The secret behind Smash Kitchens' Shopify store design

Smash Kitchen sells organic, non-GMO pantry staples, including everything from ketchup to olive oil. Co-founded by Glen Powell in 2025, the brand has recently expanded beyond condiments into cooking oil and snacks, building a modern pantry brand designed for everyday use.  

To launch their brand, they partnered with BRAINS, an independent creative agency offering a full range of creative and strategic marketing services. 

And when it came time to translate their brand vision into Shopify, BRAINS turned to Instant. 

Creating Smash Kitchen’s Shopify store design

BRAINS took the lead on Smash Kitchen’s brand launch, owning everything from brand strategy, art direction, content production, and website. 

To bring Smash Kitchen’s site design to life in Shopify, Josh Maynard, BRAINS’ Director of Web, relied on Instant Page Builder. 

Using Instant, he was able to fully customize Smash Kitchen’s Shopify theme by building modular, on-brand theme sections that can be reused and updated as the brand scales.

What they built with Instant

One of the key parts of the site design created in Instant is a fully customizable homepage built from flexible sections: 

• A high-impact hero video to immediately communicate the brand

• A category navigation section to guide product discovery

• Product highlight section to guide product discovery

• Announcement banner for promotions and updates

• Video sections to support storytelling

• Custom navigation elements, including the footer

In addition to the homepage, BRAINS also designed reusable PDP and collection templates.

The result is a flexible Shopify theme design that can easily evolve, giving Smash Kitchen full control over their storefront’s look and feel. 

Why Brains chose Instant

At BRAINS, we build web experiences from campaign mini-sites to enterprise B2B and SaaS sites with world-class tools like Webflow — tailoring every interaction and pixel, without limitation. When Smash Kitchen came to us to launch their new nationwide brand, we wanted to bring that same philosophy to Shopify. Within minutes of using Instant, we knew we'd found the right fit. New products launch with minimal lift across the site, and Smash Kitchen has the confidence that no matter how fast they scale or how many SKUs they add, Instant grows with them.

The Instant impact

The result of this project is a storefront that feels as premium and polished as the brand itself. From first scroll, Smash Kitchen’s site combines bold visuals, motion, and clear product storytelling, all while staying easy to navigate and shop. 

By building a flexible system, Smash Kitchen is set up to grow, whether that means expanding the product line, updating campaigns, or expanding into new categories. 

Conclusion

For agencies, building high-quality Shopify experiences isn't just about great design, it’s about having the right tools to execute efficiently. 

With Instant, BRAINS was able to take a fully custom creative vision and bring it to life without compromising. They built a scalable foundation for Smash Kitchen’s online store, with sections, templates, and layouts that can be reused, iterated on, and expanded as the brand grows. 

For agencies, this means fewer bottlenecks and faster turnaround times for clients.  If you’re an agency looking for the right tool to improve your Shopify design workflow, explore Instant’s agency plans today. Or, if you’re a premium Shopify brand looking for a skilled agency to build out your online experience, chat with BRAINS.