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Nov 25, 2025

Color filters & Attributed revenue

color filters
color filters
color filters

Product update: Color filters

Level up your collection pages with fully customizable filters.

What was once limited is now completely flexible; customize everything from checkbox styling to color swatches to the active state. This small visual change can make a big difference in how shoppers browse.

Product update: Attributed revenue

You can now see exactly how much revenue your Instant layouts are driving.

No more guessing; attributed revenue is now visible directly inside Instant, so you can connect your work to real results and double down on what’s working.

We track:

  • Instant cart revenue

  • Revenue from A/B test experiments

  • Add-to-cart events triggered by Instant pages and buttons

And a big milestone: we crossed $1.5M in Instant attributed revenue per day!


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