Feb 29, 2024

3 Shopify landing page examples (+ How to build them!)

Shopify landing page examples (+ Templates)
Shopify landing page examples (+ Templates)
Rebecca Anderson
Rebecca Anderson

Rebecca Anderson

3 Shopify landing page examples (+ How to build them!)

Dive into the world of successful Shopify landing pages, where design meets data to create conversion magic. This blog post explores the winning strategies behind three high-performing Shopify brands: Muddy Bites, Mush, and Olipop. 

Uncover the power of social proof with Muddy Bites, the aesthetic appeal of Mush, and the interactive engagement of Olipop's product slider. Each example offers actionable insights into the design principles and elements that can elevate your Shopify landing page, turning visitors into customers. 

Whether you're looking to harness the potential of social proof, captivating visuals, or dynamic product displays, this guide provides a comprehensive look at how to apply these proven strategies to your own Shopify store for maximum conversion impact.

Unveiling top Shopify landing page examples

Example 1: Muddy Bites review section

muddy bite reviews

First, we bring you an essential element of a high-converting Shopify landing page: social proof. This landing page by Muddy Bites uses a review section to provide context into how real customers feel about their product. 

Key aspects of this design include bright colors, star rating elements, photos of real customers, and product photos. 

These customer reviews act as social proof, increasing the credibility of the product and influencing visitors' purchasing decisions.

Here’s how to rebuild this section for your own Shopify store: 

Example 2: Mush’s full landing page

mush landing page

Next up is an aesthetically pleasing Shopify landing page that blends functionality with a fantastic design. The design uses eye-catching graphics and clean visuals to draw visitors in and engage them.

mush landing page

One of the defining design aspects of this landing page is its use of trust elements like logos from publications, reviews from notable experts and celebrities, and embedded social media posts. 

This landing page is a great example of how brands on Shopify can leverage beautiful content with trust-building elements to boost their conversions. 

Here’s how to rebuild the entire Mush landing page in under 30 minutes, without code: 

Example 3: Olipop’s product slider

Finally, Olipop has used a variety of engaging sections to create a conversion-optimized landing page. This product slider is one of the sections that stand out on their page. 

olipop product slider

The images make it look like you could reach into the screen and pick up a can off the shelf, just like you would at the supermarket. 

Additionally, this design looks great on desktop and on mobile, with clear arrows on the mobile landing page version, so that visitors can click through to check out the different product variations. 

Here’s how you can design this exact slider for your own store, without using any code or needing developers: 

Key elements of successful Shopify landing pages

Now that you’ve seen three examples of landing pages and sections, let’s dive into the key design elements that successful Shopify stores tend to share: 

  • Short yet captivating headlines can significantly enhance conversion rates.

  • High-quality product images capture prospects' attention and boost trust.

  • A persuasive call-to-action (CTA) helps convert that attention into sales.

Here’s how to leverage each of these elements: 

Clear and compelling headlines

Headlines pack the first punch in the battle for a visitor's attention. A remarkable headline not only grabs the visitors' attention but also sets the tone of what to expect from your Shopify landing page.

To create effective headlines, it's crucial to:

  • Keep them short and to the point.

  • Make a significant promise to your prospective customer.

  • Use direct and active language, without resorting to industry buzzwords or jargon.

Remember, your headline either draws in a visitor or drives them away. Therefore, it's worth devoting time to perfecting it.

High-quality product images

Visual content is a powerful tool in e-commerce. High-quality product images for your Shopify store build trust in your brand, demonstrate product quality, and make your offers more tangible to your prospects.

In choosing images:

  • Always opt for high-resolution, professional photos.

  • Showcase products from different angles or use 360° photography to provide a thorough visual representation of your products.

The combination of professional-quality images and clear, detailed product descriptions significantly strengthens the overall presentation of your Shopify landing page.

Persuasive call-to-action (CTA)

CTAs are the bridge between attracting a visitor with your headline and images and converting them into a customer. They guide your visitors on what step to take next.

Here's how to craft compelling CTAs:

  • Keep them short and clear, ideally consisting of a powerful verb followed by the desired outcome.

  • Make sure CTAs stand out on your landing page by using contrasting colors, bold text, or larger fonts.

  • Experiment with CTA button shapes and placements, data-driven A/B testing can offer powerful insights into what works and what doesn't.

The key to an effective CTA is making the next step irresistible to your visitors. A compelling CTA coupled with a persuasive offer often results in boosted conversion rates.

Remember, an effective Shopify landing page persuades using a sequence of interconnected elements — starting with a captivating headline, followed by compelling visuals, and sealed with an irresistible CTA.

How to create your own high-converting Shopify landing page

To create your own landing page, it’s essential to have the basics down, like understanding your audience, mastering design and layout best practices, and learning how to test and optimize your landing pages for long-term success!

Understanding your audience

Successful landing pages aren't just pretty, they mirror the desires of target customers. Understanding your audience isn't an option: it's a requirement for high-convert landing pages.

The importance of knowing your audience

Getting to know your audience entails having empathetic insight into their purpose or reason for visiting your site. Do they require a particular product? Is their curiosity piqued by a creative idea? Providing tailored solutions according to these desires propels conversion rates. After all, it's easier to sell a drink to someone dying of thirst.

Every landing page interaction narrates a story, and your audience is the hero of that story. Tailor your landing page narrative around their desires to evoke decisive action.

Tips for audience research

To unravel the complex web of audience desires, it can be helpful to use a multi-pronged approach.

