
Color filters & Attributed revenue
Product update: Color filters
Level up your collection pages with fully customizable filters.
What was once limited is now completely flexible; customize everything from checkbox styling to color swatches to the active state. This small visual change can make a big difference in how shoppers browse.
Product update: Attributed revenue
You can now see exactly how much revenue your Instant layouts are driving.
No more guessing; attributed revenue is now visible directly inside Instant, so you can connect your work to real results and double down on what’s working.
We track:
Instant cart revenue
Revenue from A/B test experiments
Add-to-cart events triggered by Instant pages and buttons
And a big milestone: we crossed $1.5M in Instant attributed revenue per day!

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More updates
Feature
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Dec 3, 2025
Feature
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Nov 6, 2025
Feature
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Oct 29, 2025





