of landing page you need is crucial. Each page serves a unique purpose, depending on your campaign. Know what you want to achieve early on. This will guide your design choices. Consider your target audience’s behaviours and interests to build a user-oriented page.

2. Select an image that resonates

The image you choose should speak directly to your audience and evoke the feeling you want your visitors to experience after they take advantage of your offer. Test different images to see which ones resonate best. Each image can impact how your audience responds.

3. Keep it simple

A straightforward landing page helps visitors understand your message quickly. Avoid overwhelming them with too many elements or text. Focus on one conversion goal. Don’t include extra calls to action, site navigation, or links to your homepage. Present a compelling headline and clear information. Highlight the benefits of doing business with you. Let the CTA button stand out. Your landing page works best when it’s used on its own.

4. Make your call to action strong

The call-to-action (CTA) is crucial for conversion. After introducing your lead magnet or product, guide your potential buyer on the next steps. The CTA button should be prominent. Choose a colour that stands out. Use an action verb to communicate the next step.

5. Speed matters

Page load speed influences purchasing decisions. If your landing pages take over three seconds to load on a mobile device, you risk losing potential customers. Prioritise website performance when creating your Shopify landing page. Avoid using large files like high-resolution images or videos excessively.

6. Ensure responsiveness

Your landing pages must be responsive, just like every other page on your site, to accommodate all viewing situations. Make sure your form remains on mobile devices. Give all visitors the chance to convert, no matter how they access your page.

Optimize your Shopify store for conversions without breaking the bank with Instant's Shopify product page builder

Looking to break free from the constraints of traditional Shopify templates? Instant is the no-code solution for building advanced, fully customizable product pages. Its user-friendly drag-and-drop interface lets you design and publish high-converting landing pages, blog posts, and sections. With seamless Figma integration and compatibility with other eCommerce tools, you can enhance your online store's performance and boost conversions.