Use both qualitative and quantitative research. Qualitative research, such as interviews, provides an in-depth understanding of your visitors. Quantitative research, with analytical tools like Google Analytics, supplies data-driven facts.

Another technique is customer segmentation. Break your audience into distinct groups based on criteria like demographics, buying behavior, and interests. Such segmented information can fuel successful personalized campaigns.

Choosing the right design and layout

A well-organized landing page design that aligns with audience expectations increases the chances of conversions.

The importance of design and layout

Human brains are hardwired to process visual information faster than text. An attractive, intuitive design not only catches attention within the first few seconds but also directs visitor focus towards your call to action. Hence, an impactful design is the push that shuts the gap between user hesitation and action.

Start with pre-built, CRO-optimized templates

One way to ensure that your design and layout are optimized for performance is by starting with a pre-designed page or section foundation.

Instant Page Builder has hundreds of pre-designed sections and a few fully designed page templates, each based on top industry Shopify store designs and web design best practices.

Simply drag and drop the design onto the Visual Canvas in the builder, then customize the content to fit your brand aesthetic. This is an easy, code-free way to design high-converting landing pages!

Tips for selecting the right design and layout

Start with a captivating headline that hooks the visitor, and follow it with a persuasive, benefit-driven copy. Add high-quality images or videos and testimonials for social proof. Prioritize visual hierarchy with size, contrast, and color to highlight key elements. Above all, design responsive, mobile-friendly landing pages to reach out to a broader audience.

Here's a guide to responsive editing when designing landing pages:

Testing and optimizing your landing page

Continuous testing and optimization are the lifeblood of a performing landing page.

Importance of testing and optimization

Not every aspect of your landing page will hit the bullseye on the first go, which is where testing comes into play. Understanding what’s working and what’s turning visitors away helps refine and perfect your landing page. Such persistent optimization efforts add up over time to sustain higher conversion rates.

Tips for effective testing and optimization

Begin with formulating a hypothesis about what could increase your landing page effectiveness. Next, employ A/B testing to compare results between two versions of your page.

Tools like Instant A/B Testing, Optimizely, or Google Optimize will be handy here. Finally, interpret the results, and implement the winning version. Continue this process because landing page optimization is a marathon, not a sprint.

Common mistakes to avoid when designing Shopify landing pages

Now, let’s dive into the pitfalls that can damage your conversion rates and learn how to circumvent them. This will help maximize your landing page's potential!

Overloading the page with information

There's truth in the saying "less is more." Overburdening your landing page with excessive information can disorient and discourage potential buyers. An overwhelming amount of data or visuals diverts users' focus, leaving them confused rather than engaged. The goal is to lead visitors toward the purchase or action you want them to perform—anything beyond that might just be noise.

To maintain balance, stick to the essentials. Clearly visualize your value proposition—what makes you different or better? Trim down product descriptions to their most enticing points. Use whitespace strategically; it gives each element breathing room and makes your page appear neat and organized. These tweaks make a noticeable difference.

Neglecting mobile optimization

Over 50% of global online traffic now flows through mobile devices. Ignoring mobile optimization can be a costly mistake, as it alienates a significant portion of your potential customer base. Users are likely to bounce off if they find a site messy or challenging to navigate on their smartphones.

Optimizing your Shopify landing page for mobile devices should not just be an afterthought. Start by ensuring that your chosen theme is mobile-responsive. Check how your landing page appears on different mobile screens regularly and adjust where needed. Opt for finger-friendly design elements, and make forms quick and easy to fill out. Prioritize load speed - a page that loads slowly can increase bounce rates significantly on mobile devices.

Ignoring the importance of speed

Your loading speed plays a crucial role in the success of your landing page. A delay of just a second can lead to a 7% reduction in conversions. It's a consequence of the impatient nature of online consumers—they expect a website to load in two seconds or less. Therefore, Shopify store owners must pay attention to the speed of their landing pages.

Improving your Shopify landing page speed involves several aspects. Optimize your images by reducing their size or using more efficient formats. Limit the use of third-party apps and plugins—they often consume more resources and slow down your website. And, use a trusted page builder app that doesn’t decrease page speed (like Instant Page Builder!).

By avoiding these common pitfalls, you're significantly increasing your Shopify landing page's chances of gripping your visitors' attention, building their interest, and guiding them to the desired action. Whether that's signing up for a newsletter or purchasing a product, these tweaks can make a tremendous difference to your conversion rate.


Proven and data-backed, Shopify landing pages convert! Leveraging top-notch design, intuitive UX, and spot-on messaging, these pages make a solid foundation for your eCommerce success.

The true value of landing pages? It's all about maximizing visitor-to-customer conversions and skyrocketing your business growth! And the way to do this is by providing a winning customer experience through your page design. But remember, there's no one-size-fits-all solution here. Understanding your brand, products, and audience brings key insights to designing an amazing Shopify landing page.

The next step? Get started on creating your own powerful conversion-driving landing page! Use the examples and guidelines we've discussed as your roadmap.

Seizing the potential of Shopify landing pages can be a game changer for your business. Relevant, engaging, and conversion-centric - are you ready to build your first landing page?

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Start building now

Explore Instant today to start building high-converting landing pages and sections, no-code required.

Start building now

Explore Instant today to start building high-converting landing pages and sections, no-code required.




© Instant

Start building now

Explore Instant today to start building high-converting landing pages and sections, no-code required.




© Instant